Marketing Insider Group

FEBRUARY 7, 2023

Whether you’re doing a brand refresh or launching a new campaign, a solid brand messaging framework is essential for success. Scaling your business requires a clear vision for your brand, and a set of messaging guidelines streamlines your ideas. Sharing your brand’s mission with potential customers becomes effortless.

Brand Identity 203

Brand Identity Branding Word of Mouth Guidelines 203

Heinz Marketing

JULY 29, 2022

But once the dream candidate is onboard, we need to ensure our brand of B2B, the Predictable Pipeline methodology, is well trained and adopted. We believe it is easier to teach someone our brand of B2B , than it is to impart our values. MarketingProfs – a comprehensive resource for anything and everything B2B.

Resources 100

Resources B2B Marketing Analytics Tools Lead Gen 100

Webbiquity

MARCH 10, 2022

Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. In fact, 54% of B2B companies have a brand program to measure their brand perceptions.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. Rebranding is a major strategic undertaking for any organization.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Brand Identity 103

Marketing Insider Group

APRIL 23, 2018

Because it’s so effective – pretty much every high performing business is using content, with 91 percent of B2B organizations and 86 percent of B2C brands using it […]. The post How to Create More Effective Content When Resources Are Thin appeared first on Marketing Insider Group.

Resources 271

Resources Effectiveness Startups Content 271

Biznology

JUNE 28, 2019

Implementing an employee advocacy program has a slew of benefits for your marketing team, but you might be surprised to hear it helps your human resources department as well. Employee advocacy involves people across your organization promoting your brand, its products, services, and initiatives.

Resources 149

Resources Social Media Thought Leadership Public Relations 149

Marketing Insider Group

MARCH 29, 2023

Did you know that brand storytelling can have the same effect? When brands use content marketing to tell compelling stories, they can make us forget that it’s marketing at all. Instead, what we see and feel is the meaning and mission behind what brands do. Consumers want to buy from brands whose values align with their own.

Storytelling 229

Storytelling Brand Identity Branding Paid Search Agency 229

Sprout Social

SEPTEMBER 2, 2022

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Type: Worksheet.

Social Media 117

Social Media Training Course Resources 117

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Brand Identity 111

Brand Identity Branding Advertising Agencies Cross-Selling 111

Sprout Social

NOVEMBER 25, 2020

In a pay-to-play game, social media advertising is a must for brands. In this resource, you’ll find all our essential guides to paid social advertising. Understanding how to build audiences, target specific users, retarget certain groups and measure success is key to any brand. Why is it so important? Getting started.

Social Media 142

Social Media Resources Advertisements Advertising 142

Vision Edge Marketing

APRIL 11, 2023

Building a brand is like building a house. When you have an authentic brand, you have the foundation for building trust and loyalty with your customers, employees, and partners. But, without authenticity, your brand is like a house of cards, ready to come tumbling down at the slightest gust of wind.

Loyalty 198

Loyalty Brand Identity Branding Ad Building 198

Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. Why Is B2B Brand Development Important? Consistency Is Key.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Convince & Convert

DECEMBER 15, 2023

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. Iconic beauty brand Glossier swears by this approach, and it has served them well. What other brands peak their interests? What else is important to them?

Rules 148

Rules Planning Brand Identity Branding 148

Content Standard

MARCH 12, 2024

So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. It currently stands at close to 60%, down from 85% in 2020 when consumers looked to brands for guidance during the pandemic.

Media 99

Media Brand Identity Branding Storytelling 99

SmartBug Media

DECEMBER 23, 2021

We have our own virtual community at SmartBug® called #LadyBugs, where we share articles and resources—or even vent when we need to. Last week, our #LadyBug members shared some of their favorite resources that are by women and for women, including podcasts, newsletters, and websites. I’ve compiled them all in this article.

Resources 98

Resources Fulfillment Newsletter Communities 98

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Marketing Insider Group

JULY 28, 2015

Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda. You see, the biggest barrier to your personal branding success is the lack of planning, strategizing and goal-setting. 15 Resources To Help Your Personal Branding Tune-up.

