Brands as Broadcasters: The Future of Content Production
Content Science Review
SEPTEMBER 30, 2022
Video production expert Nick Francis weighs in on the trends shaping the future of multimedia content, including brands as broadcasters.
broadcast Branding Related Topics 
How to Enhance Your Media Placements with Brandpoint’s New Broadcast Coverage
Brandpoint
FEBRUARY 21, 2023
As a team of marketers and PR professionals who have been in the industry for decades, we understand the need to grow, improve, innovate and enhance our services to match the needs of brands and their audience. What does the updated broadcast distribution network mean for PR professionals? How’s that for coverage?
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#48 Broadcast Attribution with Brent Lightfoot from iHeart Media
LeadsRX
FEBRUARY 24, 2022
Learn from Brent Lightfoot, Vice President Research at iHeartMedia, as he discusses exactly how broadcast attribution is working in today’s landscape. ” Applying measurement tools, such as attribution, across all channels (including measuring lift from broadcast channels), and why it is so important.
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How to Get More From Your Livestream After the Broadcast
Content Marketing Institute
APRIL 8, 2020
The valuable asset can be converted multiple ways to get your content in front of more people and deliver even better results for your brand. Continue reading → The post How to Get More From Your Livestream After the Broadcast appeared first on Content Marketing Institute. Here’s how to do it.
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5 Reasons Brands Should Adopt a Content Marketing Webinar Strategy
Scoop.it
APRIL 11, 2024
These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy.
LeadsRx Gives Advertisers Analytics Tools to Finally Measure National Television Commercials, Including Live, Broadcast, and Dual-Feed Cable Programming
LeadsRX
NOVEMBER 9, 2021
November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. on broadcast networks (such as the big three of ABC, CBS, and NBC), or on cable networks.
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How to Get More From Your Livestream After the Broadcast
Content Marketing Institute
JANUARY 15, 2019
Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Save video for replay.
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12 Facebook video metrics brands need to benchmark right now
Sprout Social
APRIL 5, 2022
In this post we’ll give you a breakdown of the most important metrics you should measure for your brand. For example, a view count of 1,000 may be low for a brand with 10,000 followers. But it’s a good number for a brand with 2,000 followers. So what are the video metrics you need to track on Facebook? Page growth.
Effective Marketing Strategies: The Ultimate Guide To Building Brand Authority
Stevens & Tate
APRIL 15, 2023
Establishing brand authority is invaluable when promoting your company, especially in the early stages. But when a customer trusts your brand, they become more receptive. Building brand authority requires resources, commitment, and planning. Therefore, a website creates the first impression of your brand.
How smart brands score big in Super Bowl ads
SmartBrief - Marketing
FEBRUARY 6, 2024
Ad inventory for Super Bowl LVIII has been virtually sold out since early November, according to CBS – the network broadcasting the Big Game matchup between the Kansas City Chiefs and San Francisco 49ers. That’s a hefty investment for brands. The brand followed up with new spots on social media that engaged and expanded audiences.
The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton
The Forward Observer
MARCH 29, 2024
Exploring how to build your personal brand in synergy with your business and integrate social selling with other sales and marketing channels, it is supported by online interactive tools and templates to be used to create and execute your own social selling strategy.
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TouchDDown! Dunkin’ Donuts Introduces First Vine Ad On A Professional Broadcast
Convince & Convert
SEPTEMBER 12, 2013
Earlier this week, Dunkin’ Donuts debuted the first ad on a professional broadcast created with Vine on ESPN’s Monday Night Countdown. Dunkin’ Donuts Introduces First Vine Ad On A Professional Broadcast is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Are you ready for some football?
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How brands are using CTV and OTT for the 2022 FIFA World Cup
Martech
NOVEMBER 22, 2022
The 2022 FIFA World Cup is now underway in Qatar, and brands are lined up to reach the 5 billion fans globally who are expected to watch the tournament, which runs through December 18. Here’s how brands are approaching this year’s FIFA World Cup. Dig deeper: Brands are betting heavily on CTV. Sticking to the brand message.
The Facebook Live Broadcast That Will Ruin Your Childhood
Contently
APRIL 25, 2016
News outlets have used the tool to broadcast breaking news (RIP Prince), celebs have used it to connect with fans, and BuzzFeed got 800,000 people to watch someone blow up a watermelon with rubber bands. ” After all, it’s encouraging to see brands experimenting with off-the-cuff content on emerging platforms.
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The 10-Second Customer Journey: Evolving Brand Storytelling for the Digital Age
Content Standard
SEPTEMBER 21, 2023
What implications do these habits have for how marketers think about the brand storytelling? In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the AMA introduces the concept of the 10-second customer journey and its impact on brand storytelling in the digital age.
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What Is Twitch? How Do Brands Use It?
