Marketing Insider Group

FEBRUARY 12, 2024

If your site loaded without crashing and had a few hyperlinks that actually worked, you were doing great. In this article, we’re exploring the essential elements of effective website UX in 2024 and how you can transform your site into an engaging, user-friendly platform that not only attracts visitors, but turns them into loyal customers.

Marketing Websites 236

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 236

Marketing Insider Group

OCTOBER 3, 2023

It’s true—people who visit your about us page spend 22% more time on your site overall (on average) and are 5X more likely to make a purchase. Quick Takeaways Users that visit your about us page spend 22% more time on your site and are 5X more likely to make a purchase. But not to worry. Who Reads Your About Us Page, Anyway?

Peer-to-peer 277

Peer-to-peer Lead Scoring Lead Ranking Paid Search Agency 277

Webbiquity

APRIL 18, 2023

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C. Your site should be fast and responsive, with all the needed information.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Marketing Insider Group

MARCH 4, 2024

They want brands to take their preferences into account — and be transparent about how they’re collecting and using user information. Essentially, the brand-consumer relationship has moved on from a one-sided transaction to a partnership. For instance, Google’s settings allow users to toggle certain ad brand types on and off.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Webbiquity

FEBRUARY 6, 2024

Use Consistent Branding Use consistent branding (and colors) throughout all your visual assets to create brand recognizability. Use consistently branded images across your whole site (blog posts, your About Us page, your press page, etc.) as well as around your off-site brand-owned channels.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Marketing Insider Group

NOVEMBER 29, 2022

Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. Without a well-designed and informative website, you can miss out on connecting with potential customers or supporters and spreading brand awareness. Your branding is outdated. Your website isn’t user-friendly.

Marketing Websites 290

Marketing Websites Paid Search Agency Click Rate Mobile Marketing 290

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

JUNE 30, 2022

Your website is your “online storefront” where prospects will most often form their first impression of your business and learn about your company before proceeding with completing calls-to-action and making purchases, so you need to carefully consider how you can demonstrate to your site visitors that your business is trustworthy.

Marketing Websites 294

Marketing Websites Ad Building Lock-In Case Study 294

Webbiquity

JUNE 21, 2022

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Marketing Insider Group

DECEMBER 18, 2023

With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Why Sponsored Updates?

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

Marketing Insider Group

MAY 24, 2023

For an example of how this works, you can use inurl:spaghetti or intitle:spaghetti to find sites with “spaghetti” in the URL or title. While regular Google searches can lead you to sites that have your search term in the URL, this trick can ensure you find sites that focus on the keyword. How can you locate more?

Search Marketing 301

Search Marketing Google Optimization Tips 301

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Not only does your site need an impressive design, but also a user-friendly, functional layout. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329

Marketing Insider Group

FEBRUARY 22, 2021

Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute. For most brands, organic search traffic is paramount. Here are a few of the top reasons every brand should think of content as a ranking factor in itself. Pumping out regular content isn’t enough.

Domain 341

Domain Content Long Tail Marketing Keywords 341

Webbiquity

JUNE 13, 2023

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Marketing Insider Group

AUGUST 15, 2023

This new information is what we call “fresh content” This could be anything like: Brand-new blog posts Articles News updates Revised landing pages According to Search Engine Journal, 49% of marketing professionals deemed organic search as their most profitable marketing channel. Increased engagement. Authority and trust.

SEO 239

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 239

Webbiquity

MARCH 15, 2022

If you haven’t mapped out how your customers move from awareness of your brand to a sale, it will much harder to move them through the purchase funnel. Awareness: The buyer learns about your brand for the first time. It will be hard to optimize your site and marketing for conversion without the right information.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Marketing Insider Group

AUGUST 28, 2023

Digging Deeper into Search Engines’ Role A deep understanding of search engines, like Google and Bing, can make all the difference when it comes to boosting your site’s presence. It can either help or hurt your site’s search results, ultimately impacting the effectiveness of search marketing efforts.

SEO 213

SEO Lead Scoring Lead Ranking SERP 213

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness. Instead, it’s a growing channel that builds brand credibility. Influencers.

B2B Marketing 127

B2B Marketing B2B Planning B2B Thought Leadership 127

illumin

FEBRUARY 29, 2024

Anyone can upload anything onto the site, and some creators, while large, may not share content that fully aligns with your brand. While YouTube does its best to moderate the site and upkeep content policies, it isn’t perfect. In one respect, that is true – brands do not deal directly with creators but buy ad space instead.