Resources 100

Resources Personalization Brand Identity Branding 100

Marketing Insider Group

APRIL 14, 2016

The post 6 Content Marketing Resources Brands Should Be Aware Of appeared first on Marketing Insider Group. There’s a reason that content dominates the world of marketing: It allows businesses to leverage their knowledge and stand out from their competition. It also […].

Resources 100

Resources Content Marketing Brand Identity Branding 100

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. This holds true for manufacturers as well, who can leverage social media platforms to increase brand visibility, engage customers, and drive business growth.

Social Media 78

Social Media Media Brand Identity Branding 78

Marketing Insider Group

SEPTEMBER 29, 2020

Human Resources solutions provider ADP offers several software tools and services for HR and payroll management. But crucially, they understand that the “human” aspect of human resources is the most important part. Small businesses can achieve success in competitive content areas by taking their own unique slant on a common topic.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Content Marketing Institute

MAY 11, 2021

Visualizing data is a great way for brands to get attention and earn credibility. Continue reading → The post Transform Your Data Into Great Visuals With These Resources, Tips, and Tools appeared first on Content Marketing Institute.

Resources 144

Resources Tips Tools Stats 144

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. Think of it this way: your brand is what sets you apart, defining your unique story and the distinct value you offer. This understanding is the bedrock of your manufacturing branding.

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

ClickZ

MARCH 16, 2023

Some brands believe that consumers simply aren’t loyal anyway and constantly battle for more reach, stand out, and new customers. Apple reigns as the most valuable brand of our time, achieving a valuation into the trillions by selling more to its existing user base. But the idea that there is no loyalty is a limiting one.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

Martech

OCTOBER 23, 2023

Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. A slowdown doesn’t necessarily mean pulling the plug.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Brand Identity Branding 119

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Smart Insights.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement. Get the Kit.

Training 141

Training Top of Funnel Resources Work Management 141

illumin

FEBRUARY 29, 2024

For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way. Anyone can upload anything onto the site, and some creators, while large, may not share content that fully aligns with your brand.

Youtube 105

Youtube Advertisements Advertising Brand Identity 105

Contently

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand. I should know.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

ClearVoice

MAY 16, 2020

As many brands reexamine their budgets, their ability to hire outside vendors is being analyzed and questioned. And many resources to help fuel your business as we await the next steps. From applying for small business loans to filing for unemployment and more, consider this your COVID-19 resource guide. Learn more here.

Resources 122

Resources Budget Programs Act-On Television marketing 122

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Advertising Agencies 127

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 127

Brandpoint

JUNE 4, 2020

Liz Wassmann, Brand Manager at Farmer’s Fridge, oversees social media, email programs, content, copy and brand partnerships for this growing food delivery start-up. Prior to Farmer’s Fridge, Liz spent time working at an ad agency creating email strategies for brands like Crate & Barrel. AKA, most of us!)

Resources 148

Resources Budget Programs Paid Search Agency Advertising Agencies 148

Stevens & Tate

DECEMBER 21, 2020

If you are looking for packaging design resources, here are 7 to get you started. BXP (Brand Experience). It features design inspiration from the entire globe along with industry headlines and a fully stocked directory of packaging design resources. Seven Steps To Launching A Packaging Brand. Packaging World.

Resources 59

Resources Design Creativity Features 59

Martech

NOVEMBER 2, 2023

Agile start-ups and online publishers are pirating attention away from global brands by creating more engaging, resourceful and user-focused content. This amounts to a 36% reduction in online market share for top beauty brands, a 55% decrease for leading home insurance brands and a staggering 100% loss for pharma brands.

Brand Identity 114

Brand Identity Branding Work Management Marketing Management 114

FMG Suite

NOVEMBER 2, 2023

We know every advisor’s brand is unique, so their website should be too,” said Susan Theder, Chief Marketing Officer at FMG. Our enhanced premium website design service gives advisors an unparalleled level of design expertise so we can collaborate to build a stunning website aligned with their business goals and brand style.”

Resources 59

Resources Design Marketing Management Marketing Automation Services 59

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Within 24 hours, the posts racked up 2.9

Brand Identity 110

Brand Identity Branding Communities Viral Marketing 110