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Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

The key to creating interactive content is to tie it directly to your brand, as you need it to bring in qualified traffic. It will require you to mention either a direct competitor or, at the very least, a brand that is not your own. Plus, it makes your brand more relatable, as you also showcase your customers at the same time.

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Top 8 Insanely Useful Content Marketing Tools Brands Need

nDash

While many often think of Skype as a communication app, it’s so much more than that. Additional benefits of using Skype for content marketing include: Capture audio or video testimonials from clients or other power users. The post Top 8 Insanely Useful Content Marketing Tools Brands Need appeared first on nDash.com.

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10 Company and Product Branding Tips from Microsoft

Convince & Convert

This gives me a unique view of what organizations are doing not only for their digital strategy but also with their overall brand marketing. One thing I’ve noticed is very few companies are doing a good job at both their corporate and product-level branding across social media channels. Read the whole entry. »

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Why a B2B Brand Is Experimenting With Snapchat

Convince & Convert

Former-Intern-Turned-Media-Maven Caitlin Angeloff joins Jay and Adam this week to share her successful approach to social media marketing within her brand, DocuSign. How a cross-functional approach to identifying and utilizing internal subject matter experts can lead to empowerment and enablement of your brand. Connecting the Dots.

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How to Establish a Powerful Personal Brand (to Boost Your SEO Efforts and More)

Sharpspring

Then it’s time to start working on your personal brand: Why Personal Branding Matters. One of the most common questions I get from clients and other agency founders: “Why would I spend time establishing my personal brand if all I need is to promote my business?”. Google knows brands and people. Obviously, you would.

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How to Take Charge of Your Personal Brand

Convince & Convert

Dorie Clark , Forbes contributor and author of Reinventing You , joins the Social Pros Podcast this week to discuss avoiding being pigeonholed in your current job, how to make a career change organically that will make sense, and accurately representing yourself in your personal brand. Please Support Our Sponsors. Listen Now .

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Are Chat Stories the Future of Native Advertising?

Contently

This may sound like the plot of a new Netflix show, but believe it or not, it’s branded content. Mom’s Secret,” one of the many stories available on the chat fiction app Yarn , is actually sponsored by Skype. Now, you might be wondering how Skype ties into a dark family melodrama. And it’s not just Yarn.