Martech

NOVEMBER 20, 2023

RFI/RFP Process: Decide whether you need to engage in a formal Request for Information (RFI) or Request for Proposal (RFP) process. Strategic Goals and KPIs: Craft a comprehensive RFP that reflects your high-level strategic goals and Key Performance Indicators (KPIs). Set up demos with these vendors to make relevant comparisons.

Enterprise Management 106

Enterprise Management Marketing Management RFI RFP 106

Hinge Marketing

APRIL 5, 2018

We often speak with prospects in government contracting who have encountered a great divide within their firms — those who desperately want their firm to revamp its website for increased business development opportunities and those who don’t think a website matters because their work comes from RFPs. It can attract top talent to your company.

RFP 48

RFP Marketing Websites Differentiation Paid Search Agency 48

Zoominfo

APRIL 21, 2020

If your foot in the door to a target client starts with an RFP/RFI , spend some serious time on the content of your answers. And you can make it show through your RFP/RFI responses. It’s doesn’t depend on being a giant in the industry, on having all the connections, or on having a brand everyone recognizes.

Work Management 221

Work Management Marketing Management Vendors RFI 221

Martech

JULY 26, 2022

Decide whether or not you need to engage in a formal RFI/RFP process. The most effective RFPs only request relevant information and provide ample information about your brand and its needs. From the RFP responses, you should be able to narrow your list down to three or four solutions that you’ll want to demo.

Enterprise Management 79

Enterprise Management Marketing Management Vendors RFP 79

Biznology

FEBRUARY 13, 2018

I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting. One almost never thrives without the other.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Hubspot

AUGUST 31, 2018

Have you been tasked with the job of creating a request for proposal, or an RFP? We’re diving into the specifics of what an RFP actually is, why you might need one, and how to create your very first one today. RFP vs. RFQ. An RFQ, or request for quotation, is slightly different than an RFP since it’s just the quote itself.

Work Management 93

Work Management RFP Marketing Management Marketing Proposals 93

Hubspot

JUNE 22, 2018

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. An RFP allows you to collect offers from various vendors and select the vendor that best meets your criteria, both in regards to skill and budget. Address: 302 Inbound Ave.

Sample 97

Sample RFP Work Management Template 97

Martech

JUNE 9, 2022

When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. This can help your team make an effective platform choice.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Email Marketing 97

Walker Sands

OCTOBER 12, 2020

Some companies prefer to go through a more formal RFP process with multiple agencies and a series of rounds to get to “the one,” while others prefer to keep the pool smaller with a more informal approach centered around in-depth interviews and creative thinking exercises. If I take the RFP route, what should be included in that?

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Zoominfo

APRIL 21, 2020

If your foot in the door to a target client starts with an RFP/RFI , spend some serious time on the content of your answers. And you can make it show through your RFP/RFI responses. It’s doesn’t depend on being a giant in the industry, on having all the connections, or on having a brand everyone recognizes.

Work Management 100

Work Management Marketing Management Vendors RFI 100

Sprout Social

APRIL 20, 2023

A hacked account can mean a ton of brand damage as well as a crisis to manage that is of your own making—the worst kind of crisis there is. I don’t like trusting my channels and brand voice to just anyone assigned from the agency team. Ready to find the best partner for your brand?

Paid Social Agency 125

Paid Social Agency Paid Search Agency Social Media Ad Agencies 125

Hubspot

APRIL 7, 2015

There are probably a variety of reasons why (it’s outdated, it’s not mobile friendly, it doesn’t represent your brand, etc.)—but Well, many businesses will write a website RFP (request for proposal) and then send that RFP out to multiple agencies hoping they’ll respond. You’ve decided your business needs a new website.

RFP 28

RFP Paid Search Agency Design Advertising Agencies 28

Biznology

JUNE 3, 2020

Technology accelerated the change, with databases, email, social networks, digital advertising, online RFP price bid systems, all dramatically impacting the nature of customer engagement—and increasing the importance of marketing and IT. Marketing is no longer just about advertising, brand and leads. So, where is this heading?

