Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Why brands should care about influencers and content creators The creator economy is not just thriving; it’s setting the pace for what’s next in marketing innovation.

Advertising Agencies 118

Advertising Agencies Brand Identity Branding Marketing & Strategy 118

Martech

OCTOBER 23, 2023

Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. Many brands may instinctively cut back on their ad budgets during a slowdown. Here’s how.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Brand Identity Branding 122

ClearVoice

DECEMBER 18, 2023

What are brand guidelines? Brand guidelines are the visual and verbal elements that shape and define your brand. When crafted well, they are the components that come together to distinguish your brand from the competition… even if your audience can’t quite put their finger on what they are. What is your company’s purpose?

Guidelines 93

Guidelines Brand Identity Branding Loyalty 93

Tomorrow People

APRIL 8, 2021

How brand recognition gives organizations the ability to communicate faster and across a broader range of topics to stay top of mind. Stronger brand recognition equates to greater meaning. This scenario is no different when we replace people with brands. A number of global brands have reached this level. seconds; 1.7

Brand Identity 156

Brand Identity Branding Ad Exchange Work Management 156

Hive9

NOVEMBER 8, 2021

When it comes to business and consumer needs, the pandemic has changed things, in some way or another—whether minimally or significantly—for every brand out there. They not only were tasked with figuring things out while being sensitive to customers’ needs, but they also needed to move swiftly while doing so.

Marketing & Strategy 244

Marketing & Strategy Marketing Strategy Planning Brand Identity 244

Walker Sands

MAY 25, 2021

Good creative is about solving unique challenges — not just catching someone’s eye. From rebrands to social media campaigns, our creative solutions are built to generate real results for B2B brands. Here’s a recap of the work recognized by the Hermes Creative Awards: Semrush Premium Twitter Microcontent.

Social Media 52

Social Media Creativity Brand Identity Branding 52

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

Marketing Insider Group

DECEMBER 8, 2021

But one thing that B2B brands can capitalize on is influence. Influence has the power to separate brand leaders from those who follow, especially when it is applied and becomes ground zero for all marketing. The result is brand relevance and search engine visibility. Brand building to familiar faces. People trust people.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”

Relevance 152

Relevance Brand Identity Branding Verticals 152

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Advertising Agencies 129

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 129

Zoominfo

SEPTEMBER 16, 2020

And it makes a lot of sense — we’re more engaged when we hear stories, because a story puts your whole brain to work. But how does this connect to B2B brand development? Your brand is more than just your logo, it’s a reputation that you have to develop and maintain constantly. Why Is B2B Brand Development Important?

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Martech

MARCH 20, 2024

Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. We worked with executive team members and product management to rewrite all that content to unveil our new look within about 14 weeks — just in time to commemorate the company’s 40th anniversary.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Brand Identity 106

Marketing Insider Group

MARCH 2, 2023

“Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin Brand Storytelling has been an integral part of human communication since the beginning of time. In marketing, storytelling involves creating a narrative around a brand in order to engage customers, evoke emotions, and inspire action.

Storytelling 222

Storytelling Brand Identity Branding Paid Search Agency 222

ClickZ

MARCH 16, 2023

Some brands believe that consumers simply aren’t loyal anyway and constantly battle for more reach, stand out, and new customers. Apple reigns as the most valuable brand of our time, achieving a valuation into the trillions by selling more to its existing user base. But the idea that there is no loyalty is a limiting one.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

Walker Sands

MAY 31, 2022

We believe B2B marketing can be bigger, better and smarter, which is why we’re proud to announce that Walker Sands has won two 2022 Hermes Creative Awards for our creative work with Adlucent and commercetools. Next, Walker Sands worked with the Adlucent team to develop optimized content. Read the full case study here.

Creativity 52

Creativity Campaigns Paid Search Agency Advertising Agencies 52

Marketing Insider Group

MARCH 24, 2021

With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy ? Brand storytelling uses narrative formats to create emotional connections with audiences. What Is Brand Storytelling? Quick Takeaways.

Storytelling 363

Storytelling Effectiveness Brand Identity Branding 363

Convince & Convert

JANUARY 4, 2024

It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. What most brands want is to reach as many people as possible right? In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.”

Trends 146

Trends Lead Scoring Lead Ranking Brand Identity 146

Stevens & Tate

DECEMBER 28, 2020

Great agencies can put creative thoughts into a campaign and make it memorable. Here are 5 creative marketing solutions that will resonate with the consumer in 2021. General Electric will start selling a branded LED lamp with Alexa built in or 1-800-Flowers has found a way to order by just asking Alexa to send flowers to an address.

Creativity 64

Creativity Advertising Agencies Paid Search Agency Ad Agencies 64

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. Granting the social team more creative freedom.

Brand Identity 110

Brand Identity Branding Communities Viral Marketing 110

B2BMarketing.net

APRIL 16, 2024

Yet, it’s precisely this gap that offers an unprecedented opportunity for collaborative intelligence, the teamwork between human and machine, to bring B2B brands closer to their customers, making them more fiercely human than ever. link] The post Can we use AI to further humanize our B2B Brands?

