Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO?

Social Media 154

Social Media SEO Cost Per Click Media 154

SocialPilot

FEBRUARY 26, 2024

With a massive user base of 1 billion , LinkedIn continues to be a powerhouse for personal and professional growth. As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral. LinkedIn expert Neil Patel once said, “ LinkedIn is no longer an online resume.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Martech

OCTOBER 30, 2023

I am the first generative AI chatbot for marketing technology professionals. Look for influencers whose audience aligns with your target market and collaborate on content that showcases your brand or message. Engage with your audience: Respond to comments, engage with other TikTok users, and build a community around your content.

Campaigns 93

Campaigns Top of Funnel Best Practices Marketing AI 93

Optinmonster

MARCH 11, 2024

Visitors have fun interacting with their favorite brands. This approach aims to increase user engagement, customer loyalty, and participation by tapping into the intrinsic motivations that drive people to play games, such as the desire for achievement, competition, and social interaction. Companies increase customer engagement.

Examples 101

Examples Planning Paid Search Agency Interactive Marketing 101

Contently

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. And what can you do if your brand is affected by this activity? Read on for our tips to keep your brand’s content above board.

Ethics 121

Ethics Social Media Trends Copyright 121

Sprout Social

JULY 12, 2022

It’s important for your brand to prove credibility every chance it gets—and on social media, that often means getting verified. If you’ve been running your brand’s TikTok account and you’re wondering how to get that little blue checkmark, you’re in the right place. Let’s get started. Credibility.

Tips 100

Tips Viral Marketing Social Media Guidelines 100

Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. Influencer marketing campaigns are partnerships that leverage the influence of creators to promote sales and build brand awareness.

Examples 124

Examples Campaigns Advertising Agencies Burn Rate 124

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. For example, if you use MailChimp, you can message your first 2000 users for free. Exit Intent detects user behavior and prompts them with a targeted campaign at the precise moment they are about to leave.

Paid Content 88

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 88

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. For example, a life insurance brand may want to appeal to both older and younger generations.

Brand Identity 112

Brand Identity Branding Marketing AI Social Media 112

Zoominfo

MARCH 17, 2021

Therefore, try to provide a seamless user experience on your website. The main factors you should focus on are website speed, user-friendliness, responsiveness, security, and navigation (these factors fall under technical SEO). Connect your brand with your SEO – Public Relations & B2B SEO Best Practices.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Generate 500 leads within the next month through influencer marketing campaigns.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. So — is your brand a brave, determined Gryffindor?

Marketing Agencies 2 234

Marketing Agencies 2 Lead Ranking Content Work Management 234

Atomic Reach

JUNE 27, 2023

TikTok viral moments indirectly showcase what your customers resonate with the most and why. The right meme at the right time can catapult your brand to viral fame. High engaging TikTok moments don’t directly teach you the art of virality. But how can you track content patterns with viral potential?

Viral Marketing 64

Viral Marketing Marketing AI Work Management API 64

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. But they also know that there’s no one formula to attracting viral success. What makes a social media viral video?

Viral Marketing 126

Viral Marketing Social Media Video Marketing Media 126

Top Rank Marketing

DECEMBER 20, 2023

Over 450 million active users is no small number. Male users increased 40% year-over-year. The search aspect is the most important for most users, which is why the social platform’s about section calls it is a visual discovery engine. Helping to extend the life of a pin, Pinterest users save pins. Surprised I’m asking?

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok?

Trends 144

Trends Effectiveness Marketing & Strategy Viral Marketing 144

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral. But social media platforms have overtaken them as Internet users’ go-tos for new information.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out. People trust people.”

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

Sprout Social

MAY 9, 2022

If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. While TikTok has just increased the maximum video length to 10 minutes , the majority of users scroll the platform to quickly digest bite-sized video content.

