Martech

FEBRUARY 15, 2024

Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process. This guide walks you through key steps to lead a seamless brand integration.

Work Management 96

Work Management Brand Identity Branding Marketing Management 96

Launch Marketing

MARCH 13, 2019

Upsell and cross-sell campaigns can increase revenue, enhance customer experience and multiply your initial investment in earning a prospect’s business. What should teams focus on when building an upsell or cross-sell campaign? Christa: I often think of upsell and cross-sell campaigns as a low-hanging fruit.

Cross-Selling 48

Cross-Selling Campaigns Sales Cycle Paid Search Agency 48

Outgrow

DECEMBER 16, 2019

Cross-Selling: Convincing Customers That They Do Need 1 More Thing. And, can I add similar e-commerce cross-selling and get the same excitement? And, can I add similar e-commerce cross-selling and get the same excitement? The cross-sell is your weapon, and you get to choose how to wield it.

Cross-Selling 45

Cross-Selling Fulfillment eCommerce Outgrow 45

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 110

Branding Brand Identity Advertising Agencies Cross-Selling 110

ClickZ

MARCH 16, 2023

Some brands believe that consumers simply aren’t loyal anyway and constantly battle for more reach, stand out, and new customers. Apple reigns as the most valuable brand of our time, achieving a valuation into the trillions by selling more to its existing user base. But the idea that there is no loyalty is a limiting one.

Paid Content 131

Paid Content Branding Brand Identity Paid Search Agency 131

Marketing Insider Group

FEBRUARY 19, 2020

Consumer brands fall all over each other to get celebs to endorse their brands – or better yet – star in one of their ads. But employee branding takes influencer marketing to a whole new level. Expertise matters even more when it comes to brands that sell to other businesses – B2B companies. We’ve all seen them.

Brand Identity 335

Brand Identity Branding Paid Search Agency Marketing & Strategy 335

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). What Is Social Selling? What Is Social Selling?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

SmartBug Media

FEBRUARY 14, 2023

Because the way consumers engage with brands is a bit more complex. In these situations, if a potential customer is interested in your brand, the best outcome is for them to subscribe to your email list. Some brands offer a slightly higher discount with a time restraint in the final email.

Webinar Metrics 97

Webinar Metrics Brand Identity Branding Marketing & Strategy 97

Convince & Convert

APRIL 12, 2024

Nevertheless, we know it takes much more work to manage a brand on social media. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. 55% of consumers discover brands for the first time on social media, according to Sprout Social. What’s yours?

Social Media 135

Social Media ROI Media Cross-Selling 135

Martech

NOVEMBER 22, 2022

The 2022 FIFA World Cup is now underway in Qatar, and brands are lined up to reach the 5 billion fans globally who are expected to watch the tournament, which runs through December 18. Here’s how brands are approaching this year’s FIFA World Cup. Dig deeper: Brands are betting heavily on CTV. Cross-channel domination.

Advertising Agencies 101

Advertising Agencies Cross-Selling Branding Brand Identity 101

Hinge Marketing

DECEMBER 30, 2015

As professional services executives, cross-selling services is a goal we, of course, all have – making the most out of our existing accounts, adding more value to the relationship by selling appropriate services and equally appropriate complimentary services. Brand Matters. Additional Resources.

Cross-Selling 48

Cross-Selling Marketing Automation Services Service Effectiveness 48

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. Only with a strategy to build the brand across all channels can marketers create brand authority. Let’s go over nine methods to get started with today. Image sourced from pepper.io

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level. Enter, brand activation. .

Activities 246

Activities Brand Identity Branding Sample 246

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

Work Management 117

Work Management B2B Marketing Marketing Management Paid Search Agency 117

Zoominfo

FEBRUARY 16, 2021

The key to pushing through the pandemic (and profitably so) is to help customers come to know, trust , and rely on a brand. Since March 2020, brands with loyal followings outperformed their competitors. Cross-selling topic searches are on the rise, too. Data trends support the success of customer-centric strategies.

Cross-Selling 219

Cross-Selling Gartner Marketing Management Loyalty 219

Zoominfo

OCTOBER 5, 2021

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level. Enter, brand activation.

Activities 130

Activities Branding Brand Identity Sample 130

SmartBug Media

FEBRUARY 8, 2023

Here are 20 personalization strategies for e-commerce brands: 1. Use personalized upselling and cross-selling techniques. Use customer data to create personalized upselling and cross-selling techniques that are tailored to the specific needs and interests of individual customers.

Personalization 91

Personalization Brand Identity Branding Marketing & Strategy 91

Martech

APRIL 24, 2023

As promised, a few days later, he called and told me he could drop ship our brand-new Dodge Durango to a dealer nearby for a small upcharge — I was sold. Because of this, brands must understand the expectations of these new stakeholders, listen to the users’ needs and do what can be done to help them improve in their roles.

Ad brokers 103

Ad brokers Brand Identity Branding Marketing Budget 103

Adobe Experience Cloud Blog

AUGUST 24, 2016

To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers. Follow these six steps to build an effective customer demand generation strategy for cross-sell and upsell: 1.