Brand Identity 45

Brand Identity Branding B2B Ethics 45

Convince & Convert

DECEMBER 15, 2023

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. Iconic beauty brand Glossier swears by this approach, and it has served them well. What other brands peak their interests? What else is important to them?

Rules 151

Rules Planning Brand Identity Branding 151

Content Standard

APRIL 19, 2024

Your brand message might be the culprit. With a background in marketing and branding, Tamsen has worked with major organizations such as Johnson & Johnson, Harvard Medical School, and Intel. Struggling to cut through the noise and reach your ideal audience?

Enterprise Management 89

Enterprise Management Design Work Management Brand Identity 89

ClearVoice

DECEMBER 18, 2018

However, put yourself in the client’s shoes and consider if it’s clear that you’re willing and able to create content for a brand. Brands can benefit tremendously from writers with exotic, interdisciplinary backgrounds; but you need to sell that idea to senior executives in the marketing and sales spaces. No problem!

Creativity 53

Creativity Work Management Brand Identity Branding 53

Bannerflow

NOVEMBER 8, 2018

Dynamic creative optimisation (DCO) performs when done right. And how does it work? Whether you use DCO by creating the ad versions yourself or choose to use artificial intelligence to produce them automatically using an algorithm – a creative management platform (CMP) is essential for producing the creatives needed with ease. .

Creativity 63

Creativity Work Management Marketing Budget Ad Frequency 63

Heinz Marketing

APRIL 30, 2022

Brand Enthusiasts Back Beliefs, Not Products. A brand is a community of people who share the same beliefs despite how much marketers believe they have it under their control. Thank you, Patrick Hanlon , for helping us understand the real strategy behind strong branding. We Have a Creativity Problem.

Conversion 97

Conversion Effectiveness Brand Identity Branding 97

BenchmarkONE

DECEMBER 4, 2019

Chances are, it could use a little work, which is why I’ve assembled, five creative and effective ways to keep the customers you have. . This tactic often scares brands because they think they’re going to open the door for tons of critique and negative commentary. Onboarding.

Creativity 66

Creativity Marketing & Strategy Paid Search Agency Education 66

Content Standard

MARCH 12, 2024

So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. It currently stands at close to 60%, down from 85% in 2020 when consumers looked to brands for guidance during the pandemic.

Media 97

Media Brand Identity Branding Storytelling 97

Biznology

APRIL 14, 2021

Whether you were on the wrong side of a trademark challenge, you were part of two or more organizations coming together, or you’re starting an organization from scratch, you’ll need to understand and manage brand implementation. Brand Implementation 101. The post Brand Implementation with TenTen appeared first on Biznology.

Brand Identity 104

Brand Identity Branding Advertising Agencies Consulting 104

Velocity Partners

FEBRUARY 27, 2024

I agree with Jon that most (not all) B2B tech businesses are struggling to meet the pipeline needs of the business and the main reason is that they’ve either neglected performance brand strategy altogether or just found it too hard to mesh with their performance marketing efforts. Your future pipeline comes from brand building.

Sales Management 77

Sales Management Top of Funnel Work Management Brand Identity 77

Marketri

MARCH 6, 2024

It’s not for everyone but being an entrepreneur has fulfilled my creative itch and natural craving to build something. Every minute spent configuring accounting software and making entries was time away from being the sole consultant in the business and the sole executive working on the business. They also care about quality work.

Ad Building 118

Ad Building Tips Brand Identity Branding 118

B2BMarketing.net

APRIL 16, 2024

Yet, it’s precisely this gap that offers an unprecedented opportunity for collaborative intelligence, the teamwork between human and machine, to bring B2B brands closer to their customers, making them more fiercely human than ever. The emphasis on the human is, in my view, needed more than ever. Wilson, M., & Ferreira, J.

Ethics 52

Ethics Brand Identity Branding B2B 52

Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. In 2023, brands continue to be held accountable by their customers—but the bar is higher. That’s always who Issa Rae has been.

Brand Identity 98

Brand Identity Branding Budget Programs Communities 98

Leading Results Rambings

OCTOBER 25, 2023

Elevating Your Brand's Authority with Luna Creative Marketing In the ever-changing landscape of digital marketing, one thing remains constant – the power of content marketing. Luna Creative Marketing is adept at creating content that showcases your expertise and knowledge in a compelling manner.

Brand Identity 52

Brand Identity Branding Content High Quality Lead 52

Contently

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. Now comes the big question: Should B2B brands use TikTok? It depends.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Brand Identity 118

Brand Identity Branding Advertising Agencies B2B Thought Leadership 118

ClickZ

AUGUST 30, 2021

30-second summary: Breaking the status quo while intriguing and interesting, takes some serious marketing chops if you’re a challenger brand. Senior marketers from challenger brands Yazzo and Vital Farms outline three trends that will pack a punch for your 2022 digital strategy. Media effectiveness.

Trends 124

Trends Marketing Budget Brand Identity Branding 124