SmartBug Media

JULY 24, 2020

For many organizations, demo requests are an easy way to identify sales qualified leads and begin developing a more personal relationship with prospects. The way your website is built and optimized makes or breaks your ability to convert visitors to demo requests. 5 Ways to Optimize Your Website to Get More Demo Requests.

Sales Qualified Leads 104

Sales Qualified Leads Optimization Marketing Websites High Quality Lead 104

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Brand Identity 99

Brand Identity Branding Advertising Agencies Paid Search Agency 99

Unbounce

FEBRUARY 25, 2020

Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign. We were totally blown away by Procurify’s execution of account-based marketing campaigns using Unbounce—and by just how easy it’d be for other SaaS brands to try, too. We’ve expanded our teams.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Martech

MARCH 7, 2022

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. It’s important to set up demos within a relatively short time frame of each other to help make relevant comparisons. Does the vendor seem to understand our business and our marketing needs?

Digital Asset Management 84

Digital Asset Management Work Management Marketing Automation Services Marketing Management 84

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 94

Marketing AI SEO Lead Scoring Lead Ranking 94

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. He’s worked with brands like Thomas Sabo and Just Eat.

Brand Identity 98

Brand Identity Branding Advertising Agencies Work Management 98

Heinz Marketing

MARCH 14, 2020

6 Brands That Used Social Media to Boost Their Subscriber List. How to Make Demo Videos That Drive Pipeline and Revenue. Learn some of the secrets to recording captivating demo videos to speed up buying cycles and save you time. Bridging the Gap Between Product Centricity and Customer Centricity. Great insight, Sharat Sharan.

Work Management 83

Work Management B2B Marketing Video Marketing B2B 83

Metadata

MAY 15, 2020

You might think you’re familiar with the most efficient ways to increase demos on less budget. It has access to a much wider range of inventory, including channel and region specific exchanges, and more robust controls for brand safety, page quality, and bid optimization. Our demo results were inconsistent month to month.

Ideal Customer Profiles 98

Ideal Customer Profiles Top of Funnel Paid Search Agency Digital Marketing Funnels 98

Unbounce

DECEMBER 16, 2021

That saying’s especially true with brands. As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal. Let’s learn more about brand awareness and four ways to boost it with your landing page. What is Brand Awareness? Thinking of building a brand awareness page?

Landing Pages 124

Landing Pages Top of Funnel Brand Identity Branding 124

Martech

FEBRUARY 15, 2024

Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process. This guide walks you through key steps to lead a seamless brand integration.

Work Management 90

Work Management Brand Identity Branding Marketing Management 90

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Marketing & Strategy 121

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 121

Zoominfo

JUNE 6, 2022

And just as building strong brand recognition is a foundational part of marketing, establishing your reputation as a great employer is increasingly important for digital recruiting. To get there, leaders need to master the three pillars of employer branding. Human resources departments typically lead the way on employer branding.

Process 130

Process Brand Identity Branding Zoominfo 130

Brandwatch Marketing

OCTOBER 25, 2023

Measuring brand awareness divides marketing. Sharp states that brand recall is improved with a consistent and ubiquitous logo and tagline, by celebrity endorsements and traditional mass marketing. Their brand is so strong Coke is one of a handful of generic trademarks. Tactics for measuring brand awareness 1.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Martech

MARCH 11, 2024

This article explores how conventional martech infrastructure alienates most potential buyers and suggests steps to adapt tools and strategies for better long-term brand affinity and demand generation. And for 95% of our future customers, a better brand experience. Brand association. Brand affinity. Tell their stories.

Efficiency 81

Efficiency Marketing Automation Services Lead Ranking Brand Identity 81

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Ideal Customer Profiles 125

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 125

Hubspot

JUNE 12, 2019

A recent HubSpot study revealed 54% of consumers want to see more video content from brands and businesses they support. With video marketers earning 66% more qualified leads per year and a 54% increase in brand awareness, it’s clear video marketing is the future and product demo videos are a lucrative path forward. Click here.

Impressions 78

Impressions Product Video Marketing Work Management 78

MKT1

APRIL 16, 2024

RevenueHero RevenueHero is the easiest way for marketers to qualify and route leads to sales rep’s calendar, right in your demo request flow, in email sequences, and sales hand-offs. Why MKT1 recommends RevenueHero: We’ve been recommending RevenueHero since we wrote a newsletter on improving demo request flows last year.

