Brand Storytelling, Defined

Marketing Insider Group

Brand storytelling is gaining momentum in the marketing world, and with good reason. The post Brand Storytelling, Defined appeared first on Marketing Insider Group. Marketing Strategy Content Marketing Storytelling

Proof of The ROI of Storytelling in Marketing?

Marketing Insider Group

But, if we dig a little deeper into why empathy is so important, we can uncover one of the most effective tools in the world for connecting with people and driving results – storytelling. Storytelling is the art of drawing out empathy from both storyteller and audience.

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How to use long-form storytelling in your marketing strategy

RockContent

By qualified, we refer to the authenticity, relevance, and customization of the content your brand publishes in different digital c hannels. Storytelling appears as a fundamental instrument to engage the leads in a narrative and direct them to the bottom of the funnel.

How Curiosity Makes Brand Storytelling Come to Life

Marketing Insider Group

The post How Curiosity Makes Brand Storytelling Come to Life appeared first on Marketing Insider Group. When we’re putting together a marketing team, we look for experience. We want people—whether internal hires or an agency team—to have an understanding of our business.

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.

How One B2B CMO Focused Her Company On Storytelling

Marketing Insider Group

If you’re reading this, then I think you probably get the value of brand storytelling. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. Build a team of storytellers that are motivated and engaged.

How Important Is Brand Storytelling?

Unbound B2B

They used storytelling as a medium for learning, passing down wisdom and societal ethos and as a pastime activity. Even though our civilization is more technologically advanced today, the neurobiology of storytelling is much the same as it was millennia ago. The answer is: storytelling.

Brand storytelling lessons from the Serial podcast

Biznology

It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. Much has been made of Serial’s storytelling structure. For most businesses, your idea or theme will stem from your brand.

How Storytelling Can Enhance Authenticity For Purposeful Branding

Biznology

Branding has evolved over time, opportunistically responding to what will best motivate customers and differentiate it from competition – from product branding, to rational branding, to emotional branding to today’s altruistic purposeful branding.

The Late, Great Storytelling Hoax (and How to Fix It)

Carla Johnson

It’s clear many brands have a gross misunderstanding of the difference between fiction and nonfiction storytelling–and don’t. The post The Late, Great Storytelling Hoax (and How to Fix It) appeared first on Carla Johnson.

Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit

KoMarketing Associates

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” Tom Gerace began the 2015 Content Rising conference by addressing the need for a fundamental change in the marketing industry – a shift from focus on the brand to consumers.

5 Missed Opportunities for Storytelling

Carla Johnson

July 11, 2019 Storytelling is everywhere in your company, whether you realize it or not. Brand values Your values aren’t window dressing, they’re the ethos for. The post 5 Missed Opportunities for Storytelling appeared first on Carla Johnson. Corporate Culture Storytelling

Storytelling in B2B Marketing

Content4Demand

Stories Help B2B Buyers Connect Emotionally with Your Brand Narrative increases activity in certain areas of the brain. That’s why emotions play a big role in storytelling. And 50% of B2B buyers are more likely to purchase from brands they connect with emotionally.

6 Examples of Genius Brand Storytelling You Have to See

Marketing Insider Group

If you haven’t figured out how to tell your brand’s story well, you’re missing out on the huge revenue-boosting potential of your content marketing efforts. The right brand narrative has the power to increase the value of your business’s product or service by over 20 times.

Storytelling: How Important Is It to Your Brand?

Walker Sands

Branding Storytelling

5 B2B Brands That “Get” Storytelling

Modern Marketing

by Jesse Noyes | Tweet this Corporate storytelling is nothing new. But examples of brands doing it well are harder to find. With that in mind, we wanted to point out some examples of B2B brands that truly get corporate storytelling.

The Role of Data and Storytelling in Marketing Transformation

Marketing Insider Group

When identity, values and experiences are core brand differentiators, storytelling becomes essential. The post The Role of Data and Storytelling in Marketing Transformation appeared first on Marketing Insider Group. Today’s decision makers don’t want a sales pitch.

Purpose And The Power Of Brand Storytelling

Marketing Insider Group

Today’s consumers aren’t just passively buying from brands. The post Purpose And The Power Of Brand Storytelling appeared first on Marketing Insider Group. They view their purchases as extensions of their identity and values.