B2B Marketing 166

B2B Marketing B2B Thought Leadership B2B Marketing Management 166

Biznology

FEBRUARY 9, 2018

This doesn’t scale well if every brand or business unit within your enterprise is doing it in isolation. If every brand used Google Planner, they would all choose the same or similar keywords, and their content would just compete for the limited shelf space in Google. A common mistake is to use brand names in social queries.

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Martech

MAY 22, 2023

You know your brand better than these platforms do, so you must use your AI results as a starting point for further testing. If your vendors don’t plan to include AI or focus on a specific use like subject lines, it might be time to start an RFP and talk to other vendors that are farther down the innovation path.

Marketing AI 108

Marketing AI RFP Vendors Planning 108

Martech

JUNE 17, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork of consumer privacy regulations. Decide whether or not you need to engage in a formal RFI/RFP process. Make a list of the vendors that meet your criteria.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Vendors 100

Martech

FEBRUARY 16, 2023

“When we consider programmatic advertising, I tend to put things in two different buckets … brand and demand,” says Andrews. Brand is the long game. If people don’t know who we are or what we do, they aren’t going to reply to our e-mail, send us an RFP or answer our phone call. One in the U.S., One in the U.S.,

Paid Search Agency 106

Paid Search Agency Ads Campaigns Account Based Marketing 106

Marketing Insider Group

SEPTEMBER 14, 2020

I learned that the firm: Experiences 12 to 18-month sales cycle on enterprise accounts with most efforts leading to RFP automatically reducing margin growth. Tends to be responsive to customer-defined needs rather than creating a need, which cuts deal sizes by 10% to 30%. And I see product-based content on their blog.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

Hubspot

MARCH 10, 2021

If your business can reach those users with informative, relevant answers to their questions (related to your own products or services), those readers will begin to see your brand as an authority on the topic. There's a world of difference between readers who search "what is an RFP", and those who search "How to write an RFP".

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

BenchmarkONE

AUGUST 10, 2022

This will boost your visibility and build brand awareness, allowing prospects to see your expertise and seek out your services. It’s great to spend time networking at marketing industry conventions, meetups, and conferences, but there’s another marketing channel you may be missing out on: RFPs. Network Like The Pros.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ideal Customer Profiles Paid Content 76

Martech

JANUARY 6, 2022

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. Decide whether or not you need to engage in a formal RFI/RFP process. Why it’s hot now. Why we care.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Vendors 104

Hubspot

DECEMBER 9, 2020

This brand of sales emphasizes the "why" over the "what" of a potential sale. For example, a rep might target a company with a brand-new CEO who’s looking to make their mark. They give an example of a top business services salesperson who walked into an hour-long RFP presentation with several executives.

Work Management 94

Work Management RFP Phishing Bundling 94

SnapApp

FEBRUARY 28, 2018

As a B2B marketer, you’re faced with a number of branding challenges — from explaining what it is that you actually do , to making less-than-exciting (cough *boring*) industries sound intriguing. Marketers today do more than just shape campaigns and figure out how to market products and brands. . Why Personal Branding Matters.

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

SpotMe Blog

OCTOBER 20, 2022

In this article, we outline the features you should look for in a medical event management platform, list the 9 best event platforms out there for HCP events, and provide an RFP template to help you compare vendors. 2) Branding. You should be able to brand your medical events. HCP event platform: 8 features to look for.

Enterprise Management 52

Enterprise Management Work Management Marketing Management RFP 52

Marketing Insider Group

JULY 1, 2020

Articles were created in real-time for selling conversations rather than to gain brand awareness. There, the stories were further validated to prove the case on hard costs vs soft costs (and risks versus growth). They are also in conversations to expand within the site and to develop strategies for additional locations.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Strategic-IC

FEBRUARY 16, 2021

You can also then jump into your third-party platform and validate that those accounts are active in other related areas as well, and not just with your brand. Jo: We recently had this question from our New Logo team who were actually answering an RFP, so already in that process. Alex: Absolutely. They seem like impressive results?

