Marketing Insider Group

MARCH 11, 2024

Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness. Whether it’s boosting brand awareness, engaging your audience, or driving sales, each video you create should have a clear goal in mind. Increase brand awareness?

Fulfillment 243

Fulfillment Video Marketing Content CTR 243

Marketing Insider Group

DECEMBER 18, 2023

With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Why Sponsored Updates?

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

Marketing Insider Group

JULY 27, 2021

Advancing computer technology in the 1980s accelerated AR and VR tech developments and by the 90s people could buy VR headsets to use at home or watch sports games on networks using AR to enhance viewing. Content marketers can use AR and VR to jump from simply telling a brand story to putting customers right in the middle of it.

Terms and Conditions 362

Terms and Conditions Content Marketing Management Interactive Marketing 362

Content Standard

DECEMBER 23, 2014

Consumers are devouring branded video, and the trend shows no sign of stopping. Branded video views hit 2.9 Moreover, brands claim that online video marketing is effective. Electronic brands are fueling the increase in video viewership. million YouTube views. Smart video storytelling earns eyeballs.

Video Marketing 40

Video Marketing Brand Identity Branding Buzz 40

Marketing Insider Group

APRIL 10, 2024

Brands are competing against one another to reach the same audience pool. This is a big ask, especially with more and more brands entering the marketplace every year. This is a big ask, especially with more and more brands entering the marketplace every year. Are you looking to establish brand authority? The result?

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Marketing Insider Group

MARCH 6, 2023

With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out. 4 Reasons To Start Creating Video Content In 2023, there’s no question that sharing video content is the most powerful way for brands to engage their audiences.

Video Marketing 301

Video Marketing Content Marketing Content Paid Search Agency 301

Content Standard

MAY 18, 2015

Drones, hyped for their delivery potential for brands like Amazon, are also making waves when it comes to video marketing. It’s a one-of-a-kind, behind-the-scenes look meant to get the brand’s fans salivating. So why are brands going gaga over drones? “What we’ve created. Americans are up to spending 5.5

Video Marketing 40

Video Marketing Brand Identity Branding Paid Search Agency 40

Convince & Convert

JANUARY 4, 2024

It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. What most brands want is to reach as many people as possible right? In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.”

Trends 144

Trends Lead Scoring Lead Ranking Brand Identity 144

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons.

Research 143

Research Loyalty Case Studies Communities 143

Contently

MARCH 23, 2023

Why Engagement Content Metrics Matter The shift towards engagement as the best metric for measuring consumer sentiment and brand effectiveness can be attributed to several factors. Engagement content metrics measure brand sentiment and affinity, identify what resonates, and begin an authentic relationship-building process.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

illumin

APRIL 11, 2024

As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. More specifically, the brand took TikToks from a few content creators showing off the drinkware products and authentically recreated the video posts as Social CTV ads.

Barriers 115

Barriers Brand Identity Branding Content 115

Sprout Social

MARCH 15, 2024

And YouTubers have consistently built full-blown brands, media careers and product lines. From beauty and fitness to gaming and beyond, YouTube creators drive billions of views from any audience you can imagine. And this speaks to the power of YouTube influencer marketing and sponsored content for brands.

Youtube 102

Youtube Viral Marketing Peer-to-peer Impressions 102

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. This action furthers their connection with your brand.

Webinar Metrics 102

Webinar Metrics Tips Marketing AI Social Media 102

Martech

DECEMBER 8, 2023

While ads are not currently available on Threads they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic. The use of topic tags simplifies the process for users to discover your posts and engage with your brand. Topic tags support phrases with spaces.

Tagging 117

Tagging Paid Search Agency User-Generated Content Communities 117

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. million views, 230,000 likes and 787 comments.

Brand Identity 107

Brand Identity Branding Communities Viral Marketing 107

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out? Will brands sit this one out?

Social Media 111

Social Media Social Marketing Media Planning 111

Martech

SEPTEMBER 22, 2023

Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. The survey experiments examined how user-generated hate speech posted on social media would impact social media users’ opinions of social media websites and apps, and the brands that advertise on them. Why we care.

