Your Brand Is Your Culture – How That Impacts Content Marketing

Marketing Insider Group

Company culture and brand are now merging and some experts already consider them to be synonymous. The post Your Brand Is Your Culture – How That Impacts Content Marketing appeared first on Marketing Insider Group. Content Marketing

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How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity

However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Converting your employees into company brand ambassadors. Ensure that your company’s LinkedIn profile is optimized and on-brand.

Best Brand Monitoring Tools – At Any Price

Webbiquity

Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions. Free Brand Monitoring Tools. Social Media Brand Monitoring Tools.

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Content Marketing Inspiration from Direct-to-Consumer Brands

Marketing Insider Group

Enter the direct-to-consumer (D2C) brand. With their ability to cut out the middleman and sell their products and services to the end customer, these brands have transformed not only the industries they’re in, but marketing as well. Content Marketing

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Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. The engine underneath is training, governance and a modern content and communications organization.

Enterprise Content Marketing: Coordinating Content Across Multiple Departments, Brands

DivvyHQ

In terms of content marketing, this is particularly true. The process of consistently publishing knock-out content that hits all your defined KPIs and brings in real results for your organization is a challenging one. Why Coordination is Key to Enterprise Content Marketing Success.

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7 Ways to Reboot Your Brand’s Content Marketing Strategy

Marketing Insider Group

Content is a great way for a brand to demonstrate their relevance, personality, and value. Your content marketing strategy will often need some tweaking, or all out revamping, to remain effective. Here are seven ways to reboot your brand’s content marketing strategy.

Brand Storytelling, Defined

Marketing Insider Group

Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. Marketing Strategy Content Marketing Storytelling

On the limited value of branded content

Biznology

Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. None of them could understand why we were promoting the practice of content marketing when it is so fraught with failure.

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6 Tips To Differentiate Your Brand Using Content Marketing

Marketing Insider Group

Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well. Content Marketing

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. And the best part is, it can apply to content for all stages of your funnel!

How to Improve Your Content Marketing with Digital Branding

ScribbleLive

Content marketing has become one of the most prominent techniques used by brands to attract, educate, and convert an audience. While content marketing is a powerful and proven technique alone, you can combine content marketing and digital branding to achieve greater results. How are Content Marketing and Digital Branding Complementary? Content marketing and digital branding are complementary because each technique enhances the aims of the other.

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Five Brand Building Tips for B2B Businesses

Webbiquity

Building a great brand is the holy grail of marketing. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. It enables them to trust your brand and do business with you.

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6 Tips to Differentiate Your Brand Using Content Marketing

Marketing Insider Group

Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well. Content Marketing

How to Develop a Brand Voice You Can Live With

Act-On

If you read a piece of your company’s content out loud at a conference – with no introduction, and no attribution ‒ would the audience recognize it as yours? That’s the ultimate test of a brand “voice.”. It’s particularly important in content marketing.

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns. How to utilize branded journalism to stand out from the clutter.

How to Optimize Content Marketing for an Ecommerce Retail Brand

Marketing Insider Group

When you think of businesses that could benefit the most from long-form content marketing, retail ecommerce brands aren’t generally the first that come to mind. Longer content posts have nine-times higher […]. Content Marketing eCommerce Retail

Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? Promote Your Content Among Key Influencers. Content.

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7 Ways to Reboot Your Brand’s Content Marketing Strategy

Marketing Insider Group

Content is a great way for a brand to demonstrate their relevance, personality, and value. Your content marketing strategy will often need some tweaking, or all out revamping, to remain effective. Here are seven ways to reboot your brand’s content marketing strategy.

Brand 186

The 32 Top Consumer Content Marketing Brands

Marketing Insider Group

93% – that’s how many organizations said they rely on content marketing for brand building and demand generation this year according to the Content Marketing Institute. Which content marketing brands have rocked the boat and set the example? Content Marketing

Brand 267

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. How to stand out from the crowd when EVERYONE is doing content marketing. How to embrace new channels for brand and audience building.

Move From Branded Content To A Content Brand

Marketing Insider Group

Our most recent Future of Marketing interview explained Nick Kellet’s suggestion that we focus more on our Customer’s Brand than on our own. What do you see happening in Content Marketing today? Hell, even your e-mail database is a content subscription opportunity.

