Zoominfo

OCTOBER 28, 2020

You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? Why circle back and polish up a brand new intent engine? Problem #3: Troubleshooting topic expansion: ZoomInfo is unique in that its core customer base features any prospect with a need for B2B intelligence.

Zoominfo 100

Zoominfo Intent Data Buyer Intent Intent 100

Zoominfo

JUNE 8, 2021

ZoomInfo and Insent combine to deliver intelligent chat experiences enriched by deep company and professional insights We are at the dawn of a new era in B2B sales and marketing. Coming Soon: From the moment someone starts a conversation on your website ZoomInfo Chat will help you to have conversations with context.

Zoominfo 100

Zoominfo Top of Funnel Ideal Customer Profiles Sales Qualified Leads 100

Zoominfo

AUGUST 26, 2020

At ZoomInfo, we care about the sales numbers, but we know to get there we must: Always. The ZoomInfo Search function helps you discover companies and contacts fit to purchase from your organization. ZoomInfo offers solutions that integrate with CRMs, sales engagement platforms , and other popular sales tools. But things change.

Cold Calling 130

Cold Calling Zoominfo Work Management Effectiveness 130

Zoominfo

OCTOBER 5, 2021

Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. What Is Brand Storytelling? Keep reading!

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Zoominfo

JUNE 6, 2022

And just as building strong brand recognition is a foundational part of marketing, establishing your reputation as a great employer is increasingly important for digital recruiting. To get there, leaders need to master the three pillars of employer branding. Human resources departments typically lead the way on employer branding.

Process 130

Process Brand Identity Branding Zoominfo 130

DealSignal

DECEMBER 1, 2022

Table of Contents Precision Targeting: Unleashing Data Accuracy Precision Targeting 101 Data – The Foundation of Precision Targeting The High Cost of Mistargeting Precise Data with DealSignal: the #1 Zoominfo Competitor Conclusion Learn more about Data Accuracy. Precision Targeting: Unleashing Data Accuracy. Data Accuracy.

Zoominfo 52

Zoominfo B2B Sales Word of Mouth Customer Satisfaction 52

Zoominfo

DECEMBER 18, 2019

The proliferation of social media has made it easier than ever to check the pulse of your customers and create a community centered around your brand. But just what should a brand-centered community look like, and why does that matter? In fact, a memorable color palette increases brand recognition by up to 80% ( source ).

Brand Identity 223

Brand Identity Branding Business Zoominfo 223

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level. Enter, brand activation. .

Activities 246

Activities Brand Identity Branding Sample 246

Zoominfo

SEPTEMBER 26, 2018

As a result, the strategies recruiters use for candidate sourcing now mirror the tactics marketers use to attract customers—the main overlap being branding. If you’re new to employer branding, today’s blog post is for you. What is an employer brand? An employer brand refers to a company’s identity and reputation as an employer.

Ad Building 250

Ad Building Brand Identity Branding Zoominfo 250

Zoominfo

JUNE 6, 2022

A focus on branding. Optimizing your employer brand can have a direct effect on your ability to attract and retain top talent. What is an Employer Brand? An employer brand refers to a company’s identity and reputation as an employer. Why is it Important to Have an Employer Branding Strategy? Here’s how.

Ad Building 130

Ad Building Brand Identity Branding Multi-Channel 130

Zoominfo

NOVEMBER 25, 2020

ZoomInfo conducted an analysis of 60 million professionals in its database and found that approximately 2,250 roles with the word “diversity” or “inclusivity” in the title existed in 2019, compared to only 876 in 2014. . We don't have all of the answers at ZoomInfo, but we listen to our employees. B2B Growth. B2B Growth.

Zoominfo 246

Zoominfo B2B Thought Leadership Thought Leadership Training 246

Zoominfo

APRIL 30, 2021

.” — Danny Daly, manager, marketing events at ZoomInfo. Here’s what the data says: According to a recent ZoomInfo survey of approximately 600 sales and marketing professionals, 54% of respondents said their organization hosted virtual events, while 40% stopped hosting events completely after the pandemic began in 2020.

