SnapApp

OCTOBER 17, 2013

We’re counting down to Eloqua Experience 2013. Eloqua Experience 2013 (North America) kicks off October 23 in San Francisco and SnapApp will be smack in the middle of all the action. But Eloqua Experience 2013 isn’t just going to be practical and technical—but also inspirational. Will you be at Eloqua Experience 2013?

Eloqua 48

Eloqua Case Study Case Studies Lead Scoring 48

B2B Memes

DECEMBER 15, 2011

For the past week or so, in the wake of Paul Conley’s skeptical assessment , I’ve been mulling over the future of brand journalism, aka content marketing. A few days after Conley’s interview, my friend and ASBPE colleague Robin Sherman had this to say on LinkedIn about the concept of brand journalism: “Whatever it is, it is not journalism.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Webbiquity

AUGUST 4, 2020

A video platform for webinars and virtual conferences that enables you to brand the video player then build in interactive elements like lead forms, quick polls, and Q&A, all with no software for attendees to download. Those scores were then combined to produce an overall rank. Total reviews: 552. Average user rating: 9.54 (out of 10).

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Convince & Convert

JULY 2, 2014

Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. In this case study, we learned that advocates are simply people who are happy with your brand. Do you think advocate marketing is the next big thing?

Brand Identity 160

Brand Identity Branding WOMM WOM 160

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. My first job out of college (in 2007) was with a cybersecurity firm in Columbia, MD and they were actively using Eloqua to manage their email marketing programs and to track and qualify their leads. I open to anything.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Engagio

OCTOBER 11, 2021

You know the story here, Marketo, Eloqua and a few others came to quickly dominate the B2B marketing world. To fill this gap, Jon went on to found Engagio and ex-Eloqua and ex-Pardot folks went on to found other companies which ultimately started the Account-Based Marketing (ABM) space.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

Marketing Insider Group

MAY 27, 2023

In this episode, Debbie Millman, a renowned name in branding, discusses her book, “Why Design Matters: Conversations with the World’s Most Creative People.” Steve Woods As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation.

Lead Ranking 186

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 186

Webbiquity

NOVEMBER 10, 2020

They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo. First, blogs are most valuable at the top of the funnel, for product discovery and brand awareness. A tech buyer doesn’t need a sales rep to help them decide between AWeber and Mailchimp (or better yet, SendSquared ).

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Contently

JANUARY 31, 2023

It then analyzes those conversations to understand consumer attitudes about the brand. Marketing automation platforms like Adobe’s Marketo , HubSpot , Oracle Eloqua , or Salesforce also include embedded AI analytics capabilities, including predictive “lead scoring.”

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Directive Agency

APRIL 21, 2023

In fact, according to Directive’s benchmark data from partnerships with over 200 software and tech brands and over $100 million spent on ads, they’ve found that directories had the highest cost per lead but the best LTV:CAC. He has over 10 years of experience in the B2B tech industry at companies like Eloqua, Influitive, and PartnerStack.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Digital B2B Marketing

FEBRUARY 21, 2012

However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. The most notable element isn’t the silence, it is the personal accounts sitting on what could be brand pages. Individuals and brands are claiming the same space.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

ClickZ

JANUARY 22, 2020

Marketers need to choose the right marketing automation tool that fits the size and spread of their brand. Marketers need to choose the right marketing automation tool that fits the size and spread of their brand. Oracle Eloqua. Email marketing campaigns: scheduled and Automated email sending facility.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

The Point

NOVEMBER 27, 2018

Just listen to marketing guru Gary Vaynerchuk, perhaps the biggest champion for advertising on Facebook and other channels, who says that social media advertising is “grossly underpriced” and that companies have a window of opportunity to take advantage before big brands drive up the cost. All of which begs the question: what about organic?

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

SendinBlue

AUGUST 24, 2020

Without a marketing strategy in place, you’ll find it difficult to reach new customers and build brand visibility. The features are specifically tailored towards ecommerce brands that are looking to scale while maintaining and nurturing their customer relationships. Let’s talk about marketing for a minute. But where do you even start?

