5 Ways B2B Organizations Can Leverage User-Generated Content

KoMarketing Associates

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. UGC may conjure up visions of social media sweepstakes or photo contests, and while that may work for your industry, many B2B marketers find that their brand’s messaging isn’t a good fit for a light-hearted contest.

PathFactory + G2: Enable Your Buyer With User-Generated Content


According to 2018 Demand Gen Report Content Preferences Survey , the most credible sources of content for B2B buyers are peer reviews / user-generated content (UGC) (64%) and third party publications or analytics reports (64%).

Photoslurp: How user-generated content (UGC) can increase online sales by 15%


User-generated content (UGC) has grown in popularity with the proliferation of social media. This chart from Statista shows how much online shoppers agreed or disagreed with the following impacts of user-generated content.

4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content

Modern Marketing

User-generated content (UGC) can add that personal touch missing from your broadcast email campaigns — allowing email subscribers to see and interact with relevant photos and videos of your brand and its products.

The Ultimate User-Generated Content Guide

Sprout Social

As a business, you look for ways to humanize your brand and build trust with customers. One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content.

Ken Wach, Marketing VP at Intuit: User Generated Content is the Key to Social Engagement

Crimson Marketing

Ken Wach, Marketing VP at Intuit, says that the key to an effective social media strategy is creating your own community built on trust, and allowing that community to generate its own content.

It’s Time to Think Bigger with User Generated Content


And in the digital world, word of mouth often takes the form of user generated content. When customers are creating user generated content—sharing posts on social media, leaving product reviews, making videos about your products and services—your brand message starts to spread online.

Millennials Love User-Generated Content


They prefer user-generated content (UGC) – content generated by their peers. Millennials spend 18 hours per day with media, and 30% of that time is spent looking at user-generated media.

#SavetheExpanse Is a Master Class in User-Generated Content

Content Standard

Fans are now coordinating, producing user-generated content, and even executing makeshift marketing campaigns—including funding a rocket launch —to save their favorite programs. The first—and perhaps most key—figure involved in a user-driven campaign is the Organizer.

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Is User Generated Content building a Wall between your Brand and your Customer?

Buzz Marketing for Technology

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce.

The Marketer’s Guide to User-Generated Content


We say, embrace user-generated content. If you’re new to user-generated content, keep reading! What is user-generated content? Social media platforms are particularly popular channels for UGC, as they allow users to share quick content to large audiences.

Does Censorship Kill the Appeal of User-Generated Content?


According to the Atlantic , these are four of the 3,415 words banned from Coca-Cola’s user-generated content campaign “GIF The Feeling.” ” Developed by the agency Oglivy & Mather, GIF The Feeling is user-generated content with a twist. Coffin.

Improve B2B Social Media With User-Generated Content

Schubert B2B

Whether it’s engaging with potential customers or a tool to expand your brand identity, it needs to be leveraged correctly. A classic, “Because other brands have a social media presence, we should too.”. The user/customer submitting the content also benefits from these endorsements.

Improve B2B Social Media With User-Generated Content

Schubert B2B

Whether it’s engaging with potential customers or a tool to expand your brand identity, it needs to be leveraged correctly. A classic, “Because other brands have a social media presence, we should too.”. The user/customer submitting the content also benefits from these endorsements.

User-Generated Content Can Happen in B2B Marketing Strategy

Content Standard

She’s worked all week to crank out two articles and a video for her B2B software brand. From social media to user-generated content, there seems to be a bucket of tactics in marketing that B2B brands like to think just can’t work for them as effectively as for B2C.

Why Niche Video Game EVE Offers Marketers a Master Class in User-Generated Content

Content Standard

As with all content marketing, understanding what sets your brand experience apart is an essential part of creating content that people find engaging and worthwhile. The game has user-run “corps” that rise and fall, trade and fight.

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How to Leverage User-Generated Content in Your Marketing Strategy


Some produce generic content, which is akin to replicating a cola brand. Let's face it, most brands don't have the resources or expertise to compete with larger, more established companies with bigger marketing budgets. How to Leverage User-Generated Content.

The 10 Best User-Generated Content Campaigns on Instagram


When it comes time to make a purchasing decision, who are you more likely to trust -- a brand, or a fellow consumer who uses the product? User-generated content, or UGC, consists of any form of content that's created by users and consumers about a brand or product.

User-Generated Content Provides Big Lift to eCommerce Brands

Content Standard

User-generated content has become a great source of content for brands, with consumers typically placing more trust in user photos than with brand-produced content. That, in turn, makes it easier to drive engagement through the production of user-generated content.

How Millennials and Baby Boomers Consume User-Generated Content [Infographic]


Between photos of beautiful dinners created with the help of meal delivery services to videos featuring the " unboxing " of a new mobile phone, people love to share their experiences with brands on social media.

How to Retain Customers Using User-Generated Content [Free Guide]


With user-generated content (UGC) it’s possible! User-generated content deepens your relationship with your existing customers, while leveraging their networks to help you acquire new customers. Best practices for building a base of brand advocates.