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Zoominfo

AUGUST 15, 2018

Brand awareness is a critical, but often neglected component of B2B company growth. In fact, strong brand awareness is often linked to increased financial performance, higher sales volume, higher quality employees, valuable partnership opportunities and more. Be a brand role model. Reward employees who act as brand ambassadors.

Brand Identity 157

Brand Identity Branding Zoominfo B2B 157

Zoominfo

JULY 27, 2023

Take this opportunity to test consistent messaging and branding across channels, such as email campaigns, sales talk tracks, search ads, and social media content. As company org charts change or you decide to test out new avenues of personalization, data will be relevant every step of the way.

Account Based Marketing 246

Account Based Marketing ABM Marketing Analytics Tools Automation 246

Zoominfo

JULY 26, 2022

That’s the value of ZoomInfo’s Enterprise API technology. ZoomInfo APIs automatically move our B2B data and intelligence directly into the systems and tools that our customers use every day — like a CRM, marketing automation platform, and sales engagement system. ZoomInfo APIs also enhance the overall data quality.

API 130

API Enterprise Management Top of Funnel Zoominfo 130

Zoominfo

OCTOBER 5, 2021

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level. Enter, brand activation.

Activities 130

Activities Brand Identity Branding Sample 130

Zoominfo

SEPTEMBER 10, 2020

ZoomInfo data shows a rising amount of companies over the past decade have manager and executive job titles with the word “loyalty” in them. Source: ZoomInfo. By linking those steps together, “customers feel like a part of our company.” — Henry Schuck, CEO, ZoomInfo. Source: ZoomInfo.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Zoominfo

MARCH 28, 2018

The strongest brands have one thing in common– a loyal base of trusting customers. Jim Stengel, former global marketing officer of Procter & Gamble puts it best, “We’re seeing more of an emphasis on brands building emotional relationships with consumers because it’s powerful and it works. Be transparent. Own up to mistakes.

Brand Identity 178

Brand Identity Branding Zoominfo Transparency 178

Zoominfo

JANUARY 15, 2021

Good content is a way to build trust between your brand and your ideal customers. Your content should present your brand as a thought leader. link] — ZoomInfo (@ZoomInfo) January 12, 2021. Does your team have the process down? [link] — ZoomInfo (@ZoomInfo) January 12, 2021.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Zoominfo

JANUARY 11, 2021

Take for example ZoomInfo customer Vectra , a technology company applying artificial intelligence in the fight against cyber attackers. By identifying this pain point, ZoomInfo was able to provide them with accurate prospecting data as well as a powerful suite of search and target tools. How To Identify Customer Pain Points.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Zoominfo

OCTOBER 18, 2022

By making everything available to everyone, the argument goes, marketers are creating mindshare in their audience, and foster brand equity and goodwill by not restricting access to content. Is this a brand-new thing you’re creating with this product?” ZoomInfo MarketingOS Finally, ABM with data you can trust.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Zoominfo

JULY 25, 2023

Establish Brand Awareness A foundational component of B2B lead generation goes back to one simple idea: getting your brand in front of the right people so potential leads who are interested in your offerings will make contact, and you can begin to nurture them. Tools Findability is key to content marketing success.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

JULY 6, 2020

At ZoomInfo, the story was no different. We took our favorite ZoomInfo events and made them virtual. ZoomInfo Going Public During The Pandemic. Your brand is exposed to the world with a new solution launch, and without a solid strategy it won’t sell. You’d be hard-pressed to find someone who didn’t have ….