Social Media 101

Social Media Studies Media Brand Identity 101

Sprout Social

FEBRUARY 7, 2024

Are you consistently creating on TikTok without getting the views or engagement you’d like? Users can leverage the feature to get more views on TikTok , website visits, followers, messages or profile views. These include the number of video views, likes, comments and shares on your video. TikTok Promote may be the answer.

Paid Content 115

Paid Content Promotion Budget Programs Copyright 115

Thinkers360

MARCH 31, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Contently

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Define your goals and KPIs.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Optinmonster

APRIL 8, 2024

To make each landing page unique, include the product name, brand, model, and item type in your titles. 360° Views Your shoppers may not be inside your physical store, but you can still give them a 360° view of your products. They trust customer reviews from past buyers more than what a brand has to say about their products.

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

Convince & Convert

APRIL 12, 2024

Nevertheless, we know it takes much more work to manage a brand on social media. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. 55% of consumers discover brands for the first time on social media, according to Sprout Social. What’s yours?

Social Media 103

Social Media ROI Media Cross-Selling 103

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. To plan a successful influencer marketing campaign for your B2B SaaS brand, start by learning from the best.

Case Study 92

Case Study Case Studies Work Management Studies 92

Sprout Social

FEBRUARY 5, 2024

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 109

Social Media Practices Media Best Practices 109

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

ROI 103

ROI Top of Funnel Work Management Advertising Agencies 103

SmartBrief - Marketing

MARCH 17, 2024

For influencers able to amass a sizable following, a plethora of opportunities emerge, including brand partnerships, collaborations and even the potential to launch their own companies and brands. This deeper understanding will help them select influencers for future engagements that align best with their brand ethos and beliefs.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. View this post on Instagram.

Brand Identity 116

Brand Identity Branding Advertising Agencies B2B Thought Leadership 116

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Only then will you get the most comprehensive view of your audience.

Ideal Customer Profiles 126

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 126

Spiralytics

FEBRUARY 26, 2023

You can make money on TikTok through brand partnerships, selling your products or services, collaborating with other creators, and collecting tips or donations from viewers. The amount that you can get depends on the number of your video views, engagement, and authentic users interacting with your post. Can You Earn Money on TikTok?

Paid Content 125

Paid Content Merchandising Paid Search Agency Advertising Agencies 125

Martech

APRIL 5, 2024

Chase’s advantage is transactional first-party data, which allows brands and agencies to target based on purchase history. RMNs are attractive to advertisers who can send targeted ads based on the retailers’ deep knowledge of their customers, especially loyalty customers. Dig deeper: Why we care about retail media networks Data.

Advertising Agencies 80

Advertising Agencies Media Verticals Paid Search Agency 80

Sprout Social

MARCH 5, 2024

The dream team: How social team structures can support product portfolio marketing According to Dan, “The Nelnet social team sits on the corporate marketing org, and functions like an in-house agency for Nelnet’s various brands—each with different goals and identities on social.” What’s the greater purpose of this proposed project?”

Resources 100

Resources Enterprise Management Work Management Marketing Management 100

Buffer

MARCH 6, 2023

An important part of growing your Instagram is connecting with other brands and accounts on the platform, and doing so just got easier with Instagram Collab posts. This can help boost your overall brand awareness. With this feature, you can share content in collaboration with another account.

Social Media 114

Social Media Media Marketing & Strategy Tagging 114

SmartBrief - Marketing

FEBRUARY 27, 2024

To keep your audience actively engaged, especially during lengthy or complex streams, integrate interactive elements like polls, quizzes and live chats and competitive elements like rewards or branded giveaways. Bidders were able to view vehicles and bid in real time. Bonhams Last year, Bonhams livestreamed its vehicle auction.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

Convince & Convert

JANUARY 4, 2024

It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. What most brands want is to reach as many people as possible right? In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.”

Trends 78

Trends Lead Scoring Lead Ranking Brand Identity 78

Optinmonster

JANUARY 29, 2024

Here are some common content marketing goals: Brand Awareness : Increasing brand visibility and recognition among the target audience. This involves creating content that introduces the brand and its values to potential customers. Thought Leadership : Establishing the brand as a leading authority in its industry.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108