Hubspot
MARCH 30, 2020
Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. The streaming platform gave me a larger community to connect with because of the chat section in each broadcast, where users can comment on the content they're seeing. 6 Ways Brands Use Twitch. Tactic: Brand Awareness.
Mobile will Take Social Beyond Broadcasting
Convince & Convert
FEBRUARY 21, 2014
Susan Beebe , Manager of Social Media and Online Communities at Tyson Foods , joins the Social Pros Podcast this week to discuss philanthropy in social media, how mobile is helpful for both brands and customers, and how she got started in social media from a uniquely legal and IT background. Please Support Our Sponsors.
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How Brands Like Google, Twitch, and Sephora Built Brand Communities — and How You Can, Too
Hubspot
AUGUST 4, 2020
These organizations invest in effective community principles, and they're rewarded with breakthrough innovation, critical feedback, brand loyalty, and employee retention. Twitch attracts over 2 million people per month to watch and livestream digital video broadcasts. But these rewards don't appear magically.
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How Brands Like Google, Twitch, and Sephora Built Brand Communities — and How You Can, Too
Hubspot
AUGUST 4, 2020
These organizations invest in effective community principles, and they're rewarded with breakthrough innovation, critical feedback, brand loyalty, and employee retention. Twitch attracts over 2 million people per month to watch and livestream digital video broadcasts. But these rewards don't appear magically.
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3 Ways B2B Brands Can Be More Human
Oktopost
MAY 4, 2020
The world is a very connected place and B2B brands have long been expected to intertwine more humanity into their marketing efforts. But in today’s environment, how can B2B brands be more human when interactions have gone digital? Humanizing relationships between people and B2B brands should be intuitive. Make it Relevant.
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3 Ways to Secure Your CRM and Avoid Security Risks
Zoominfo
MARCH 5, 2021
One security breach can cause irreparable damage to your brand image. Disable your router’s SSID broadcast. Prevent unwanted visitors from finding you by turning off this broadcast. Hackers can steal personal information about your employees, customers, and vendors.
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What the Internet’s Best ‘About Us’ Pages Can Teach Brands
Contently
JULY 6, 2017
One of my earliest assignments was for Nabisco, which became one of the first brands to launch a corporate web site. The internet has come a long way since then, but websites are still essential homes for brands. That’s a missed content opportunity for too many brands. Wide Broadcast.
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Livestreaming for Marketing: Is It the Right Tactic for Your Brand?
Content Standard
MARCH 14, 2019
We’ve been hearing a lot about the potential of livestreaming for marketing for years now, and while some brands have stuck their necks out, many are holding back. But a live video strategy won’t be right for every brand. Well, you shouldn’t, unless it makes sense for your brand. So how do you test the waters?
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What is Employer Branding—and How to Manage it for B2B Companies
Oktopost
FEBRUARY 28, 2022
If you want to attract the top talent, you need to give them reasons to consider your work environment over their alternatives and nail your employer branding. Given the benefits of employer branding, it’s no surprise that a strong employer brand is associated with as much as 50% in savings on hiring costs. Table of Contents.
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What’s the best way for brands to use Instagram video?
Sprout Social
SEPTEMBER 2, 2020
That’s exactly why brands are integrating video into their content strategies and racking up huge viewership in the process. Consider below why Instagram’s video platform is so brand-friendly. Instagram’s video formats are fair game for any brand. What makes Instagram video marketing so compelling?
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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists
The Point
DECEMBER 5, 2023
The risk in using house lists may be lower, since (in theory) these contacts have some relationship with your brand and are less likely to prompt spam complaints. In the context of a purchased list, you could choose to split the list into multiple, smaller broadcasts. But much of the following applies to those lists also.
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What brands need to know before celebrating Black History Month 2021
Sprout Social
JANUARY 27, 2021
Every February, brands suddenly find they have something to say (or sell) on social media regarding Black History Month. But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. Shelby?????
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10 Ways Teamlancing Has Changed Branded Video
ClearVoice
AUGUST 27, 2020
10 ways teamlancing has reshaped branded video. Brands rely more on influencers/independent content creators to develop and produce. With an ongoing need to push out new content without convening large teams or going out in public, brands are turning to independent creatives more and more. What will make them feel safe and sane?
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Tapping into the Ever-Evolving Human Brand with Controversy
Adobe Experience Cloud Blog
OCTOBER 31, 2018
Meanwhile, their heated opinions and social activity on the matter earned Nike more brand exposure than they ever could have hoped for and those that were calling the move “brand suicide” are rapidly pulling down their YouTube videos. 20 years ago, brands and consumers had a very different relationship than they do today.
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The Future of B2B eCommerce Marketing Trends
Webbiquity
FEBRUARY 28, 2023
By delivering a more tailored purchasing experience to clients, companies can improve customer engagement, build brand loyalty, and drive repeat business. As digital channels continue to evolve, video content is emerging as a powerful medium for B2B brands looking to stand out in the crowded eCommerce landscape.
