Liveintent

DECEMBER 7, 2020

As more ecommerce companies invest in monetizing their emails with third-party advertisements, they’re going to have some questions: How can I maintain brand safety? Get a feel for how your company approaches and values different aspects of online marketing before launching a brand-new initiative. How should I segment audiences?

eCommerce 104

eCommerce First-Mover Advantage Brand Identity Branding 104

Porch Group Media

AUGUST 11, 2022

Welcome to the Movers and Shakers podcast. Jennifer Renaud , SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle. She is currently tackling evolving a 100-year-old brand, Masonite, and changing what doors mean to consumers. Meet Jennifer Renaud.

First-Mover Advantage 52

First-Mover Advantage Brand Identity Branding Allocation 52

Porch Group Media

OCTOBER 11, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Consumer Privacy and The Future of Digital Marketing. Innovative brands like Facebook, YouTube, Snap, and Twitter are good at innovation, but you see what’s happened to their ad revenue.

Privacy 98

Privacy First-Mover Advantage Paid Search Agency Lead Ranking 98

Porch Group Media

JULY 21, 2021

3 Steps to Turn New Movers into New Customers. If you aren’t marketing to new movers – you’re missing out! each year, and the 2015 New Mover Report by Epsilon found that the average household spends about $9,000 on goods, services, financial, and insurance products. Personalization goes beyond using the individual’s first name.

First-Mover Advantage 93

First-Mover Advantage Multi-Channel Ad Frequency Loyalty 93

Porch Group Media

JANUARY 23, 2023

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Luci: Where do you see email’s role in the marketing mix? Now connected TV is a great way to build brand awareness. A great opportunity.

Marketing Mix 105

Marketing Mix First-Mover Advantage Marketing & Strategy Email Marketing 105

Porch Group Media

JANUARY 30, 2023

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Kym: So we’re really excited about this one. It’s a brand with a very unique offering. They were looking to drive store traffic, brand awareness, and interest.

Case Study 97

Case Study Case Studies Email Marketing Studies 97

Porch Group Media

OCTOBER 20, 2022

New movers represent a lucrative segment for many businesses. However, not only are new movers a high-spending audience, they are also in a transitional stage that makes them more open to developing new brand loyalties. Purchase Intent & Shopping Behaviors 72% of new movers buy new items and services prior to moving.

First-Mover Advantage 52

First-Mover Advantage Trends Research Purchase Intent 52

Porch Group Media

NOVEMBER 17, 2021

Unpacking 2021’s New Mover Trends. New mover marketing has been the same for years and marketers have been working with insights into how moving trends impact consumer purchasing behavior largely sourced from research 10 years and older. Our 2021 edition focuses on various characteristics and decisions new movers make.

First-Mover Advantage 64

First-Mover Advantage Trends Verticals Statistics 64

Porch Group Media

JUNE 30, 2022

When people move, they’re more likely to interact with new brands and spend on new products and services. But, without the right insights on movers, your brand won’t be able to accurately identify and market to this valuable audience. Active adults: Movers in the “active adults” segment are 50+ years old.

First-Mover Advantage 52

First-Mover Advantage Dwell Advertising Agencies Trigger Marketing 52

ClickZ

MAY 25, 2022

Heineken have become one of the latest brands to join the rapidly expanding collection of big-name brands with a footprint in the metaverse with the launch of ‘Heineken Silver’ – the world’s first Virtual Beer. The world’s first ‘virtual beer’. Fancy a beer? How about a virtual one? Pick a metaverse, any metaverse.

Brand Identity 137

Brand Identity Branding Marketing & Strategy Advertising Agencies 137

Porch Group Media

JULY 11, 2022

Welcome to the Movers and Shakers podcast. Anders Ekman serves as President of V12, A Porch Company, and works with leading brands to realize the economic and customer experience potential of modern mover marketing. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here.

First-Mover Advantage 52

First-Mover Advantage Acquisitions Paid Search Agency Marketing & Strategy 52

Porch Group Media

NOVEMBER 29, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. We can then map them to those different devices so that brands can message them in a privacy-safe way.