Cross-Selling 48

Cross-Selling Webinar Metrics Top of Funnel Lead Ranking 48

Stevens & Tate

APRIL 15, 2023

Establishing brand authority is invaluable when promoting your company, especially in the early stages. But when a customer trusts your brand, they become more receptive. Building brand authority requires resources, commitment, and planning. Therefore, a website creates the first impression of your brand.

Marketing Management 108

Marketing Management Marketing & Strategy Marketing Strategy Effectiveness 108

Act-On

APRIL 10, 2024

And it takes an average of 20 touches with a brand before a prospect becomes a potentially successful lead for the sales team. Once a lead crosses a predetermined threshold, they become a marketing-qualified lead (MQL) and your automation software hands them off to sales for one-on-one conversations. Keep Debbie and Tyson in mind.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Sprout Social

SEPTEMBER 2, 2020

That’s exactly why brands are integrating video into their content strategies and racking up huge viewership in the process. Consider below why Instagram’s video platform is so brand-friendly. Instagram’s video formats are fair game for any brand. What makes Instagram video marketing so compelling?

Video Marketing 143

Video Marketing Brand Identity Branding Best Practices 143

Sprout Social

APRIL 19, 2022

There isn’t much that gets consumers more excited than seeing an “X” between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. decided to take their brand partnership a step further with a product launch.

Ideal Customer Profiles 87

Ideal Customer Profiles Branding Brand Identity Cross-Selling 87

Ontraport

APRIL 14, 2021

You create a product or service worth buying, launch a website to sell it on, and sell it. Most of the time, it’s because people haven’t heard of the brand before. Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers.

Paid Content 105

Paid Content Branding Brand Identity Lead Ranking 105

Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers.

Demand 52

Demand Branding Brand Identity Work Management 52

Marketing Insider Group

OCTOBER 20, 2020

Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. Webinars are a great way to inform, engage, and sell your brand to your audience. In fact, 76% of marketers say webinars allow them to yield more leads and extend brand awareness. However, where do you start?

Webinar Metrics 351

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 351

Tomorrow People

MAY 30, 2022

After all, you can’t build brand loyalty if you don’t have customers. Reevaluate your organisation’s upselling and cross-selling strategies. Because customer retention is so crucial within a B2B context, it’s important that you (and your sales colleagues) continually reassess how your organisation upsells and cross-sells.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Marketing Craftmanship

JULY 10, 2023

Regardless of their title, job description or capacity to work the room at a social event, every B2B firm employee should be given training, tools and ongoing support that empowers them to: Manage Their Personal Brand – Clients hire individuals, rather than a firm, to help them. Ask for Referrals – This is a tough task for most employees.

B2B Sales 130

B2B Sales Cross-Selling Work Management B2B 130

Marketing Insider Group

MAY 11, 2021

If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. Cluster modeling allows you to target specific personas or demographics based on behavior data, past product purchases, or brand engagement. This is useful for upselling and cross-selling to current customers.

Lead Ranking 356

Lead Ranking Analytics Marketing AI Marketing Budget 356

Zoominfo

OCTOBER 28, 2020

Slack creates branded sneakers with footwear company Cole Haan. Pet insurance provider Petplan partners with The Dodo, a media brand that focuses on animals, to offer coverage via a new app. Product launches centered around cross-selling. Source: ZoomInfo.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. If you’re still skeptical, here are the top three reasons your brand can benefit from a TikTok business strategy: It’s a powerful awareness driver.

B2B Marketing 135

B2B Marketing Branding Brand Identity B2B 135

Zoominfo

AUGUST 31, 2020

In turn, customers who are loyal and dedicated to a brand are more likely to enjoy buying from a company. Doing so may also offset declines in aging products a company sells. Go-to-market plays : Add-on campaigns, cross-sell campaigns, in-app message campaigns, user research, and product launches.

Marketing Management 264

Marketing Management Ideal Customer Profiles Lead Ranking Cross-Selling 264

Zoominfo

MAY 20, 2021

Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. You’ll get high ROI.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Optinmonster

APRIL 8, 2024

To make each landing page unique, include the product name, brand, model, and item type in your titles. Price Regardless of what you decide to charge for your products , there are a few pricing techniques you can use to help them sell better. A great way to do that is by presenting related products that you can cross-sell to them.

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

Vision Edge Marketing

APRIL 9, 2024

This shift in focus translates to tangible business value, such as increased customer loyalty, referral rates , and brand preference. You know this company because the salespeople will sell things the company doesn’t even make or offer to close a deal. Sales-centric strategies concentrate on closing deals.

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

Lead Forensics

APRIL 16, 2024

Example Tools: Brandwatch: Monitors social media conversations and analyzes sentiment to understand customer perception of your brand. Up Your Upselling and Cross-Selling Game with AI (Increased Revenue per Customer) Upselling and cross-selling can be a lucrative way to increase revenue from existing customers.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. Dig deeper: Where B2B brands win and lose on customer retention Let’s review the best retention marketing strategies for B2B. McDonald’s phrase “Fries with that?”

Tactics 124

Tactics Work Management B2B Marketing Marketing Management 124