Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Even B2B brands are taking this indirect approach. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

JANUARY 24, 2023

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. But one thing that B2B brands can capitalize on is influence.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Biznology

JULY 27, 2016

For brands and small businesses looking to cash in now, a little bit of ingenuity combined with standard digital and social marketing tactics can increase foot traffic. The impact of the game on brick-and-mortar businesses is exciting, but I find the implications for marketing — and especially storytelling — even more fascinating.

Storytelling 80

Storytelling Viral Marketing Public Relations Mobile Marketing 80

Vidyard

JULY 5, 2017

What allowed these brands to blossom into household names and disrupt their markets even when they weren’t first? The answer, at least in part, is their use of disruptive storytelling. With disruptive storytelling, Benioff took a huge bite out of Oracle’s market share and Salesforce has grown to a $65 billion company.

Storytelling 81

Storytelling Video Marketing Conversion Viral Marketing 81

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. But they also know that there’s no one formula to attracting viral success. What makes a social media viral video?

Viral Marketing 128

Viral Marketing Social Media Video Marketing Media 128

CoSchedule

JANUARY 27, 2023

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

Marketing Insider Group

DECEMBER 17, 2019

Try piggybacking on one of the latest pop culture or internet trends to get more attention to your campaign – you might even go viral! Use the power of storytelling to reach the people you’re ultimately marketing to. The world’s most successful brands don’t conform to the norms and are innovative with their marketing.

Tactics 276

Tactics B2B Marketing Work Management Planning 276

Marketing Insider Group

JUNE 19, 2014

And with the amount of information in the world doubling every 18 months, visual stories are becoming more important to brands and individuals alike. The Power Of Visual Storytelling. The idea is to bring our audience an engaging digital experience (that is also very visual), while providing tactical take-aways to brand marketers.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Sprout Social

MARCH 2, 2021

Do you want your video content to go viral? Most marketers undoubtedly want the audience growth and attention that comes from having content go viral, but they also know that there’s no one formula to attracting viral success. To learn more about creating a viral video, let’s dive in. What is a viral video?

Viral Marketing 138

Viral Marketing Social Media Video Marketing Social Marketing 138

Contently

MARCH 24, 2020

Over the past few weeks, I covered the first two elements of great storytelling: relatability and novelty. Now, it’s time to explore the element of storytelling that separates the content you hate from the content you love: fluency. Turns out, the most beloved storytellers on the list—Ernest Hemingway, Cormac McCarthy, J.K.

Storytelling 154

Storytelling Barriers Class Paper 154

Marketing Insider Group

AUGUST 7, 2020

It requires a deft, creative design eye alongside a willingness to stick to branding and messaging. Here are the 10 infographics we feel most effectively combine originality in design while bringing clarity to numbers and recognition to the brands who’ve created them. This one might be the most viral infographic of 2015.

Content Marketing 344

Content Marketing Work Management Content Marketing Management 344

ClearVoice

FEBRUARY 2, 2024

Benefits of creative input A few sprinkles of creativity can also help: Establish your brand. Differentiate your brand. Stirring in some creativity sets your brand apart from the other options on the menu. Your content —and brand — go viral. Going viral pays.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Contently

APRIL 16, 2020

It may seem strange for a brand blog to be a regular part of my news rotation, but the company’s coverage of efforts by GE Healthcare and others around the world to fight the coronavirus has been that good. Great content requires great reporters and storytellers. Its content is so good that it often goes viral on Reddit.

Marketing Report 114

Marketing Report Storytelling Content Marketing Press 114

Bluetext

MARCH 19, 2024

Cross-Platform Consistency Maintain a consistent brand identity across all platforms while adapting to their respective nuances. By curating compelling content, you enhance brand visibility and attract targeted audiences within the professional realm. Embrace authenticity and humor to forge authentic connections and drive engagement.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. So — is your brand a brave, determined Gryffindor?

Marketing Agencies 2 239

Marketing Agencies 2 Lead Ranking Content Work Management 239

Sage Marketing

DECEMBER 5, 2023

But LinkedIn has evolved, the company page features have grown substantially and it has become an important outlet for brands to connect directly with their ideal audience. Flex Your Storytelling Muscle I can’t emphasize enough how important a “story” is. Increase Linkedin Post Views Is your post going viral or is it toast?

Startups 52

Startups Linkedin Ideal Customer Profiles Viral Marketing 52

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

Sprout Social

NOVEMBER 2, 2021

In spite of that, many brands are still hesitant to join. As Reels became a fixture in our Instagram strategy , we decided reposting some of those videos was a low-lift way to test how TikTok can support our awareness efforts and determine which storytelling formats work best. Stop treating followers as a vanity metric.