Media Plans 52

Media Plans Planning First-Mover Advantage Privacy Protection 52

Porch Group Media

NOVEMBER 21, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. We actually just finished our Harris Poll study on new mover trends and renters just move more often. I remember in my younger years I was moving almost every year until I actually bought my first home.

First-Mover Advantage 52

First-Mover Advantage Acquisitions Segmentation Demographics 52

Porch Group Media

NOVEMBER 16, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. We can then map them to those different devices so that brands can message them in a privacy-safe way.

Segmentation 52

Segmentation First-Mover Advantage Privacy Protection Intent Signal 52

Porch Group Media

JULY 18, 2022

Welcome to the Movers and Shakers podcast. Anders Ekman serves as President of V12, A Porch Company, and works with leading brands to realize the economic and customer experience potential of modern mover marketing. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here.

First-Mover Advantage 52

First-Mover Advantage Acquisitions Marketing & Strategy Paid Search Agency 52

Porch Group Media

MAY 12, 2022

Who Uses Mover Marketing? As a result, this boost in economic activity offers brands a valuable opportunity to reach these consumers at a time when they’re likely to spend more and break brand loyalties. What is Mover Marketing? But, who is using mover marketing today? Moving is a major life event.

First-Mover Advantage 52

First-Mover Advantage Planning Advertising Agencies Acquisitions 52

Porch Group Media

MAY 11, 2022

New mover marketing, also known as “mover marketing,” targets consumers who are moving. The spending habits of movers are dynamic, changing drastically during the time of a move. So, why are some marketers still on the fence about mover marketing? Mover Marketing is Not a Widespread Practice.

First-Mover Advantage 52

First-Mover Advantage Work Management Marketing Management Advertising Agencies 52

Porch Group Media

MARCH 29, 2022

Approximately 27 million people reported moving within the United States in 2021, and these movers spent billions of dollars per year on numerous products and services. The 2021 New Mover Trends Report by V12 and Porch surveyed more than 1,000 U.S. The 2021 New Mover Trends Report by V12 and Porch surveyed more than 1,000 U.S.

First-Mover Advantage 52

First-Mover Advantage Purchase Intent Acquisitions Purchase 52

Porch Group Media

SEPTEMBER 29, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Larisa: I think when a lot of marketers hear the term “mover marketing” they still think of it as only being direct mail, which I know is a great channel. movers possible. movers possible. Possible Movers.

First-Mover Advantage 52

First-Mover Advantage Network Marketing Terms and Conditions Segmentation 52

Porch Group Media

SEPTEMBER 22, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. This was actually one of the first things we did when we became part of Porch. As a matter of fact, we now have 80+% of all homebuyers and pre-movers within our mover spine. Michelle: Sure.

First-Mover Advantage 52

First-Mover Advantage Marketing & Strategy Acquisitions Statistics 52

Porch Group Media

NOVEMBER 25, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, The Growth of Retail Media Networks & CTV: Coffee Break with V12 & Strategus. And again, I love the affordability that you all are bringing to, large brands and small and medium alike. Michelle: Sure.

First-Mover Advantage 52

First-Mover Advantage Media Funnel Advertising Advertising Mediums 52

Porch Group Media

SEPTEMBER 12, 2022

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

First-Mover Advantage 52

First-Mover Advantage Buy ROAS Budget Programs 52

Porch Group Media

MAY 25, 2022

Mover marketing has long been associated with direct mail. But, it’s time to start recognizing mover marketing for what it is today. Oftentimes, when people hear the term “mover marketing,” they immediately think of the flashy advertisements and coupon books that show up in their mailboxes once they’ve moved into their new homes.

First-Mover Advantage 52

First-Mover Advantage Advertising Agencies Acquisitions Marketing & Strategy 52

Porch Group Media

DECEMBER 6, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Todd: The first case study for the vertical on the left-hand side is of a furniture retailer. You can imagine movers are critically important for them. These numbers are astounding. I need to update the look.

First-Mover Advantage 52

First-Mover Advantage Planning Verticals Case Studies 52

Porch Group Media

SEPTEMBER 8, 2022

Welcome to the Movers and Shakers podcast. Following the acquisition of V12 by Porch Group, Michelle played a key role in establishing V12 as a leading product innovator in mover marketing and today is a member of the Porch Group’s senior leadership team. Source: The 2022 Marketer’s Perspective on Mover Marketing.