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

Sales Engine

AUGUST 24, 2015

Everyone’s talking about content marketing , and companies are investing big dollars to jump on the bandwagon—but most are still thinking about it from yesterday’s marketing perspective where marketing’s primary role is branding and positioning. You’re going to be well positioned and you may get to help design the RFP.

Demand Generation Agencies 120

Demand Generation Agencies RFP Thought Leadership Paid Search Agency 120

Hubspot

OCTOBER 9, 2018

In a solicited business proposal, the other organization asks for a proposal with an RFP (request for proposal). If they've sent you an RFP, make sure you read it carefully so you know exactly what they're looking for. Stay on brand: Don't be afraid to let your company's personality to shine through in your proposal.

Examples 97

Examples Terms and Conditions RFP Tips 97

Golden Spiral

SEPTEMBER 15, 2021

More brand awareness? Some focus on web design or branding, while others focus on PR, SEO, or inbound strategies. Many companies opt for an RFP as a way to easily weigh the pros and cons for each agency. Whether or not your company wants to go the route of a formal RFP, there are some questions you should ask all your vendors.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62

Martech

JULY 29, 2022

Decide whether or not you need to engage in a formal RFI/RFP process. The most effective RFPs only request relevant information and provide ample information about your brand and its ABM needs. Submit your list of the ABM capabilities you’ve identified, and set a timeframe for them to reply. Questions to ask at the demo.

Enterprise Management 98

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 98

Webbiquity

JULY 6, 2010

How to Write an Ad Agency RFP. Small companies don’t bother with agency RFPs (nor should they) and even mid-sized companies use them less today than in the past. For example, brands no longer control their messages—their customers do. These are the posts that readers have “voted&# as the best by their traffic so far.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Litmus

OCTOBER 1, 2018

Which ESPs are the most popular among brands in different industries, geographies, and more. White: There’s a reason that the top 10 ESPs are in the top 10, but that doesn’t necessarily mean they’re the best fit for your brand and email marketing team. For every brand, there are at least several great ESPs to choose from.

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

Sales Engine

MAY 22, 2016

Why Marketing is the New Selling – Through its traditional competencies of Branding, Events, Social Media, and Web marketing… Marketing should become the “accountable” party for all transactional sales. my product does ABC and is better than Brand X because of LMNOP).

Allocation 136

Allocation RFP Consulting Paid Search Agency 136

Circle Studio

DECEMBER 19, 2018

Keep in mind that the RFP/shortlist/interview process is the final stage in what is often a 2-3+ year chase. So in 2019, look for ways that marketing can proactively support your firm’s business development efforts by reaching, engaging and nurturing prospects before the RFP is issued AND after a client is landed.

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Stevens & Tate

MARCH 15, 2021

Does the look of your creative elements reflect your current brand or do your ads look outdated? Write an RFP. Is the message you are presenting now promoting what is relevant for your target audiences today? Or is it stale? Do you feel like a priority with your marketing agency?

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 59

SpotMe Blog

JANUARY 26, 2022

There’s a step-by-step wizard that lets you create a fully branded app. Download your RFP template for virtual events now. SpotMe, virtual and hybrid event platform trusted by Fortune 500 and leading companies SpotMe comes with webcasting, video breakouts , and personalized agendas. SpotMe recently added templates. 100 reviews).

Webinar Metrics 52

Webinar Metrics RFP Webcast Paid Search Agency 52

Aberdeen

MARCH 19, 2020

The goal of the B2B buyer/researcher is to remain anonymous for as long as possible and do as much research as they can outside of a vendor website or even vendor branded content. On their way to evaluating if you should be in their consideration set for the RFP or project under consideration. The bad news?

Lead Ranking 69

Lead Ranking Marketing Qualified Leads Top of Funnel MQL 69