Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales. styleinspiration.

Facebook 111

Facebook Examples Brand Identity Branding 111

Sprout Social

JULY 21, 2022

Social curation and bookmarking sites. Users can like, share, comment on posts and follow other users and businesses. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Community blogging sites.

Social Media 145

Social Media Social Marketing Media Curation 145

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Work Management 111

Work Management Marketing AI Brand Identity Branding 111

ClickZ

SEPTEMBER 12, 2019

User-generated content (UGC) produced by customers who support specific brands is a growing trend thanks to the ubiquity of mobile devices and social media. Curalate helped S’well turn Instagram into a revenue-driver by using user-generated photos of S’well bottles taken from Instagram and pulling them onto the brand’s website.

User-Generated Content 69

User-Generated Content Generation eCommerce Content 69

Martech

JULY 6, 2023

The integration is designed to allow users to “chat with their data,” using natural language to query data. Yext Content uses AI to improve automated data cleaning and content-generation workflows. is an AI-based video generation and analysis tool. Mixpanel added OpenAI’s GPT-3.5 Turbo to its event analytics platform.

Marketing AI 111

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 111

SmartBug Media

JUNE 13, 2023

Ideally, e-commerce brands strategically market their products or services without advertising them outright. A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop. Product promotions often thrive on subtlety.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Sprout Social

FEBRUARY 6, 2023

But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in. Here are some of the common features of social media that brands leverage to engage with their audience.

Social Media 98

Social Media Features Media Curation 98

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.

Webinar Metrics 103

Webinar Metrics Tips Marketing AI Social Media 103

Sprout Social

FEBRUARY 23, 2022

It’s no secret that consumers rely on Instagram to browse new brands and hunt for products. According to Instagram, a staggering 44% of users shop on the platform weekly. Why Instagram shopping should be a top priority for ecommerce brands. How does Instagram shopping fit into your social media strategy ?

Ideal Customer Profiles 129

Ideal Customer Profiles eCommerce Top of Funnel Tagging 129

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. Be sure to tag companies and individuals when sharing their content to encourage ongoing interaction.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

ClearVoice

JUNE 12, 2020

million users join the platform by 2020 with a projected growth of 4.5 With so many users, there is an overflowing amount of content that is being distributed. This platform also allows you to create brand awareness. With so many users and businesses that have an Instagram profile, it’s important to create a social strategy.

WOM 95

WOM Word of Mouth Ideal Customer Profiles Curation 95

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.

Word of Mouth 135

Word of Mouth Paid Content Conversion Work Management 135

Salesforce Marketing Cloud

JANUARY 8, 2024

But now, generative and predictive AI trained on large language models (LLM) offer even more opportunities to increase efficiency and scale personalization. AI can help with SEO by automatically generating meta titles and meta descriptions for every product. Do you need to optimize product detail pages ? Those days are over.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Liveintent

APRIL 12, 2023

LiveIntent has spent over a decade delivering 6 billion ads to more than 240 million people across 2,500 publishers and brands. It’s also curated and intentional. Brands can use display ads, coupled with our powerful Dynamic Audiences , to drive conversions on their site. That’s where we can help.

Paid Search Agency 62

Paid Search Agency Conversion Ads Tips 62

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content. For instance, check out the Ace Hotel group’s strategy on Instagram.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Sprout Social

OCTOBER 24, 2019

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

Loyalty 55

Loyalty Peer-to-peer Brand Identity Branding 55

Contently

JANUARY 16, 2020

And when you go to YouTube’s home page or search for a video, you’re presented with a well curated collection of relevant videos. Far too often, brands underutilize YouTube’s description field. Tag, tag, tag. Using tools like Keywords Anywhere can help you generate a list of related keywords.

Youtube 196

Youtube SEO Keywords Tagging 196

Sprout Social

APRIL 27, 2022

However, there are several other reasons why brands would want to use URL shorteners. Allows you to create branded URLs. Some link shorteners let you create a branded URL containing your brand. For example, you may have seen long URLs on Amazon s hortened to a branded URL like: [link]. Auto-branded links.

Best Practices 103

Best Practices Deep Linking Enterprise Management Domain 103

Sprout Social

SEPTEMBER 30, 2021

Instagram is booming for brands right now. According to Instagram themselves, a staggering 60% of users rely on the platform to find products. Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. User-generated content.

User-Generated Content 110

User-Generated Content Social Media Custom Publishing Eye-Tracking 110

Scoop.it

FEBRUARY 2, 2022

So when we talk about curated content, it’s even more likely to completely skip out on content promotion efforts. The truth is: you can only see the benefits of content curation if you make a conscious effort to get it in front of your ideal audience. to discover and curate content, as well as how to organize it. Facebook pages.