First-Mover Advantage 52

First-Mover Advantage Marketing & Strategy Marketing Strategy Work Management 52

Webbiquity

JANUARY 25, 2024

From the very first automobile to the first mobile phone and the current explosion of AI and its capabilities , innovation is the cornerstone of wealth creation. A great example of this is BlackBerry, which is credited with developing the first smartphone. We’d have fewer companies like OpenAI, and more like Blockbuster.

First-Mover Advantage 149

First-Mover Advantage Dwell Paid Search Agency Bandwidth 149

Madison Logic

OCTOBER 18, 2023

Marketers have traditionally been forced to make hard tradeoffs between their brand and demand activities and decide how to shift budgets when new challenges arise. In most cases, brand-building efforts typically lose out to demand as marketers focus on short-term initiatives to fill the sales pipeline and generate revenue.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Porch Group Media

SEPTEMBER 20, 2022

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

Budget Programs 52

Budget Programs First-Mover Advantage Allocation Marketing & Strategy 52

Porch Group Media

JUNE 1, 2022

Gen X New Mover Report. Download the Gen X Mover Report. You’ll be the first to know when we post more great marketing content! The post Gen X New Mover Report first appeared on V12. Gen X, or Generation X, is the demographic group of people born between the mid-1960s to 1980.

First-Mover Advantage 52

First-Mover Advantage Demographics Marketing Report Research 52

Porch Group Media

OCTOBER 26, 2022

Michelle and Charlie will discuss the changing media and advertising landscape, and how brands can get ahead by investing in retail media networks and CTV. The 2022 Marketer’s Perspective on Mover Marketing. Learn More About How CTV Advertising Helps Brands Boost the Success of Their Customer Acquisition and Retention Campaigns.

First-Mover Advantage 52

First-Mover Advantage Advertisements Advertising Video Marketing 52

Porch Group Media

AUGUST 29, 2022

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

First-Mover Advantage 52

First-Mover Advantage Advertising Agencies Cable Marketing & Strategy 52

Porch Group Media

APRIL 28, 2022

When it comes to new mover marketing, timing is everything. Reaching new movers early is key to the success of your mover marketing programs. And, how do you ensure your brand is reaching this valuable consumer segment when it matters most? Download the Millennial New Mover Trends Report. Download Report.

First-Mover Advantage 52

First-Mover Advantage Webinar Metrics Segmentation Marketing Report 52

Porch Group Media

AUGUST 16, 2022

Welcome to the Movers and Shakers podcast. Jennifer Renaud , SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle. Jennifer Renaud , SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle.

First-Mover Advantage 52

First-Mover Advantage Trigger Marketing Segmentation CMO 52

Porch Group Media

JANUARY 13, 2022

The Ultimate Guide to Turning New Movers into New Customers. When you hear the term “new mover marketing,” you may immediately think of the coupon books new movers receive when they move into their homes. But today, new mover marketing is so much more than that. Meet Today’s New Movers Why New Mover Marketing?

First-Mover Advantage 52

First-Mover Advantage Planning Advertising Agencies Paid Search Agency 52

Porch Group Media

OCTOBER 25, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing. We looked at our own agency services and saw that we were able to provide brands access to our own first-party data.

Planning 52

Planning First-Mover Advantage Lead Ranking Paid Search Agency 52

Porch Group Media

AUGUST 1, 2022

Welcome to the Movers and Shakers podcast. Jennifer Renaud , SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle. Jennifer Renaud , SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle.

First-Mover Advantage 59

First-Mover Advantage Product Trigger Marketing Amazon 59

Porch Group Media

NOVEMBER 23, 2021

New movers have long been a lucrative market to engage with and for good reason. New movers are making large purchases in a relatively short amount of time to complete their moves and settle into their new homes. They’re also more likely to try new brands and service providers. So, what exactly are today’s new movers up to?

Statistics 52

Statistics First-Mover Advantage Planning Purchase 52