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What Content Marketers Can Learn from the Greatest Television Steal of All Time
Contently
MARCH 22, 2021
Last Thursday, the NFL announced a $113 billion TV deal with its broadcast partners—an insane haul that cemented the NFL as the most coveted entertainment property on earth. They were unproven, talented, and almost certainly benefited from growing up in broadcasting families. Our story starts in 1993.
The Power of Investing in Employee Personal Brands
EveryoneSocial
DECEMBER 8, 2020
Branding used to be just for businesses — a key part of a company’s strategy for building awareness and gaining increased market share. . More than an eye-catching logo or clever ad copy, a company’s brand also has the potential to show off its values, stand out from the competition, and create human connections with customers.
Branded content just another shade of fake news?
Biznology
JANUARY 27, 2017
Better still blogging by brands? A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. And some of “branded content” may take liberties with the facts. Is it fake news?
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Did Taylor Swift make Super Bowl 2024 the largest game day to date?
illumin
FEBRUARY 12, 2024
Swift is typically onscreen for less than 25 seconds over the course of broadcasts that run longer than three hours, with her name rarely being mentioned.” million to the Kansas City Chiefs brand and the NFL. On average, Taylor Swift has received less than 30 seconds of air time per game that she’s attended.
Mercari Registers Increase in Brand Equity from Big Game Ad
Rain: The Growth Agency
FEBRUARY 17, 2021
Mercari, the popular online marketplace, registered measurable growth in brand equity after the Big Game on February 7, 2021. According to The Harris Poll’s website , the 2021 Brand Bowl Index “reveals the impact Super Bowl LV’s commercials (or the lack thereof) had on brand equity for both emerging and established brands.”.
Twitch marketing: What it is and how brands can do it right
Sprout Social
SEPTEMBER 3, 2020
And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. Food for thought: according to the most recent Sprout Social Index , live video was cited as a priority for a whopping 56% of brands. How exactly are brands using Twitch? Why does Twitch matter for marketers?
Nielsen’s national TV ratings gets accreditation back after 19-month suspension
Martech
APRIL 18, 2023
For nearly all of the broadcast era, Nielsen had what was essentially a monopoly on measuring ratings. Improving the quality of those numbers means brands are less likely to be paying for audience they aren’t getting. Since 2011 major network broadcast ratings have dropped more than 80% , according to SpoilerTV. Bad timing.
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YouTube Marketing: Creating Your Brand
Brightedge
DECEMBER 21, 2020
Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube marketing has allowed many businesses to establish their brand. Many companies and brands are using YouTube as a way to promote themselves. Build your YouTube brand.
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Is martech the solution to the Hollywood writers’ and actors’ strike?
Martech
AUGUST 31, 2023
Chris Kelly, CEO of Upwave, an analytics platform for brand advertising, thinks it’s possible. He believes better ad measurement for advertising-based video-on-demand (AVODs) and subscription video-on-demand (SVODs) would get brands to spend more on them. To do that, you need more brands to come to CTV and streaming apps.
Will Women’s World Cup bring the prize audience marketers want?
Martech
JULY 24, 2023
The soccer organization expects to earn $807 billion this year from ticket sales, television broadcasting, marketing, hospitality and licensing rights. All this explains why FIFA, which expected to get $300 million for the tournament’s broadcast rights, “will settle for closer to $200 million,” according to The Wall Street Journal.
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3 Content Strategy Lessons From Iconic Brands
Adobe Experience Cloud Blog
JUNE 8, 2018
He used a good deal of the personal fortune he made selling clothes to found the non-profit Sy Syms Foundation, which has given away more than $30,000,000 toward education, as well as being a major supporter Public Broadcasting and National Public Radio (NPR). That simple.
[Bitecast 28] Bryan Chaney — Behind the Curtain of Employer Brand
EveryoneSocial
FEBRUARY 6, 2020
What is working across the industry when it comes to employer brand and talent acquisition? Bryan Chaney is back for another Bitecast, this time to share his thoughts on what is currently working best for employer brand strategies, talent attraction, and leveraging social media to best activate employee experience.
Employer Branding Inspiration: 5 Companies That Are Killing Their HR Game
Brandpoint
SEPTEMBER 9, 2019
However, having a well-thought-out, engaging and genuine employer branding presence will make the difference. In this post, we’ve found five different companies using creative and effective marketing methods in their employer branding strategies. But first, let’s clear up some of the terminology: What is Employer Branding?
How Smart Brands are DemoCasting in Social Media
Convince & Convert
SEPTEMBER 29, 2015
But, given the comparative cost effectiveness of digital (versus broadcast and other mass initiatives), they can create engaging content in social for these audiences that will be customers eventually, while also providing content for current customers.
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