Distribution 52

Distribution Curation Content Newsletter 52

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. Brands will spend differently depending on their unique goals. Other brands opt to work with freelancers to fill their social media management gaps. Let’s dive in.

Paid Content 122

Paid Content Social Media Work Management Marketing Management 122

DivvyHQ

APRIL 23, 2019

New brands emerge every day, but few are successful with about 20% failing in the first year. So what makes a brand successful? To me, part of the answer lies in what I call the brand personality. How brands present themselves to the world matters a lot if we want to be remembered. They also talk about giving back.

Personalization 90

Personalization Brand Identity Branding Bundling 90

SmartBug Media

SEPTEMBER 8, 2021

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. A creative video strategy will keep your brand and products top of mind as video becomes a more popular platform. How do I optimize videos for search?

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Soliciting and curating user-generated content. Plan tags and tracking now to report more effectively later. However, for all the value they can bring, campaigns come with innate challenges.

Social Media 85

Social Media Work Management Marketing Management Campaigns 85

Sprout Social

DECEMBER 19, 2019

First, Instagram has added an IGTV tab to their Explore page navigation, giving users even more opportunities to find videos and content creators they’re interested in. Not only that, but the platform has also allowed for landscape video content , making it even easier to share existing video content your brand has already created.

Trends 92

Trends Curation Opinions Paid Search Agency 92

Martech

JANUARY 3, 2023

Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. CPGs and third-party audiences.

Lead Ranking 91

Lead Ranking Lead Scoring Work Management Paid Search Agency 91

What Works - What Doesn't

MAY 18, 2023

Whether and how to control the fast-growing abilities of generative AI was another hot topic. That means users must make AI a “glass box” where shareholders, customers and governments can understand how AI made its decisions. The right data, if properly stored and curated, can uncover new markets.

Digital Asset Management 65

Digital Asset Management Course Work Management Marketing Management 65

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Create a Brand Identity. It’s the foundation, after all. Create Content that Addresses Your Customer Journey.

Resource Management 362

Resource Management Demand Generation Agencies CMS Development Work Management 362

TrustRadius Marketing

MARCH 2, 2022

The $49/month tier allows one user to schedule posts and respond to messages across up to ten different social profiles. Hootsuite does make users pay well for its user-friendly interface though. Adding more than one user bumps the price to $129/month, and helpful features like social listening are additional add-ons.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

PathFactory

MARCH 10, 2023

Track naming conventions, tags, and proper folder set up makes managing your instance a breeze and ensures you can make the most of the rich analytics. Assessing how your content impacts lead generation and campaigns is critical when negotiating marketing budgets. Learn more about Path Analytics HERE.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Budget Marketing Qualified Leads 52

BenchmarkONE

FEBRUARY 2, 2022

User-generated content is pure gold. There’s no need to search the seven seas or mythical lands when you have followers tagging your products in their posts and offering great stories and videos featuring your brand. . They’re a bridge between your brand and your customers. A collage of user-generated content .

Social Media 72

Social Media Marketing Budget Social Marketing Planning 72

Scoop.it

NOVEMBER 28, 2019

So when we talk about curated content, it’s even more likely to completely skip out on content promotion efforts. The truth is: you can only see the benefits of content curation if you make a conscious effort to get it in front of your ideal audience. to discover and curate content, as well as how to organize it.

Distribution 63

Distribution Curation Content Newsletter 63

Sprout Social

MAY 8, 2019

Based on recent Instagram stats , the visual space is becoming more and more crowded with brands fighting tooth and nail for more customers. Heck, major brands like TopShop and H&M post up to three times per day (if not more often). Brands should ramp up if they want to keep up. Experiment with branded and industry hashtags.

Paid Content 110

Paid Content Promotion Ideal Customer Profiles Tagging 110

Adobe Experience Cloud Blog

JULY 19, 2017

Their activities work to inspire identification with their brand and empower social customers to act, which translates into a willingness to purchase and spend. Remember: engaged, connected, responsive and empowered brand community members can help your business scale and it can work for you without spending a fortune.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Sprout Social

APRIL 18, 2022

Vertical social networks are the next evolution in the never-ending quest for more curated online content experiences. Letterboxd is a social film diary where users can rate, review and tag films as they watch them. This trend is a callback to social media ancestors—think forums and chat rooms—with a much more modern look.

Verticals 101

Verticals Social Media Media Social Networks 101

Martech Advisor

DECEMBER 19, 2019

A well-planned social media campaign helps brands create awareness, build a community, and drives sales. Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule. Encourage User-Generated Content. Create Weekly Themed Content.

Social Media 118

Social Media Campaigns Media Top of Funnel 118