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5 Email Trends to Watch in 2018

Inbox Insight

Rather than smothering your potential customers in content you think they’re interested in, you’re providing content they actually are actively interested in – resulting in higher engagement, stronger relationships and significantly raises the likelihood of a sale. Artificial Intelligence. Conversational Tone.

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How to Properly Diagnose a Failed Email Campaign

Content Standard

Customers will appreciate that you seem to precisely anticipate what they are looking for next—and you can bask in your sales genius. A strong email marketing campaign is crucial to your brand’s ability to build relationships, convert prospects into leads, and drive your overall marketing efforts.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

One side of the supply helps firms generate demand — acquire leads in a sales-led “push” model, one that feels more focused on outbound communication. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few.