Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. Webinars provide a platform for real-time interaction between your brand and its audience.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Tomorrow People

APRIL 8, 2021

How brand recognition gives organizations the ability to communicate faster and across a broader range of topics to stay top of mind. Familiarity removes communication barriers, leading to faster, more meaningful conversations rather than ponderous, superficial exchanges. Stronger brand recognition equates to greater meaning.

Brand Identity 156

Brand Identity Branding Ad Exchange Work Management 156

Contently

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. The new fintech companies and B2B brands, on average, are more comfortable with this style than the big banks and their consuming-facing content. The post Brand Voice Study: Should Your Content Be Authoritative or Agreeable?

Studies 197

Studies Brand Identity Branding Lead Scoring 197

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Advertising Agencies 128

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 128

Pam Didner

JANUARY 26, 2020

For B2B marketers, if you need to pick an event to attend, B2B Marketing Exchange is it! I’d suggest that you go to the B2B Marketing Exchange website t o check out the list of workshops and sessions. B2B Marketing Exchange! More than 1500 B2B marketers and over 90 sessions in 3 days. If you are interested…. Scottsdale, Arizona.

B2B Marketing 61

B2B Marketing Account Based Marketing Ad Exchange Paid Search Agency 61

Marketing Insider Group

APRIL 15, 2020

LEGO is a brand known throughout the world. In writing Mean People Suck , I was struck by the story of LEGO, as depicted by John Davis in his Guardian article, “ How LEGO Clicked: The Super Brand that Reinvented Itself.” LEGO is one of the world’s most prestigious brands, but it almost landed in bankruptcy in the 1990s.

Brand Identity 279

Brand Identity Branding Thought Leadership Work Management 279

Stevens & Tate

OCTOBER 26, 2023

In today’s competitive marketplace, establishing a strong brand identity is essential for businesses looking to stand out and connect with their target audience. One powerful tool that can help achieve this is story branding. Successful brand stories also incorporate emotional appeals, authenticity, and a sense of purpose.

Brand Identity 80

Brand Identity Branding Marketing Management Advertising Agencies 80

Martech

JANUARY 24, 2022

AdTech company MediaMath has released survey findings that show an overwhelming majority (84%) of consumers are more likely to trust brands with a privacy-safe approach to handling personal data. 59% of consumers will accept all cookies when prompted, but 27% say they will do so only on the website of a trusted brand. Why we care.

Privacy 89

Privacy Lead Scoring Lead Ranking Brand Identity 89

Martech

AUGUST 30, 2022

Brands have to be proactive about the privacy concerns their customers have by being transparent in two important areas — customer experience (CX) and data collection and enrichment. Only in this way can brands build trust, and with that, a competitive edge. Building transparent customer experiences. It all comes back to experience.

Ad Building 103

Ad Building Privacy Ad Exchange Brand Identity 103

Martech Advisor

JANUARY 10, 2020

Compliance with GDPR: General Data Protection Regulation (or GDPR) is a set of guidelines regarding data usage and data exchange. Why FPD Exchange Is Crucial? Thus, an arrangement with trusted partners for FPD exchange helps in maintaining mutually beneficial partnerships. FPD is a valuable source of users' data.

Advertising Agencies 64

Advertising Agencies Ad Exchange Privacy Paid Search Agency 64

Martech Advisor

SEPTEMBER 24, 2019

Ad networks and ad exchanges are two components of the programmatic advertising ecosystem. If you’re familiar with the programmatic advertising ecosystem, you’re no stranger to ad networks and ad exchanges. In this article, we will look at the differences between an ad network and ad exchange to clear the confusion.

Ad Exchange 50

Ad Exchange Paid Search Agency Ads Advertising Agencies 50

Heinz Marketing

MARCH 30, 2022

who so succinctly demonstrates the nuances and differentiators of branding and marketing. Branding is WHY. Branding is long-term. Branding is strategic. Branding is about positioning. Branding creates value. Brand creates demand. Branding is about knowing who you are. Brand is the grease.