How User Generated Content Will Keep You Relevant


How would you feel if I told you that the best tactic to build up your brand’s relevance not only wouldn’t cost you a thing, but it wouldn’t even require you to do any work? 65% of them consider user-generated content to be more honest and valuable.

3 Ways to Grow Your Business With User-Generated Content

Modern B2B Marketing

Author: Joanna Alter Because of its ubiquity, buyers have grown wary of branded content, and so they easily tune it out. What they do respond to, however, is authentic content generated by your most valuable asset —your customers! Have you started using UGC for your brand?

5 User-Generated Content Mistakes to Avoid


When done right, user-generated content (UGC) boosts a company’s visibility, traffic and sales. There are some great examples of user-generated content that impressed us all. One of the most impactful aspects of user-generated content is its relatability.

10 User Generated Content Campaigns That Actually Worked


There is an option for burned out business owners, and that’s user generated content. In light of these trends, there’s never been a better time to start using user generated content to engage your readers and build trust with them.

How to Incorporate User Generated Content into Your Nonprofit Marketing


User generated content (UGC) is the ultimate form of social proof – that validation from outside sources that your organization is as awesome as you tell people it is. One study found that 25% of the search results for the largest brands are actually UGC.

5 Marketing Strategies for a Record-Breaking Brand Launch

Marketing Insider Group

Your highly anticipated brand is set to launch soon. The post 5 Marketing Strategies for a Record-Breaking Brand Launch appeared first on Marketing Insider Group. Marketing Strategy branding Content Marketing Social Media user-generated contentIt’s official!

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How Warby Parker Is Winning with User-Generated Content

Content Standard

But the brand’s success isn’t just about its cost-saving pricing model. Rather, Warby Parker works because it knows how to manage two key things: social media and user-generated content. The try-on process isn’t the only shareable nugget from the brand.

3 Brand Marketing Strategies for Dealing with Weird User-Generated Content

Content Standard

If only brand marketing strategy could take advantage of that same memorable, unabashed, creativity. User-generated content, or UGC, has been around for some time now, and many brands continue to add this audience-driven engine to their marketing repertoire.

User Generated Content: How to Use It, Share It, and Love It


Are you new to the world of User-Generated Content (UGC)? User-Generated Content is genuine, organic content created by, well, your users. Your customers, your audience, regular people who interact with you, and create content that can be used to champion your brand. That’s probably a good indicator of why 25% of search results for the world’s top 20 brands are links to UGC. UGC is a conversation, rather than a brand broadcasting a sales message.

How to Use User-Generated Content to Inform Your Content Strategy

Content Standard

Three years since your brand took a leap on this crazy thing called a “content strategy” and started eliciting blog, videos, user-generated content, and other material to cobble together into what would eventually grow into your brand’s platform.

How to Develop a Brand Voice You Can Live With


That’s the ultimate test of a brand “voice.”. Brand voice versus your brand’s “look”. Perhaps that’s because it’s easier to have a recognizable brand “look” than a recognizable brand “voice”? Here’s how to dial in on your brand’s voice at each of those levels.

From Music to Fashion to Social – How Brands Own Festivals


Whether you love or hate festival culture, it offers incredible opportunities for marketers — beyond branded koozies or pricy sponsored stages. Keep reading to see three ways brands can capitalize on festival marketing. Ready or not, festival season is here.

4 Attention-Grabbing Examples of User-Generated Content in Ecommerce


User-generated content (UGC), like customer photos and reviews, increases engagement, encourages shoppers to convert into buyers and boosts word-of-mouth marketing. Uncertainty is a big factor when seeing an online brand for the first time.

10 Steps To Energize Your Blog With Advocate-Generated Content


Pearson, the world’s largest learning company, wanted to change the way students perceived their brand. We needed to build brand affinity,” says Lindsey Erlick, Senior Manager, Student Advocacy & Marketing. The company offers technology, materials and services to help students reach their highest potential… but many college students just saw Pearson as a textbook vendor. “We

Can User-Generated Content and Promoted Posts Live Together in Harmony?

Content Standard

Imgur recently made a move toward promoted posts to monetize its 31 million users, but will the move backfire? Branded content will spoil this social platform. The Imgur user base thrives on authenticity; they’ll never go for it!”

How to turn your business blog into a publisher


It’s a company that sells a software program that helps brands maximize their marketing efforts. When businesses can tap searchers at the top of the sales funnel, they can create brand loyalty and boost conversions down the road. These days, brands can become publishers overnight.

Why User-Generated Content Is More Important Than You Think


A certain group of consumers has been gaining attention from marketers recently, because of the strong role they play in the purchasing decision; these power purchasers are known as Generation Y. Generation Y as a Power Purchaser. Getting Started With User-Generated Content.

10 Marketing trends to watch for 2017


Visuals can help with your branding, help you stand out, get recognized, and be remembered. If you shied away from native advertising, you might feel more comfortable with trying it if it is right for your brand. It is the best form of user-generated content.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. 36% checked out the brand/manufacturer’s website. Brand Credibility. Brand Consistency.

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