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Branded Content, Native Ads, or Content Marketing?

Content Marketing Institute

Understanding the differences among content marketing, branded content, and native advertising can help you make a better business case for each and optimize your chance for success. Continue reading → The post Branded Content, Native Ads, or Content Marketing?

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3 Proven Ways to Boost Share Numbers on Branded Content

Marketing Insider Group

When customers are introduced to a brand or product because a peer shared their content, they are five times more likely to convert into a customer themselves, and 56% of consumers say that seeing a branded post from a friend impacts their decision to purchase. Content Marketin

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How To Create A Content Brand

Marketing Insider Group

Thanks to the explosion and the proven value of content marketing, it seems like every brand these days has its own publishing house and an elaborate content marketing strategy to boot. Barneys: Provide exclusive content. Content Marketing

Brand 247

How B2B Marketing is Changing in 2018

increasing brand awareness—hardly surprising, as these two objectives lead in studies year-after- year. But following closely behind is the desire to improve content marketing efforts. Because content. Content-related challenges. and brand awareness.

16 Branding Trends to Increase Awareness in 2019

Single Grain

Every day your customers are bombarded with brands. With the Internet in virtually everyone's pockets, it's easier than ever before to reach customers and raise awareness for your business brand, but this poses a problem for you: how can you get your brand to stand out in the crowd?

Trends 101

How Important Is Brand Storytelling?

Unbound B2B

As Ian Rowden , chief marketing officer of virgin group puts it “the best brands are built on great stories.”. In the article, we will explore the power of brand storytelling. Brand story telling is important for the following reasons: Stories Make People Stop And Pay Attention.

How Content Drives Brand-Trust

inPowered

According to the Content Marketing Institute, on average, it takes six to eight online content touches from a brand for a consumer to become a customer. Each time a consumer is exposed to a brand’s content (owned, earned or paid) that person becomes more familiar with the brand. Of course, this is assuming the content is good/helpful. That’s precisely why we do content marketing today and why many companies started to do it last decade.

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Has Content Marketing Made Branding Obsolete?

The Point

Confession: as a died-in-the-wool direct marketer, I am a branding cynic. My general attitude towards branding is summed up in the old maxim: “Branding is what your agency calls your campaign when they can’t measure it.”. Now that’s not to say that a brand isn’t real, for some.

Brand 221

What Brands Wish Content Writers Knew

nDash

It doesn’t, however, work for content writers. Anything that doesn’t further the brand’s goals just takes up space. And brands aren’t going to pay you to fill up their blog with a whole lot of nothing. What brands wish content writers knew.

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Branded content just another shade of fake news?

Biznology

Better still blogging by brands? A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. Remember blogging for business?

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Why You Need to Share Your Brand’s Story

Marketing Insider Group

The post Why You Need to Share Your Brand’s Story appeared first on Marketing Insider Group. Content MarketingImagine that you’re on a first date. Okay, we know it can be a little nerve-wracking, but stay with us.

Brand 248

How to Find Your Brand’s Story

Contently

Charlie Jones, president and founder of Brand Intersection Group, has spent his career combating a widespread, fundamental misunderstanding of brand stories. “People will say, ‘we need branding work,’ and then they begin the conversation talking about color schemes.

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How to Create a Content Marketing Strategy with Brand Personality

Marketing Insider Group

What makes a brand’s content distinctive? If you take a look at some of the organizations with the most successful content marketing strategies, from startups to global businesses, the best of the best are the ones that properly reflect the unique personality of their brand. Sephora’s use of user-generated content – their Beauty Insider Community is impressive […]. Content Marketing

The 2018 Branded Twitter Awards

Contently

A hub for media professionals, meme creators, and brands with all kinds of clever, irreverent, informational, and poignant personas. In case you missed any, we decided to round them up, superlative-style, in this year’s Branded Tweet Awards. Ah, Twitter.

What If Brands Stopped Thinking “Content” & Started Thinking Something Else?

Marketing Insider Group

Ah, “content.” Just saying “content” brings to mind a hollow shell, a container. The post What If Brands Stopped Thinking “Content” & Started Thinking Something Else? Content MarketingThe Tupperware of the internet.