Brand Storytelling, Defined

Marketing Insider Group

Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. Marketing Strategy Content Marketing Storytelling

The Complete Marketer's Guide to Digital Storytelling

Cortex

It’s a Storytellers’ World, and Were Just Living in It: Why Digital Storytelling is Functional Storytelling.

How storytelling can shape the corporate brand and culture

Biznology

These excessive conditions provide the main impetus for the re-emergence of storytelling for inspiring, engaging and connecting to others. Storytelling is ageless and remains the most powerful form of persuasion. Storytelling describes a journey and is ideal for meaningful change.

How Storytelling Can Enhance Authenticity For Purposeful Branding

Biznology

Branding has evolved over time, opportunistically responding to what will best motivate customers and differentiate it from competition – from product branding, to rational branding, to emotional branding to today’s altruistic purposeful branding.

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.

Storytelling: How Important Is It to Your Brand?

Walker Sands

Branding Storytelling

Brand storytelling lessons from the Serial podcast

Biznology

It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. Much has been made of Serial’s storytelling structure. For most businesses, your idea or theme will stem from your brand.

Emotion and Empathy: The Storytelling Keys to Content Marketing

Modern Marketing

People, of course, love storytelling. Well, storytelling is the very essence of content marketing. You are telling the story of your brand and what it can do for customers. Strategic Storytelling. Storytelling helps content marketers: Sell or market.

What Is Brand Storytelling and Why Does it Matter?

Kapost

Do you want your customers to engage with your brand? The post What Is Brand Storytelling and Why Does it Matter? We all do. But I don’t mean simply liking your latest Tweet or sharing a post you made on Facebook—I. appeared first on Kapost Blog. Content Creation

How Curiosity Makes Brand Storytelling Come to Life

Marketing Insider Group

The post How Curiosity Makes Brand Storytelling Come to Life appeared first on Marketing Insider Group. When we’re putting together a marketing team, we look for experience. We want people—whether internal hires or an agency team—to have an understanding of our business.

The Science of Storytelling

Kaon

4 Benefits Of Using Storytelling In Marketing. As more brands make the move towards content marketing, cutting through the noise is more vital than ever before. But our brains are built to connect with compelling stories.

5 B2B Brands That “Get” Storytelling

Modern Marketing

by Jesse Noyes | Tweet this Corporate storytelling is nothing new. But examples of brands doing it well are harder to find. With that in mind, we wanted to point out some examples of B2B brands that truly get corporate storytelling.

[Storytellers Interview | Thrive Global] Curiosity + Creativity – The Building Blocks of Branded Content

Keywee

At Keywee, we’re lucky enough to work with hundreds of the world’s top storytellers every day. I believe that if brands aren’t adding to the cultural conversation, they will not only be tuned out, they risk alienation. That’s a very unique thing to be able to offer a brand.

4 Secrets of Great Storytellers

Content Marketing Institute

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. What’s your story?

5 (More) Secrets of Great Storytellers

Content Marketing Institute

Here’s a secret: Even the most seemingly effortless storytellers work for it – formal training, study of storytellers they admire, perfection through retelling, etc. Get their best advice to improve your brand’s storytelling.

Introducing ‘The Storytelling Edge’

Contently

And if you’d like to subscribe to our free email course on becoming a more powerful storyteller, you can sign up here ! A little while ago, my mother sent me an email with the subject line, “The Youngest Storyteller.” Voices Storytelling

Long-form Storytelling & Thought Leadership: A Content Marketing Success

ScribbleLive

Long-form storytelling is having a moment right now. Brands and media alike are using narrative arcs to capture and engage audiences for extended amounts of time. I’ve written about long-form storytelling recently – from both brands and media – all to lead up to a bigger piece of content that I’m very excited to share with you. Storytelling is a powerful tool that brands can use to establish themselves as thought leaders.

6 Examples of Genius Brand Storytelling You Have to See

Marketing Insider Group

If you haven’t figured out how to tell your brand’s story well, you’re missing out on the huge revenue-boosting potential of your content marketing efforts. The right brand narrative has the power to increase the value of your business’s product or service by over 20 times.

5 Simple Ways to Use Storytelling in Your Marketing

Act-On

But if you mention storytelling to some business owners or marketing managers, you’ll often get a blank look in return. When many of us think of storytelling, we think movies, books, and big budget commercials ‒ projects that require massive budgets and big ad agencies and conference rooms full of “talent.” But … storytelling is actually one of the least expensive marketing tactics. Because storytelling is actually the oldest marketing tactic ever.

4 Elements of Great Storytelling, Backed by Neuroscience

Contently

Once you sign up for a few brand newsletters, you get pounded with the same generic how-to articles. Check out the short video below to learn more about these four pillars and how they can make you a better storyteller. Content marketing is in a crisis.

How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies

ScribbleLive

More specifically, it’s non-fiction long-form storytelling that’s really having a moment right now. Long-form storytelling isn’t new, and it’s also not new to marketing.