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. Be Nerdy, Yet Relatable.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Valasys

FEBRUARY 19, 2024

Whether it’s a blog post, web page content, or multimedia assets, CMS platforms provide templates and intuitive tools that streamline workflows, enable marketers to collaborate, and maintain consistency in visual identity and brand messaging. Build Brand Authority Social media demands active engagement.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

ClearVoice

APRIL 14, 2023

For example, they can help figure out how well content is: Generating leads Boosting website traffic Improving brand awareness Converting leads to paying customers Getting visitors to view, download, or share specific content Effective use of KPIs also provides a way to measure progress and communicate success to stakeholders.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Oktopost

MARCH 11, 2020

Today’s B2B buyers trust people, not brands. And with the social media marketing landscape changing at such a fast pace, brands must build employee advocacy programs around trust and transparency. How Oktopost Can Help B2B Brands Transition From LinkedIn Elevate. Creating Content That Resonates.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Everything Technology Marketing

FEBRUARY 26, 2013

And many thanks to the co-sponsors of the B2B Lead Generation Report: IDG Enterprise | [link] IDG Enterprise brings together the unique brands (Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld) to serve the information needs of our IT and security-focused audiences.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Tomorrow People

MARCH 13, 2018

Our pet hate — because it happens so often — is seeing a brand with a totally different feel between its online and offline creative work. Because a joined-up brand, consistent across channels, gets greater share-of-mind in the market and leads to higher engagement. Let us work with them, not in isolation. Lead nurturing and scoring.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Oktopost

FEBRUARY 28, 2021

Today’s B2B buyers trust people, not brands. And with the social media marketing landscape changing at such a fast pace, brands must build employee advocacy programs around trust and transparency. Why Oktopost Can Help B2B Brands Transition From LinkedIn Elevate. Creating Content That Resonates.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

PureB2B

MAY 30, 2022

Companies quickly realized that they could extrapolate assumptions about customer demographics (wealth, brand preferences, likelihood to buy specific products) based on their technology use. For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. Digital scraping.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Marketing Insider Group

OCTOBER 11, 2011

According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources. Companies exist to serve customer needs.

Eloqua 100

Eloqua Advertising Agencies Paid Search Agency Mobile Advertising 100

Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. Real-time marketing was just getting started in 2009.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Oracle (includes Oracle Responsys , Oracle Eloqua , Bronto , NetSuite , Siebel , and Dyn ): 6.2%. Community Brands (includes Abila ). ClearSlide.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

The ROI Guy

AUGUST 24, 2018

Alinean ValueStory Cloud includes each of these vital MAP integration features, in an easy-to-use interactive content connector, easy to apply to your environment to integrate your interactive marketing tool to your Eloqua, Marketo or other MAP solution.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Marketing Insider Group

JANUARY 5, 2012

“ The Actions, Motivations and Influence of Brand Advocates ” – by BzzAgent. “ The Content Grid version 2 ” – by Eloqua. . “ Blueprint for the Perfect Blog Post ” – by Brian Rice. “ The Size of The Mobile Market “ - by iStrategy. 8 Great Marketing Infographics.

Eloqua 100

Eloqua Planning Storytelling Advertising Agencies 100

TrustRadius Marketing

JANUARY 8, 2020

Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Customers consistently say that Eloqua’s visual campaign canvas and automation capabilities are great.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Ledger Bennett

DECEMBER 18, 2019

Growth marketing is different from traditional marketing because it focuses on the whole funnel to identify, convert and engage loyal repeat customers as opposed to focusing only on top of the funnel branding and attraction activity. Growth marketers work cross-funnel. Other blogs that may interest you.

Growth Marketing 52

Growth Marketing Top of Funnel Eloqua Digital Marketing Funnels 52

Heinz Marketing

OCTOBER 4, 2021

Those human connections still, Sangram, make a really big difference and brands that embrace that physical virtual and hybrid strategy are really making strides to build those connections. ” You build that brand and the machine and the engine around it. We never tried to override and have Terminus as a big brand logo.

Top of Funnel 106

Top of Funnel Account Based Marketing Communities Cross-Selling 106

Lead Liaison

OCTOBER 5, 2020

You also want to make sure that your Marketing Team is receiving leads in real-time so that follow-up can be done immediately while your brand is still top-of-mind for your potential client. . All of these games are completely customizable & can fit your brand personality. 3: Invest in your virtual booth.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

ViewPoint

OCTOBER 24, 2013

Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. Define Your Personal Brand. She said you must make sure your personal profile reflects your personal brand. At Oracle she heads up social selling evangelism and enablement.

Eloqua 120

Eloqua Social Networks Linkedin Marketing Management 120

Crimson Marketing

AUGUST 6, 2015

He then shares how this approach dramatically reduced an unsustainably high churn rate for Eloqua. Get it wrong and you can do huge damage to your brand. He explains look-alike modeling and how predictive intelligence means better marketing-sales alignment. Get it right and you can earn the respect and loyalty of your customers.

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100