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Top B2B conferences for 2022

Biznology

February 8, all virtual, SMART conference. Free registration offers a neat pre-conference swag bag mailed to US attendees. This is the Sirius Decisions conference of yore, now incorporated into the Forrester brand. Forrester also operates related conferences on CX, data, tech and innovation. Mostly B2B.

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8 Conference Session Ideas for Virtual & Hybrid Events

Marketing Insider Group

One of the main tasks of virtual and hybrid event planning is creating conference sessions that will effectively captivate and engage attendees. You can achieve this by mounting a video wall showing the facial expression of virtual attendees during conference sessions. Solution Breakout Rooms.

Insiders

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Q&A with Alicia Arnold: The MarTech Conference

Martech

One central theme of the MarTech Conference (coming up Tuesday and Wednesday next week) is how to use the amazing array of tools now available, from AI to data analytics, to actually enhance customer experience. An item to keep in mind is that if a brand is using owned channels for social listening, the results can be skewed.

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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service-oriented. MacInnis, professors and branding, brand benefits, and positioning experts, are about to change that. About the Author Allen Weiss, Ph.D.,

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Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote

Martech

How do we as marketers meet those expectations and set our brands apart?” ” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. Including your customers in this process can also get them enthusiastic about the brand and closer to purchase.

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Marketing AI blueprint unveiled at The MarTech Conference

Martech

Goodin unveiled the marketing AI blueprint in a keynote that kicked off Day 2 of The MarTech Conference. Organizations then build brand-specific guardrails layered on top of the AI data models to make sure that the content and experiences made from these models conform to brand guidelines, tone and company policies. Get MarTech!

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6 Reasons Why You Should Attend a Conference

Stevens & Tate

There are hundreds of manufacturing conferences that are held every year around the country. As the owner of a manufacturing business, it would do you a lot of good to attend just one of these conferences. There’s a chance that you may not have gone because you simply weren’t aware that these conferences were being held.