Purpose And The Power Of Brand Storytelling

Marketing Insider Group

Today’s consumers aren’t just passively buying from brands. The post Purpose And The Power Of Brand Storytelling appeared first on Marketing Insider Group. They view their purchases as extensions of their identity and values.

[Storytellers Interview | Gear Patrol Studios] The Branded Content Trifecta: “Process, Communication, and Empathy”

Keywee

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. Working in branded content requires a range of skills.

The Science Behind the Power of Storytelling

Contently

The prince scams are a case study in the power of storytelling. In fact, as Maria Konnikova told Contently in an interview about the dark side of storytelling , intelligent people are the most vulnerable to investment fraud. Media Voices empathy Greater Good science Storytelling

Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

Yet some brands are working with top comics creators and publishers such as Marvel Comics. DarrenSanch #storytelling Click To Tweet. Why risk the reputation of your brand with poor quality work for some marginal savings? storytelling Click To Tweet.

Why Consider Brand Storytelling in Your B2B Content Strategy?

Strategic-IC

If you want to ensure your brand cuts through the noise to engage, delight and build trust with your audience; storytelling is crucial to your B2B content strategy. Why Storytelling For B2B Content Strategies? 3 Reasons To Using Storytelling In Your B2B Content.

The Long-form Storytelling Originators: Journalism Examples for Content Marketing Inspiration

ScribbleLive

Previously on this blog, I’ve identified three brands that are excelling at long-form storytelling : Red Bull, Casper and American Express. In fact, a lot of the long-form storytelling produced by the aforementioned brands are penned by hired journalists.

[Storytellers Interview | The Studio @ The Knot Worldwide] “We believe in the power of brand-funded content to change people’s lives”

Keywee

Here at Keywee, we’re privileged to work with hundreds of the world’s leading storytellers. Having worked in branded content for over 15 years, Nick has a wealth of knowledge when it comes to the space. How has the branded content space changed during that time? The Storyteller

Storytelling in the Age of the Connected Customer

Marketing Insider Group

How content with a focus on experiences and emotional marketing can keep customers connected and create advocates for your brand. The post Storytelling in the Age of the Connected Customer appeared first on Marketing Insider Group.

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Nine Arguments Against Business Storytelling

Marketing Insider Group

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism.

How to Use Storytelling for More Effective Content Marketing

Webbiquity

Just one aspect of content marketing – storytelling – can make your website come alive, humanize B2B marketing content, attract visitors and expose the world to the value you provide. The following tips will help you to more effectively use storytelling as a marketing tool.

How To Use Storytelling And Data In Your Marketing Strategy

Atomic Reach

Why You Need Storytelling In Your Marketing Strategy. How to Use Storytelling In Your Marketing Strategy. These are the 4 most important steps to using storytelling in your brand: 1. Content Marketing Strategy Storytelling

How to Build Strong Brand Storytelling From the Inside Out

Marketing Insider Group

But employees are the heart of what makes our brand story come to life and create meaningful experiences for customers. In order for purpose (which is the foundation of brand storytelling) to be clear, companies have to understand the business that they’re really in.

The Importance of Storytelling

ActiveDEMAND

Storytelling: It’s All About Keeping Your Brand Out Front. The concept of storytelling in marketing is all about building a narrative of what your brand offers and how it solves a problem for your targeted consumer. Brand and marketing storytelling isn’t a new concept.

Brand Storytelling Is Not About You

Content Standard

As such, you need to strike a balance by giving your audience an enriching content experience while subtly promoting your brand. It may seem counterintuitive at first, but your brand shouldn’t be the main focus of your brand storytelling.

Deloitte: Storytelling boosts sustainable innovation

Integrated B2B

Monitor Deloitte’s Camilla Marie Thiele shares her perspective on why business innovation is important for the sustainability agenda and how storytelling can inspire other companies to follow. Storytelling matters.

How Intent Data Makes Storytelling More than a Buzzword

Aberdeen

Storytelling is the universal human language. And that’s why the rapid rise of storytelling as a marketing buzzword should come as no surprise. For content marketers, storytelling is meant as a primary tool to help cut through the noise.

3 Storytelling Tips for Marketers in the Age of Social

Modern Marketing

And that is why storytelling is one of the most powerful ways to breathe life into a brand. Many think marketers have always been storytellers and that they truly understand what it takes to create an emotional, authentic connection in the stories they tell.

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Content Marketing and the Power of Emotion in Storytelling

Modern Marketing

Content marketing tells the story of your brand. What drives good storytelling? Of course, everyone loves a good story, and storytelling itself is the best and more effective means of communication. Good storytelling hits the right emotional triggers, as does good marketing.

The 10 Best Tools for Visual Storytelling (Content Creators, Rejoice!)

ClearVoice

With consumers' attention spans being less than that of a goldfish, visual storytelling is more important to #ContentMarketing than ever! Here are 10 visual storytelling tools to make your content more relevant. Articles Creation Marketing Tech Storytelling