Zoominfo 264

Zoominfo Marketing Analytics Tools Top of Funnel Advertising Funnels 264

Zoominfo

JUNE 8, 2021

ZoomInfo and Insent combine to deliver intelligent chat experiences enriched by deep company and professional insights. Coming Soon: From the moment someone starts a conversation on your website ZoomInfo Chat will help you to have conversations with context. We are at the dawn of a new era in B2B sales and marketing.

Zoominfo 58

Zoominfo Top of Funnel Ideal Customer Profiles Sales Qualified Leads 58

Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. Why Is B2B Brand Development Important? Consistency Is Key.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Zoominfo

JANUARY 11, 2021

Take for example ZoomInfo customer Vectra , a technology company applying artificial intelligence in the fight against cyber attackers. By identifying this pain point, ZoomInfo was able to provide them with accurate prospecting data as well as a powerful suite of search and target tools. How To Identify Customer Pain Points.

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Zoominfo

OCTOBER 28, 2020

Slack creates branded sneakers with footwear company Cole Haan. Pet insurance provider Petplan partners with The Dodo, a media brand that focuses on animals, to offer coverage via a new app. Through September, companies have released more new products in 2020 than in either 2019 or 2018, according to research by ZoomInfo.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

Zoominfo

MAY 8, 2018

But branding is a fluid, subjective concept that we don’t always take the time to quantify—a must in today’s competitive business landscape. Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. What is a data-driven branding strategy?

Data Hygiene 183

Data Hygiene Contacts Brand Identity Branding 183

Zoominfo

AUGUST 2, 2021

At ZoomInfo, our sales development reps (SDRs) respond to inbound leads within 90 seconds. This includes equipping your teams with extensive product and website knowledge, making sure their informal dialog aligns with your brand voice, and teaching them how to prioritize prospects on your site in real time.

Marketing Automation Services 246

Marketing Automation Services Sales Qualified Leads Marketing Websites Lead Scoring 246

Zoominfo

MARCH 15, 2022

As the head of enterprise product and sales at ZoomInfo, I had the opportunity to speak with JP Valentine on The Alldus Podcast: AI in Action. The exciting future of ZoomInfo is an ecosystem of solutions built for today’s modern revenue operations teams. To be successful, those teams need good data.

Marketing AI 130

Marketing AI Enterprise Management B2B Sales De-duplication 130

Zoominfo

MARCH 21, 2022

Candidate experience is probably the number one factor in determining whether someone accepts or declines a role,” says Ryan Beaudry, a talent acquisition manager at ZoomInfo. Using automated texting triggered at various points of the recruiting process can be a great way to distinguish your employer brand. The other factor is speed.”

Automation 130

Automation Zoominfo Multi-Channel Digital Marketing Funnels 130

Zoominfo

FEBRUARY 1, 2021

link] — ZoomInfo (@ZoomInfo) January 28, 2021. Grow Your Brand Reputation: If your sales team sounds professional — from getting the target CEO’s name right to knowing about the company’s recent SaaS purchase — your brand credibility goes up. Reap the Benefits of Powerful Prospecting Insights.

Cold Calling 246

Cold Calling Zoominfo Marketing & Strategy Ideal Customer Profiles 246

Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. On average, orders almost doubled.

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Zoominfo

SEPTEMBER 23, 2020

Is ZoomInfo an integral part of your GTM strategy? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019. Take Atlatl Software, a ZoomInfo customer that was trying to capture customers in an unestablished market. We want to hear your story. Comment below and we'll be in touch! to nearly 10%.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Martech

JANUARY 29, 2024

Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. I stress this because these people are the ones who show consistent interest and interact with your brand in any capacity. Contradiction?

Lead Ranking 118

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 118

Zoominfo

SEPTEMBER 30, 2020

With ZoomInfo's new Mobile App, you have fresh, updated information on your key opportunities in your back pocket. link] pic.twitter.com/2zU4Npo3ld — ZoomInfo (@ZoomInfo) January 23, 2020. For example, what do you top performing customers all have in common? Imagine being able to prospect whenever, wherever.

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264