Brand Identity 92

Brand Identity Branding Differentiation Class 92

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. This has opened up new possibilities for brands looking to harness the power of social media advertising. B2B brands are looking to tap the increased social media penetration for generating more leads. Guest post by Brandon Brown.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Enterprise Management 66

Enterprise Management Brand Identity Branding Work Management 66

Oktopost

AUGUST 24, 2023

X, formerly known as Twitter, recently released its new brand toolkit , solidifying their rebrand led by new owner, Elon Musk, and ensuring their 540 million users know how to use their visual assets. With this change, their iconic bird logo as well as their blue and white brand colors are now history. Building a brand is no easy feat.

Twitter 62

Twitter Brand Identity Branding Social Media 62

Oktopost

AUGUST 24, 2023

X, formerly known as Twitter, recently released its new brand toolkit , solidifying their rebrand led by new owner, Elon Musk, and ensuring their 540 million users know how to use their visual assets. With this change, their iconic bird logo as well as their blue and white brand colors are now history. Building a brand is no easy feat.

Twitter 62

Twitter Brand Identity Branding Social Media 62

ClickZ

SEPTEMBER 10, 2020

30-second summary: To find success in the age of data, brands must help consumers find data harmony. Much of the mistrust plaguing brands can be traced to a lack of clarity; rebranding privacy so that everyone can understand will counteract this. Below are five considerations for brands to help consumers find data equilibrium.

Advertising Agencies 119

Advertising Agencies Privacy Brand Identity Branding 119

Martech

AUGUST 6, 2021

Ad measurement and authentication platform DoubleVerify has introduced new enhancements to its CTV brand safety offering, reflecting the growth of CTV and the hurdles marketers face when adding the channel to their mix. Brand risks on CTV. Linear TV is traditionally more mainstream and brand safe than the anything-goes digital space.

Brand Identity 107

Brand Identity Branding Ad Exchange Advertising Agencies 107

Sprout Social

JUNE 8, 2021

Creators are also capturing the attention of brands and social networks, who see opportunities to expand their consumer base and collaborate on content. For starters, consumers are loyal to creators , regularly returning to their favorite creator channels over top brand outlets on Youtube. Another way brands can empower creators?

Brand Identity 130

Brand Identity Branding Ad Exchange Youtube 130

B2B Marketing Exchange

APRIL 10, 2024

We’re thrilled to announce the next evolution of the B2B Marketing Exchange event series: This October, we’re hosting the inaugural B2B Marketing Exchange East (#B2BMXEast) in Georgia! appeared first on B2B Marketing Exchange. This marks the latest chapter in our journey to reshape the future of B2B marketing and sales.

Peer-to-peer 52

Peer-to-peer B2B Sales Class Network Marketing 52

Marketing Insider Group

MAY 2, 2023

You’re probably already familiar with first-party data – the information gathered directly from customers’ interactions with your brand. Not only do you have permission to collect this data, but consumers are sharing it with you for their own benefit – usually for a reciprocal exchange of value, like a personalized offer.

ROI 234

ROI Webinar Metrics Privacy Content 234

Marketing Insider Group

JULY 11, 2023

Combine each of these factors and many of your audience members won’t mind adding their name to your email list in exchange for some high quality content. This way, you can build trust and create a community that sees value in your brand. Pro Tip: Leverage evergreen blogs by exchanging links to gated content landing pages.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Porch Group Media

OCTOBER 7, 2019

The Future of Online Advertising – Private Marketplaces versus Open Exchanges. The analysis also predicts that the dollars spent via PMPs will overtake that of open exchanges next year. Programmatic offers different ways to purchase inventory – either through a private marketplace or an open exchange. Ad Buying of the Future.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Ad Exchange 40

Brightedge

APRIL 12, 2021

Brand awareness is consumer's familiarity with your organization and services. This includes brand recognition - the ability of people to recognize your brand logo or name and the associations they have with you. Brand reputation directly impact your sales rates and your organizational success. Through social media.

Brand Identity 105

Brand Identity Branding B2B Thought Leadership Thought Leadership 105

Biznology

JUNE 7, 2018

Even with all of the modern and digital advancements, you can (and should) use promotional products to assist with your current marketing strategy to help your branding efforts. Today, we are offering tips on how promotional products tie into your web design and branding. It is an important representative of your brand.

