Webbiquity

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. ” Videos (13.2%) are the third-most common type of content created. An eye-opening 91.6%

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Webbiquity

APRIL 18, 2023

This form of marketing focuses on getting existing consumers to talk about your brand, products, or services by providing feedback, reviews, and/or social references. Use Video Content on Your Site More visuals and less text is the latest trend in marketing, especially in B2B.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. Videos can be more engaging and informative than other text formats. .

Storytelling 330

Storytelling Video Marketing Product Tips 330

Webbiquity

FEBRUARY 28, 2023

By delivering a more tailored purchasing experience to clients, companies can improve customer engagement, build brand loyalty, and drive repeat business. Start by conducting market research to discover what works best for your target audience. Personalization offers many benefits for B2B companies.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

NOVEMBER 15, 2022

For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties.

Social Media 308

Social Media Work Management Marketing Management Media 308

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. The key to creating interactive content is to tie it directly to your brand, as you need it to bring in qualified traffic. Guest post by Natasha Lane.

Top of Funnel 309

Top of Funnel Marketing & Strategy Marketing Strategy Planning 309

Marketing Insider Group

JANUARY 24, 2022

In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. Make technical topics exciting with video. Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. This rapid rise can be attributed not only to the popularity of short-form video content but also to the platform’s genuine and unfiltered nature. This authenticity didn’t go unnoticed.

Barriers 127

Barriers Branding Brand Identity Content 127

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. Ayamé Ponder With over 3.2

Branding 100

Branding Brand Identity Advertising Agencies Work Management 100

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! Join us today ! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Advertising Agencies 96

Advertising Agencies Lead Ranking Youtube Blogger 96

Navigate the Channel

JANUARY 8, 2024

What’s working? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. The continuing significance of micro-moments for digital marketing lies in their potential to shape consumer decisions and foster brand loyalty.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Convince & Convert

DECEMBER 15, 2023

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. Iconic beauty brand Glossier swears by this approach, and it has served them well. What other brands peak their interests? What else is important to them?

Rules 148

Rules Planning Branding Brand Identity 148

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Thinkers360

APRIL 20, 2024

Top 50 Global Thought Leaders and Influencers on Retail 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Retail influencers! Join us today ! Ken Ip Score: 31.42

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Sprout Social

MARCH 15, 2024

And YouTubers have consistently built full-blown brands, media careers and product lines. And this speaks to the power of YouTube influencer marketing and sponsored content for brands. These creators’ personal brands are recognizable among their audiences and businesses. These aren’t just one-off success stories, either.

Youtube 105

Youtube Viral Marketing Peer-to-peer Impressions 105

Convince & Convert

APRIL 12, 2024

Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. Brand is social and social is brand. What’s yours?

Social Media 135

Social Media ROI Media Cross-Selling 135

Martech

APRIL 23, 2024

The company says a video-generation version will be available in the Premier Pro video editing tool later this year. via Adobe The fill and generate similar tools will be particularly useful for matching brand styles and themes in creative assets. Better image-generation tools make work easier for marketers. Why we care.

Marketing AI 80

Marketing AI Tools Copyright User-Generated Content 80

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! Join us today !

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Within 24 hours, the posts racked up 2.9

Branding 110

Branding Brand Identity Communities Viral Marketing 110

Contently

MARCH 2, 2023

Chalk it up to our shrinking attention spans, but short-form video is thriving. So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023.

Relevance 152

Relevance Branding Brand Identity Verticals 152

illumin

FEBRUARY 29, 2024

User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. Anyone can upload anything onto the site, and some creators, while large, may not share content that fully aligns with your brand. However, there is a relationship between the two.

Youtube 105

Youtube Advertisements Advertising Branding 105

SocialPilot

JANUARY 21, 2024

At the very least, we all have a Facebook profile and know the basics of how Facebook works. You can share videos, products and so on. Facebook is a great place for brands to place their messages. Hence, use them to showcase your brand’s personality, products, services, new offers, discounts, or events. Seems easy enough.

Small Business Marketing 111

Small Business Marketing Facebook Business Ideal Customer Profiles 111

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

Top of Funnel 148

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 148

Top Rank Marketing

APRIL 3, 2024

Here, we’ll delve into what we consider the most impactful data points and insights on crafting a hook, video posts, formatting, Text + Image posts, nurturing, and more. Unfortunately, this is an all too common occurrence for many brands and users of LinkedIn. Need help visualizing the perfect video post?

Linkedin 96

Linkedin B2B Marketing Tips B2B Thought Leadership 96

Thinkers360

MARCH 1, 2024

Top 50 Global Thought Leaders and Influencers on Education 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Education influencers!

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Oktopost

MARCH 16, 2023

Episode Summary B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends. Renowned for changing the way B2B videos are being made, David unravels the radically transparent truths behind B2B video marketing.

Video Marketing 125

Video Marketing B2B Marketing & Strategy Transparency 125

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. More personalized experiences by humans and AI working together Humans aren’t going to be taken out of the customer experience entirely in 2024. Every year the bar gets raised.

Marketing AI 141

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 141

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Branding 115

Branding Brand Identity Marketing AI Social Media 115

Thinkers360

MARCH 8, 2024

Top 50 Global Thought Leaders and Influencers on Business Continuity 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Business Continuity influencers!

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Litmus

APRIL 17, 2024

Did you know 80% of customers are more likely to purchase from a brand that provides personalized experiences? Personalized experiences don’t just drive clicks— but also conversions —because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox.

Click Rate 91

Click Rate Display Email Campaigns Validation 91

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. Webinars provide a platform for real-time interaction between your brand and its audience.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. What is behind-the-scenes (BTS) content?

Campaigns 90

Campaigns Work Management Content Transparency 90

Martech

OCTOBER 25, 2023

The pro-bono effort is the work of digital advertising platform GumGum. Ads overlaid on video GumGum used its In-Video solution to overlay The Trevor Project PSAs for up to five seconds at contextually appropriate moments across video-on-demand (VOD) and free, ad-supported TV (FAST) inventory.

Impressions 101

Impressions Campaigns Cost Per Thousand CPM 101

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. It helps people interested in your topics or themes easily find your videos. Let’s dig in.

Branding 90

Branding Brand Identity Eye-Tracking Viral Marketing 90

Sprout Social

FEBRUARY 7, 2024

First launched in 2021, TikTok Promote is an in-app advertising feature that allows users to quickly boost their content and turn their organic videos into ads. These include the number of video views, likes, comments and shares on your video. TikTok’s Commercial Musical Library is a resource for adding music to your video.

Paid Content 118

Paid Content Promotion Budget Programs Copyright 118