Youtube 105

Youtube Advertisements Advertising Brand Identity 105

Top Rank Marketing

FEBRUARY 14, 2024

The more relevant, authoritative sites link to your content, the more trustworthy and useful Google will consider it. Improved brand visibility and high-quality traffic If you have links on popular sites that are related to your content, audience members on those sites will find your content more frequently and organically.

Link Building 94

Link Building SEO Ad Building Lead Scoring 94

Optinmonster

APRIL 15, 2024

Want to know what your visitors secretly think of your site, products, and services? The best way to find out: add a survey popup on your site! If people land on your site, don’t like what they see, and go away, you could be losing a lot of business. But 91% of unhappy customers who don’t complain simply leave your site.

Customer Surveys 78

Customer Surveys Marketing Websites Marketing Management Template 78

Scoop.it

FEBRUARY 15, 2024

Generates traffic to the site Email marketing is a powerful tool for small businesses to promote their websites. With effective email marketing strategies, you can increase your email open rates and click-through rates, resulting in more traffic to your site. The more traffic to your site, the higher the chances for sales.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Top Rank Marketing

MARCH 27, 2024

The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. Each one has caused a shakeup in rankings — brands that enjoyed unassailable top spots lost positions, and new, more relevant content rose up the search engine results page (SERP).

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. Social review sites. Social curation and bookmarking sites. Social networking sites. Overview: Social networking sites allow people to connect with each other through a shared online space. What about forums?

Social Media 145

Social Media Social Marketing Media Curation 145

Kevin Indig

OCTOBER 30, 2023

  Google News tools Google Discover tools More about JetOctopus GSC on steroids  [link] , Register for a free trial now at  my.jetoctopus.com   Brand combination searches make your site indispensable. You’re surely aware of brand searches. Its organic traffic has exploded.

Branding 106

Branding Brand Identity CTR SERP 106

Animalz blog

MARCH 11, 2024

Site Reputation Abuse (aka ‘Parasite SEO’) Site reputation abuse, also known as ‘Parasite SEO,’ involves piggybacking on trusted sites’ authority to boost thin content. These sites received “Pure Spam” notifications in Search Console, indicating manual penalties from Google. .”

Generation 100

Generation CAN-SPAM Domain Content 100

Martech

MARCH 25, 2024

There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Question-and-answer site Quora finished “in the top 20 performing generative domains in 11 of 15 categories,” according to Authoritas. Why we care. Get MarTech!

Studies 84

Studies Paid Search Agency Google Product 84

Optinmonster

APRIL 8, 2024

Product pages are one of the most pivotal pages on your e-commerce site. It’s where people decide to become your customers or leave your site for good. They aid with navigation and help visitors discover related content on your site. In reality, 70% of visitors who abandon your site never come back again.

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

Martech

JANUARY 23, 2024

Dig deeper: 5 Black Friday trends marketers can act on Value for ecommerce customers As a successful ecommerce brand, ThriftBooks sells new and used books on Amazon, eBay and other book sites. Web content on the site and pushed out on social media delivers recommendations and lets book fans know what’s on the horizon.

Loyalty 107

Loyalty eCommerce Buzz Paid Search Agency 107

Contently

MARCH 14, 2023

In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. But digital marketing experts disagree.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Top Rank Marketing

APRIL 8, 2024

Whether your site is massive or tiny, a content audit can help you understand what you have, what you need, what you don’t need, and what actions you can take in the future to make sure your ecosystem of content is contributing to your goals.” Simplify and improve your site’s user experience.

Lead Scoring 93

Lead Scoring Lead Ranking Paid Search Agency Content 93

Contently

JANUARY 11, 2023

An integrated approach is the only way to make their interactions with your brand seamless. As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. Personalization takes many forms.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brand Identity 108

Brand Identity Branding Aggregators Marketing Analytics Tools 108

Go Beyond SEO

JANUARY 23, 2024

At its core, search engine optimization (SEO) is our secret sauce for elevating a brand’s visibility online. Links are the currency of the web, and robust link-building tactics can significantly boost the authority and credibility of your site. So, what is SEO, exactly? Let us be the architects of your digital success.

Small Business Marketing 78

Small Business Marketing SEO Service Business 78

SmartBrief - Marketing

MARCH 7, 2024

Marketers may be missing out on important brand conversations by not leveraging dark social media activity to their advantage. Marketers in Capterra’s survey estimate that 47% of all conversations about their brand or product happen on dark social media channels. These key factors have driven the rise of dark social activity.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Top Rank Marketing

JANUARY 17, 2024

An SEO audit provides a comprehensive overview of the current health of your on-site SEO. By either updating existing pages or creating new pages to compete for these keywords, you can bring in new traffic and enhance how well the rest of your site ranks by association.

Analysis 96

Analysis Lead Scoring Lead Ranking SEO 96