Novelty: The Storytelling Element Your Brain Craves

Contently

Last week, I explored the first of the four elements of great storytelling: relatability. ” In my content strategy work with brands, many conversations start out with the well-intentioned desire to copy brands they admire. Storytelling neuroscience

Brand Storytelling: Using Authenticity to Build Customer Relationships

Modern Marketing

Storytelling is an innate part of human connection. Brands can leverage the power of storytelling to create deeper relationships with customers and share unique perspectives from individuals and company leadership alike. What is brand storytelling and why is it important?

How to Do Brand Storytelling in 3 Successful Ways

Content Marketing Institute

Many marketers take the “brand” in brand storytelling too literally. But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Others forget the “story.”

Nine Arguments Against Business Storytelling

Marketing Insider Group

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism.

What Is Brand Storytelling and Why Does it Matter?

Kapost

Do you want your customers to engage with your brand? The post What Is Brand Storytelling and Why Does it Matter? We all do. But I don’t mean simply liking your latest Tweet or sharing a post you made on Facebook—I. appeared first on Kapost Blog. Content Creation

Why Data Storytelling Is Essential for the Modern PR Strategy

Contently

” The truth about the marketing industry is that things are nuanced, and very rarely does a tenet apply 100% across the board for all brands in all industries. However, relying solely on this PR strategy means overlooking significant opportunities to get your brand name out there.

3 Weird But Effective Storytelling Techniques to Improve Your Content

Cortex

Why Storytelling? brand storytelling Mindshare Brand Experience

How to Build Strong Brand Storytelling From the Inside Out

Marketing Insider Group

But employees are the heart of what makes our brand story come to life and create meaningful experiences for customers. In order for purpose (which is the foundation of brand storytelling) to be clear, companies have to understand the business that they’re really in.

7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling?

4 Secrets of Great Storytellers

Content Marketing Institute

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. What’s your story?

Introducing ‘The Storytelling Edge’

Contently

And if you’d like to subscribe to our free email course on becoming a more powerful storyteller, you can sign up here ! A little while ago, my mother sent me an email with the subject line, “The Youngest Storyteller.” Voices Storytelling

Storytelling in the Age of the Connected Customer

Marketing Insider Group

How content with a focus on experiences and emotional marketing can keep customers connected and create advocates for your brand. The post Storytelling in the Age of the Connected Customer appeared first on Marketing Insider Group.

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Long-form Storytelling & Thought Leadership: A Content Marketing Success

RockContent

Long-form storytelling is having a moment right now. Brands and media alike are using narrative arcs to capture and engage audiences for extended amounts of time. I’ve written about long-form storytelling recently – from both brands and media – all to lead up to a bigger piece of content that I’m very excited to share with you. Storytelling is a powerful tool that brands can use to establish themselves as thought leaders.

6 Elements Of Remarkable Storytelling

Marketing Insider Group

Whether he knew it or not, my grandfather was a master storyteller. What’s interesting is that it’s these same elements of storytelling that capture and enrapture audiences of companies with which I work today: Structure : All stories should have a clear beginning, middle and end.

Why Your Business Needs Storytelling

Hatchbuck

Comedians are compelling because they are storytellers. And if a good comedian can hold a crowd rapt for an hour or more with nothing but a microphone and some words, you should be able to do the same for your customers — with storytelling. Why You Need Storytelling.

4 Elements of Great Storytelling, Backed by Neuroscience

Contently

Once you sign up for a few brand newsletters, you get pounded with the same generic how-to articles. Check out the short video below to learn more about these four pillars and how they can make you a better storyteller. Content marketing is in a crisis.

Connect with Content: The Power of Business Storytelling

DivvyHQ

When you create content for your audience, it should be engaging and relevant, not a commercial for your brand. Here's a quick guide on integrating more storytelling into your content marketing. No one can resist a great story.

4 Benefits Of Using Storytelling In Marketing

Marketing Insider Group

Brand storytelling isn’t a new concept, as Susan Gunelius wrote back in 2013. Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling.

How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies

RockContent

More specifically, it’s non-fiction long-form storytelling that’s really having a moment right now. Long-form storytelling isn’t new, and it’s also not new to marketing.