Marketing & Strategy 114

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 114

SocialPilot

FEBRUARY 11, 2024

It’s more about finding an influencer whose style, audience, and values align with your brand. The right AI prompts can analyze vast amounts of data to help identify popular and relevant influencers to your specific brand and campaign goals. This is where AI prompts can be incredibly useful.

Sales Management 90

Sales Management ROI Planning Work Management 90

Sage Marketing

JANUARY 20, 2022

But LinkedIn has evolved, the company page features have grown substantially and it has become an important outlet for brands to connect directly with their ideal audience. Flex Your Storytelling Muscle . Is your post going viral or is it toast? Which practices should you use to increase engagement on LinkedIn in 2022 ?

Startups 98

Startups Linkedin Ideal Customer Profiles Viral Marketing 98

Sprout Social

AUGUST 3, 2023

From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. What spawned the era of social entertainment?

Social Media 90

Social Media Media Content Storytelling 90

Lead Forensics

JANUARY 26, 2024

The concept is summed up neatly by Darrah Baustein in entrepreneur.com , who says: “Growth-hacking is the act of accelerating the growth of a brand, service or product through the use of metrics and creative, innovative marketing strategies and state-of-the-art technology. Personal Branding Who’s behind the brand?

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. As you know, there is no guarantee of virality when you are developing video content.

Social Media 104

Social Media Video Marketing Media Tips 104

Hubspot

MAY 29, 2020

However, grassroots marketing can actually be cost-effective and achievable for any brand. Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. Focus on storytelling. Hopefully, that will inspire them to talk about your brand and spread the word.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. The need for multifaceted professionals is also essential in a world where virality and a 24/7 news cycle are part of everyday life.

Public Relations 106

Public Relations Stats Work Management PR 106

Martech

FEBRUARY 22, 2023

TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. And B2B brands like Adobe , Sage and Shopify are succeeding on the platform.

B2B Marketing 112

B2B Marketing B2B Enterprise Management Paid Search Agency 112

Convince & Convert

FEBRUARY 22, 2016

What’s the one thing that business leaders forget when crafting their brand identity and business stories? Eric works with companies who seek to create viral, humorous content, and surprise their consumer base with a laugh. Thus, brands get to expand their network and reach while having a whole lot of fun. In This Episode.

Advertising Agencies 107

Advertising Agencies Viral Marketing Storytelling Business 107

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Content Standard

JUNE 30, 2016

Brandon Stanton has created Humans of New York with the perfect recipe for digital storytelling. HONY has truly taken digital storytelling to a level all marketers should strive to achieve. Lesson for brands: Know your audience, and where they are. Many brands hire celebrities to promote products.

Storytelling 65

Storytelling Marketing & Strategy Social Media Facebook 65

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 93

B2B Marketing Video Marketing B2B Thought Leadership B2B 93

Oktopost

JUNE 14, 2021

Demand generation involves an array of techniques used to enhance the exposure of your brand. It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. .

Demand Generation Agencies 146

Demand Generation Agencies Demand Generation Lead Generation Paid Content 146

Webbiquity

AUGUST 2, 2018

They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. You don’t need flashy social media campaigns, dynamic branding, or an overly ambitious mission statement to ascend to the top of your industry. More businesses need to take their cue from Stockton.

Social Media 142

Social Media Media Marketing Management Allocation 142

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. A brand-made documentary must be honest and true to the brand’s values and culture. Or T-shirts.

Storytelling 101

Storytelling Content Viral Marketing Video Marketing 101

ClearVoice

SEPTEMBER 1, 2023

Emotions can: Differentiate one brand from another in a competitive market. This could be compelling storytelling, relatable situations, humor, fear, joy, or nostalgia. These triggers can influence their perception of the brand or product. As humans, we rely heavily on our feelings to make decisions. Create memories.

Tips 52

Tips Planning Peer-to-peer Trigger Marketing 52

ClearVoice

DECEMBER 27, 2021

From prolific brand content campaigns to emerging content technologies, we’ll walk you through everything that happened in the industry in 2021 so you can glean insights and step into the new year with confidence. This presents yet another content channel for brand marketers — podcasts. Content marketing had a big year in 2021.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Marketing Insider Group

SEPTEMBER 1, 2020

It’s essential for compelling brand storytelling. Although the Collins video is probably the Williams twins ’ most viral piece of content, surprise is the one essential ingredient that runs through every video they produce. It’s the secret to their brand’s fast-growing success. And it never grows old.

Storytelling 340

Storytelling Brand Identity Branding Marketing Agencies 2 340