Marketing Automation Services 105

Marketing Automation Services Budget Programs Tools Paid Search Agency 105

Sprout Social

FEBRUARY 1, 2024

Why you should use a Facebook publishing tool 12 Facebook publishing tools for your brand Find the right Facebook publishing tool for your needs Why you should use a Facebook publishing tool How can a Facebook publishing tool help you? The post 12 Facebook publishing tools for your brand in 2024 appeared first on Sprout Social.

Facebook 95

Facebook Digital Asset Management Tools Brand Identity 95

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

Work Management 102

Work Management Brand Identity Branding Customer Satisfaction 102

Zoominfo

OCTOBER 5, 2021

Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. What Is Brand Storytelling? Keep reading!

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Net-Results

OCTOBER 31, 2019

Here are three things I would touch on if you want to market your B2B well during a demo presentation: Solve a specific problem. Come check out our brand new whitepaper about why people are failing at marketing automation and how you can do it better. The post How do you market your B2B startup well during a demo presentation?

Startups 73

Startups B2B Marketing Marketing Automation Services B2B 73

Marketing Insider Group

AUGUST 10, 2021

Or are we engaging with well-nurtured leads who are ready for a demo? For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. Watch/Book Demo. Then, it’s all about making it as strong as possible. Learn More.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Aberdeen

JULY 8, 2019

That’s why product demos can be so effective for field marketers. If you want to deliver the kind of product demo that can boost sales by upwards of 475% , you need these four keys to success. When you’re meeting a prospect in person to run a product demo, you want to tailor the presentation to their specific needs.

Top of Funnel 40

Top of Funnel Product Intent Data Purchase Intent 40

Sharpspring

SEPTEMBER 16, 2020

It sounds obvious, but there is a lot more to developing an effective brand strategy than simply designing a logo and posting on social media now and then. True brand development is crucial for your company to not just survive but thrive in today’s business landscape. Brand Development Strategy. Brand Development Strategy.

Brand Identity 77

Brand Identity Branding Ad Building Marketing & Strategy 77

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. Even though every B2B brand is unique, social selling can be a powerful tool for virtually any kind of business. This score is based on four components: Establishing a professional brand through your LinkedIn profile.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Webbiquity

APRIL 5, 2023

From images and videos to marketing materials and social media content, these assets play a vital role in enhancing brand awareness and credibility. In addition, DAM helps organizations streamline their digital marketing processes, increase efficiency, and maintain brand consistency.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. And it takes an average of 20 touches with a brand before a prospect becomes a potentially successful lead for the sales team. Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo?

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Marketing Insider Group

JULY 14, 2021

Buyers are savvy, and they don’t want to dole out their contact information without getting something tangible in return, even if they like your brand and your content. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. The product demo is more informational.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

Analytics 84

Analytics Marketing AI Conversion Brand Identity 84

Madison Logic

NOVEMBER 30, 2023

It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers. B2B marketing is not just about selling a product or service.

Demand 52

Demand Brand Identity Branding Work Management 52

Bluetext

APRIL 8, 2024

In this blog post, we’ll highlight some upcoming cybersecurity events in 2024 that companies should consider attending and provide insights into maximizing brand awareness opportunities through strategic marketing approaches. Looking to maximize your attendance at any of this year’s events? Contact us to learn how we can help.

Peer-to-peer 36

Peer-to-peer Brand Identity Branding Thought Leadership 36

Webbiquity

APRIL 18, 2023

This form of marketing focuses on getting existing consumers to talk about your brand, products, or services by providing feedback, reviews, and/or social references. You can provide different types of videos , from background videos on the front page to product demos.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Brand Identity 129

Brand Identity Branding Marketing & Strategy Eye-Tracking 129

Oktopost

MARCH 24, 2022

Everyone is familiar with the concept of branding, but only some businesses have applied branding concepts to their image as employers. In this article, we’ll take a look at seven of the most powerful employer branding examples for companies to be aware of in 2022. What Is Employer Branding, and Why Does it Matter?

Examples 107

Examples Brand Identity Branding Campaigns 107

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Guest post by Nina Petrov.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

FEBRUARY 28, 2023

By delivering a more tailored purchasing experience to clients, companies can improve customer engagement, build brand loyalty, and drive repeat business. As digital channels continue to evolve, video content is emerging as a powerful medium for B2B brands looking to stand out in the crowded eCommerce landscape.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

illumin

NOVEMBER 13, 2019

We love this week's chart because it features 4 brand new videos!! The post Most Viewed Video Ads: Product Demos Never Looked So Good appeared first on AcuityAds Inc. Most importantly, there are robots. and has anyone not seen that Boston Dynamics video yet because if you haven't, prepare to be blown away!

Video Marketing 44

Video Marketing Ads Product Features 44