SmartBug Media

JULY 7, 2023

As a seasoned creative director with a decade of experience crafting exceptional brands, I'm here to share my insights on brand marketing best practices for e-commerce. In this blog post, I will share eight points on how a stellar design team can take your e-commerce game to new heights. Personalize the customer journey.

Design 98

Design Practices Brand Identity Branding 98

Marketing Insider Group

MARCH 2, 2023

Design trend changes often feel like the heavy duty cycle on your washing machine. When it comes down to it, design preferences change in the blink of an eye. But, you can’t build a website without making some concrete design decisions. Be bold with your typography and graphic design elements. The question now is how.

Design 231

Design Trends Paid Search Agency Lead Scoring 231

Biznology

APRIL 11, 2022

This is because they’ll spend lots of time in this digital space finding out about your business and what your brand is all about. If someone can visit your website, find what they need, make a purchase and enjoy a lasting relationship with a reliable brand, they’ll likely report a positive customer experience. Also, be consistent.

Design 195

Design Budget Programs Work Management Fulfillment 195

CMSWire

APRIL 4, 2024

Boost your brand's eco-credentials by adopting sustainable website design and practices that align with your company's green goals. Continue reading.

Design 81

Design Marketing Websites Tips Digital Experience Platform 81

ATAK Interactive

MAY 26, 2023

Your website is often the first impression potential customers have of your brand. One way to do this is through minimalist website design. In this article, we'll explore the power of simplicity and how minimalist website design can benefit your brand.

Design 78

Design Marketing Websites Brand Identity Branding 78

Marketing Insider Group

NOVEMBER 5, 2018

A brand logo is ultimately a brand’s identity. Which is why getting your brand logo right and on […]. The post 9 Questions To Ask Yourself Before Designing a Brand Logo appeared first on Marketing Insider Group. See three stripes and we instantly recognize it as Adidas. Many others won’t.

Design 203

Design Brand Identity Branding Best Practices 203

RebelMouse

FEBRUARY 28, 2024

The team at RebelMouse that works on user interface (UI) design often faces challenges that can make or break a user's experience (UX). General Design Inconsistent Design Elements Mismatched design elements, such as different button styles, varying fonts, or inconsistent color schemes, can lead to a confusing and disjointed user experience.

Design 90

Design Ad Building Tips Display 90

Stevens & Tate

JUNE 21, 2022

There are a lot of factors that go into creating a strong brand. One factor that shouldn’t be overlooked is the packaging design of your products. Not only should the design of your packaging properly reflect everything you want to say about your product, but it should also make it recognizable as being part of your brand.

Design 93

Design Tips Brand Identity Branding 93

Biznology

JUNE 7, 2018

Even with all of the modern and digital advancements, you can (and should) use promotional products to assist with your current marketing strategy to help your branding efforts. Today, we are offering tips on how promotional products tie into your web design and branding. It is an important representative of your brand.

Promotion 168

Promotion Design Product Brand Identity 168

Webbiquity

MARCH 10, 2022

Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. In fact, 54% of B2B companies have a brand program to measure their brand perceptions.

Spending 325

Spending Brand Identity Branding Top of Funnel 325

Vision Edge Marketing

DECEMBER 7, 2021

You might not be happy with your current SEO rankings and/or conversion rate, or your website is outdated, e.g., it needs a modern design and increased mobile-friendliness, and/or it Is no longer aligned with your company brand, or your latest product offerings. 3 Ways to Align Your Website Design with Marketing.

Design 214

Design Work Management Marketing Management Planning 214

Webbiquity

JUNE 13, 2023

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Valasys

FEBRUARY 5, 2024

In this data-driven age, brands need to be smarter, more dynamic, and more in tune with their audience than ever before. This is where data-driven design comes in. What is data-driven design? How is AI shaping smart branding trends? Artificial intelligence (AI) is playing a pivotal role in the rise of data-driven design.

Marketing AI 40

Marketing AI Design Trends Brand Identity 40

Launch Marketing

MARCH 10, 2021

Your company’s design and branding are key components of marketing and play a large part in what customers and prospects think and feel before they consume any of your marketing materials. In fact, it takes less than a second for someone to form an opinion of your brand when looking at just your website. Your time is limited.

Design 83

Design Brand Identity Branding Banners 83

BOP Design

OCTOBER 26, 2023

At Bop Design, we understand that a website isn’t just a digital business card, it’s a potent sales tool that can engage prospects, nurture relationships, and facilitate multiple interactions throughout the buying journey. A staggering 75% of users admit to judging a company’s credibility based on its website design.

Design 106

Design Marketing Websites B2B Ethics 106

Bannerflow

MAY 30, 2023

As the digital landscape continues to evolve, designers are constantly pushing the boundaries to captivate audiences with fresh and innovative visuals. In this blog post, we will delve into the exciting design trends that have emerged in 2023. These timeless typefaces exude elegance, sophistication, and a touch of nostalgia.

Design 52

Design Trends Brand Identity Branding 52

Go Beyond SEO

FEBRUARY 28, 2024

Welcome to our comprehensive guide on branding for accountants ! In today’s competitive business landscape, establishing a strong and distinct brand identity is crucial for success. By investing in your firm’s branding , you can elevate your reputation, attract new clients, and differentiate yourself from competitors.

Brand Identity 78

Brand Identity Branding Differentiation FAQ 78

BOP Design

OCTOBER 20, 2022

Simply put, a website design system is a strategic approach to having your most important online marketing tool look professional, branded and cohesive. Think of a traditional brand guide but specifically geared towards your website design and user experience. What Should Be Included in a Website Design System?