Promotion 168

Promotion Design Product Brand Identity 168

Marketing Insider Group

SEPTEMBER 7, 2023

When vulnerability comes up in the context of marketing, it is usually referring to how consumers see a brand. Moving From Traditional to Digital , the “Father of Modern Marketing,” Dr. Philip Kotler, even directly states that brands need to behave like humans and be “approachable and likable but also vulnerable.” Emphasis added.)

Lead Ranking 249

Lead Ranking Lead Scoring Advertising Agencies Paid Search Agency 249

Ontraport

APRIL 14, 2021

Most of the time, it’s because people haven’t heard of the brand before. The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Bluetext

OCTOBER 24, 2023

One of the rapidly rising trends in Halloween celebrations over the past few years has been brand-based costumes. Consumers have taken costume originality to new heights with creative takes on their favorite brands, advertising campaigns, or company mascots. The post Brand Based Halloween Costumes appeared first on Bluetext.

Brand Identity 44

Brand Identity Branding Act-On Campaigns 44

Martech

AUGUST 25, 2021

To make this happen brands must constantly keep track of the known and pseudonymous information about people. Top brands make sure they know who they are talking to and deliver the best possible experiences based on what they know about them. A lot of this hinges on the value exchange between people and brands.

Brand Identity 100

Brand Identity Branding Domain Mobile Advertising 100

Sprout Social

JULY 25, 2022

Brands of all sizes are eager to find ways to feature creators in their campaigns. As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. Influencer marketing is a promotional strategy based on partnerships between brands and social media creators (“influencers”). .

Paid Content 110

Paid Content Paid Search Agency Advertising Agencies Top of Funnel 110

Marketing Insider Group

OCTOBER 27, 2021

We’re taught communication at an early age, learning how to exchange feelings and ideas while listening to others equally. Conversations are key to relationship development—and in the B2B world, they fuel business and the exchange of crucial information. At the core of humanity is dialogue.

Sales Management 346

Sales Management Conversion Ad Building Marketing & Strategy 346

Oktopost

FEBRUARY 28, 2022

If you want to attract the top talent, you need to give them reasons to consider your work environment over their alternatives and nail your employer branding. Given the benefits of employer branding, it’s no surprise that a strong employer brand is associated with as much as 50% in savings on hiring costs. Table of Contents.

Work Management 136

Work Management Marketing Management Paid Search Agency Companies 136

Marketing Insider Group

SEPTEMBER 7, 2020

Message matching plays a key role in getting your site visitors to interact with your brand. That means many brands stuff what they think is “important” into the first paragraph or so of their page, because, with 52% of worldwide online traffic happening on mobile devices, there is very little screen room to work with.

Conversion Rate 309

Conversion Rate Tactics Optimization Conversion 309

B2B Marketing Exchange

JANUARY 18, 2024

In this enlightening keynote at the B2B Marketing Exchange , Dan Gingiss will guide you through strategies that shape challenges into opportunities, focusing on the transformative power of customer experience (CX). Get your ticket to B2B Marketing Exchange today. View more details about the session here.

Case Study 52

Case Study Case Studies Loyalty B2B Marketing 52

Velocity Partners

JANUARY 24, 2024

In a post-cookie world, brands are looking for new ways to learn more about their customers. But the challenge for B2B brands is: you aren’t Spotify. That means: People aren’t already voluntarily engaging with your brand: The value exchange for Spotify users is incredibly obvious. First-party data is the answer.

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Lead Scoring 84

Sharpspring

SEPTEMBER 10, 2021

And even if they stay subscribed, an un-engaged recipient with no brand relationship with you is no better than someone who hasn’t joined your list. So, how can you successfully engage your audience, build a brand relationship, and fully leverage your list to grow your brand? In fact, they may be worse! an e-book).

Email Marketing 89

Email Marketing Brand Identity Branding Ad Building 89

Scoop.it

JANUARY 5, 2021

70% of customers learn about a brand through their content instead of ads. What’s more, 60% of customers are more positive about a brand after they consume content from that brand. These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services.

Education 92

Education Brand Identity Branding Marketing Management 92