Video Marketing 117

Video Marketing Viral Marketing Allocation Trends 117

Sprout Social

MARCH 2, 2021

Do you want your video content to go viral? Most marketers undoubtedly want the audience growth and attention that comes from having content go viral, but they also know that there’s no one formula to attracting viral success. To learn more about creating a viral video, let’s dive in. What is a viral video?

Viral Marketing 138

Viral Marketing Social Media Video Marketing Social Marketing 138

Spiralytics

FEBRUARY 26, 2023

With over one billion active users , TikTok has become one of the most popular and prominent social media platforms today. Since its launch in 2016, the viral app has shown steady growth, with many of its large tech competitors racing to create their versions. Can You Earn Money on TikTok? However, these statements are only estimates.

Paid Content 125

Paid Content Merchandising Paid Search Agency Advertising Agencies 125

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Setting your brand apart from the competition is essential for success. What is brand marketing?

Social Media 115

Social Media Social Marketing Paid Search Agency Media 115

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Within 24 hours, the posts racked up 2.9

Brand Identity 107

Brand Identity Branding Communities Viral Marketing 107

Launch Marketing

JULY 14, 2021

Because of social media’s real-time effect, it has become a useful and now essential tool for businesses to drive brand awareness and lead generation. Social media users appreciate genuine and positive interactions, whether via fun videos or a business responding to satisfied customers. Create a brand voice.

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173

Martech Advisor

MARCH 30, 2020

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is. The Viral Coefficient.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. With TikTok, they’re one in the same.

SEO 92

SEO Viral Marketing Keywords High Quality Lead 92

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. TikTok has 689 million monthly active users.

Stats 140

Stats Planning Paid Search Agency User-Generated Content 140

Opt Intelligence

FEBRUARY 26, 2023

Because while most marketing content can be planned in advance, much of the viral success of Reels relies on timing. A user’s feed is curated by who they follow, but the Instagram algorithm surfaces Reels that it thinks a user might like, even if they are not following that account. First, identify what seems like a brand fit.

Viral Marketing 87

Viral Marketing Opt-out Curation Opt-in 87

CoSchedule

JANUARY 27, 2023

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. billion active social media users. Social media’s soaring popularity is helping thousands of online brands, especially eCommerce and small business owners. billion Internet users in the world. Let’s get started!

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. As you know, there is no guarantee of virality when you are developing video content.

Social Media 104

Social Media Video Marketing Media Tips 104

Rev

AUGUST 23, 2023

Successful companies grow fast by moving users swiftly through their pipeline. In an ever-evolving market, this requires frequent fresh approaches to revenue generation. And with the impact of PLG on user adoption, customer satisfaction and revenue growth, it’s no wonder the B2B tech world lapping it up.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Optinmonster

FEBRUARY 21, 2024

But rather than writing a brand new post, we simply take that old pillar article and freshen it up which makes it easy for users to always find the most helpful content. Just plug in your main keyword, and it will generate a list of related keywords. We add more information to our content to make it better and more relevant.

Paid Content 76

Paid Content Traffic Webinar Metrics Marketing & Strategy 76

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. Moreover, 47.4%

Effectiveness 129

Effectiveness Business Advertising Agencies Viral Marketing 129

DAGMAR Marketing

JANUARY 14, 2022

From viral challenges to being crowned the most downloaded app of the year, 2021 was a breakthrough year for TikTok. TikTok Ads are advertisements that are displayed to users on the TikTok app. Whether it’s designed to generate more traffic or increase engagement, these ads typically fulfill a goal of a brand.

Cost Per Thousand 98

Cost Per Thousand Paid Search Agency Cost Per Click Ads 98

Sprout Social

FEBRUARY 6, 2023

But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in. Here are some of the common features of social media that brands leverage to engage with their audience.

Social Media 98

Social Media Features Media Curation 98

Navigate the Channel

JANUARY 8, 2024

Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world. In an era dominated by smartphones and constant connectivity, consumers expect instant access to information and seamless user experiences. How does that work exactly?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123