CMS Development 115

CMS Development Design Marketing Websites Industry CMS 115

Litmus

MARCH 6, 2024

While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Design isn’t just about making things look pretty. And beautiful designs alone don’t automatically equate to high performance. What is conversion-centered design?

Design 98

Design Conversion Urgency Marketing Cross-Selling 98

Martech

MARCH 20, 2024

Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. We successfully met that deadline, effectively turning the rebrand into a larger event, because we didn’t start with a blank slate and we had trusted design resources who could start right away. E*Trade).

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

RebelMouse

JANUARY 10, 2024

Sticky elements are design techniques that enhance the user experience on websites and in apps by offering users an easy way to access crucial information and perform essential actions. This approach involves placing specific content and elements in a designated position on the screen, allowing them to remain visible as a user scrolls.

Positioning 85

Positioning Design Examples Practices 85

BOP Design

FEBRUARY 8, 2022

Designs play an integral role in building connections — whether it’s for business or with other individuals. When you’re going digital, you want a human-centric design that can help you grow and make an impact on your market. Over the years, we’ve had the honor of working with various brands and businesses from all over the world.

Paid Search Agency 102

Paid Search Agency Design Word of Mouth Advertising Agencies 102

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. He’s worked with brands like Thomas Sabo and Just Eat.

Brand Identity 98

Brand Identity Branding Advertising Agencies Work Management 98

BOP Design

JANUARY 26, 2023

Often, marketers come to our B2B web design agency to update or refresh their websites. But what objectively makes a B2B website design look dated? In this post, we take a close look at 5 things that make any website design look outdated. While nostalgia is having a resurgence in design, it doesn’t apply to icons.

Design 118

Design B2B Paid Search Agency Copyright 118

SmartBrief - Marketing

MARCH 4, 2024

In part two of the series, we address strategies and tactics to grow your email newsletter subscriber base and how to design an email newsletter template that both engages recipients and facilitates communication of important company news and information. While design is important from a branding perspective, content is still king.

Newsletter 91

Newsletter Template Email Marketing Design 91

The Freeman Company

FEBRUARY 7, 2024

National Retail Federation's annual event, Retail's Big Show, can inspire brands to design more effective and enticing exhibits.

Design 98

Design Trends Effectiveness Brand Identity 98

Liveintent

DECEMBER 15, 2020

However powerful a media channel, email still requires effective display design to drive success. This small but critical detail can dramatically impact your campaign performance, brand perception, and customer experience. It enables you to showcase your products, features, or design. Design like the pros.

Display 131

Display Design Ads Effectiveness 131

Salesforce Marketing Cloud

DECEMBER 6, 2023

There are signals showing us what design trends are coming – from the most attended Dreamforce sessions to the design discussions on LinkedIn and Trailhead design groups. What we’re noticing is that whether you’re a developer, admin, architect, or business leader, design will matter more than ever.

Design 72

Design Trends Guidelines Class 72

SmartBug Media

JUNE 26, 2023

But if that content isn’t paired with outstanding design, you’ll never get the best possible results from your campaigns. How Does Design Impact Email Success? A well-designed email does more than look good; it has the power to drive customers and prospects to feel a certain way, engage with your brand, and take a desired action.

Click Rate 98

Click Rate Design Tips Urgency Marketing 98

Bannerflow

JULY 16, 2023

As the digital landscape continues to evolve, designers are constantly pushing the boundaries to captivate audiences with fresh and innovative visuals. In this blog post, we will delve into the exciting design trends that have emerged in 2023.

Design 52

Design Trends Brand Identity Branding 52

BOP Design

SEPTEMBER 27, 2023

Many B2B firms view search engine optimization (SEO) and website design are two separate, but equally important, entities. Website Design and Development Tips for SEO First, let’s look at what your B2B website design and development team can do to set the stage for easy search engine crawlability and indexing.

Design 62

Design SEO Tips B2B 62

Thinkers360

FEBRUARY 23, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Design Thinking for 2024. Congratulations to all our Design Thinking influencers who participated! Join Enterprise Lite to work with all of these Design Thinking influencers! Join us today !

B2B Thought Leadership 62

B2B Thought Leadership Design Thought Leadership Lead Scoring 62

Navigate the Channel

DECEMBER 11, 2023

Your website is probably the first thing most people see when it comes to your brand. Even if you do have a physical business, you need to be representing your brand on the internet. Your website is your brand’s digital storefront, crucial for engaging clients and partners. million small businesses in the U.S.

Design 65

Design Marketing Websites B2B Content 65

Buffer

NOVEMBER 22, 2021

As a branding designer, most people assume I’m against companies using design templates. I feel the opposite, though: Templates are a great way for small businesses to extend their often tiny design budgets. At a minimum, include a color palette and specific fonts that you’ll use on all design assets.

Template 82

Template Design Brand Identity Branding 82

Spiralytics

FEBRUARY 1, 2023

And if they like a certain brand or website, they download its mobile app for their convenience. Some organizations make the mistake of only focusing on user interface (UI) design and ignoring ease of use, so they find it difficult to increase app use and engagement. Best Practices for Mobile User Experience Design 1.

Design 115

Design Practices Mobile Marketing Best Practices 115

Litmus

JANUARY 12, 2023

What email design trends and best practices do we see on the horizon this year? Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Should you leverage email marketing design trends? ” One way is by leaning into email design trends. Minimalism. Shape trends.

Marketing AI 100

Marketing AI Design Email Marketing Trends 100

Contently

MARCH 16, 2023

Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. Considering your budget, identify somebody on your team or external to your company who understands your audience, objectives, and brand’s needs. Embrace consistency and accuracy. Get your legal team on board.

Efficiency 136

Efficiency Design SME Budget Programs 136