Martech

JANUARY 25, 2024

StoryChief’s AI Content Strategy Builder generates personalized content plans and calendars based on the brand, audience, and competitors. It enables brands to store and leverage customer data for personalized and automated marketing campaigns, as well as to understand customer feedback and sentiment for every location.

Marketing AI 85

Marketing AI Paid Search Agency Lead Ranking Psychographics 85

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events. Provide insights on nurturing engagement.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Heinz Marketing

AUGUST 19, 2021

Psychographic : Psychographic segmentation divides your target audience by values, pain points and opinions. Segmentation allows your business to deliver purposeful and effective communication to those that are the most likely to engage with your brand. What problems are your ideal customer trying to solve?

Ideal Customer Profiles 117

Ideal Customer Profiles Segmentation Psychographics Marketing Automation Services 117

Martech

JANUARY 26, 2024

Dig deeper: How to make your ‘ideal customer profile’ more ideal Advanced ways to build precise customer profiles While general demographic, firmographic, psychographic and behavioral data can be enough to create an ICP, not all companies are sure who exactly they want to target.

Ideal Customer Profiles 122

Ideal Customer Profiles Profiling Enterprise Management Work Management 122

Martech

NOVEMBER 1, 2023

Dig deeper: Email marketing strategy: A marketer’s guide Audience segmentation Audience segmentation can take many forms: demographics, geographics, psychographics, family status, affinities, existing vs. prospective customers, etc. The more discrete your segments, the more you can tailor your messaging.

Marketing AI 130

Marketing AI Email Marketing Psychographics Advertising Agencies 130

Salesforce Marketing Cloud

MARCH 7, 2024

6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers. Psychographic segmentation Psychographic segmentation is all about lifestyle, interests, values, attitudes. What are the best practices for segmenting your email list?

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Martech

DECEMBER 20, 2022

These segments can be based on one or several characteristics that clients have in common, such as demographics, psychographics, preferences, or even behavior. This, together with recognizing their loyalty to your brand with incentives (coupons, rewards or promotions), all lead to gaining a larger share of your members’ wallets and spend.

Lead Ranking 98

Lead Ranking Loyalty Segmentation Marketing AI 98

ClearVoice

DECEMBER 18, 2023

Suppose you’ve ever been on the receiving end of a “To Whom It May Concern” email or even a generic piece of advertising from a brand you’ve supported before. What does this person want or need that my brand can provide? Why are buyer personas important? In that case, you understand the importance of buyer personas.

Buyer Personas 97

Buyer Personas Psychographics Advertising Agencies Ideal Customer Profiles 97

Launch Marketing

FEBRUARY 7, 2024

These include the basic demographic, firmographic, behavioral and psychographic characteristics. Establish Your Brand Positioning Understanding your product’s key features and benefits will help set you up for successful positioning in the market. Knowing how you stack up against competitors is critical to brand positioning.

Marketing Strategy 114

Marketing Strategy Marketing & Strategy B2B Marketing Planning 114

Biznology

DECEMBER 2, 2020

The feeling captured in the headline emerged in Gartner’s studies of how organizations with different psychographic profiles think about enterprise technology adoption. Many companies concentrate most of the video budget on product introductions, testimonials, thought leadership, and branding videos with fairly high production values.

Psychographics 138

Psychographics Gartner Thought Leadership Budget Programs 138

Navigate the Channel

MAY 30, 2023

Try to not just include representation in the marketing images, but on internal teams from the brands selling to them. The people you serve need to see themselves or who they aspire to be reflected in the visual imagery your brand puts forth. It fosters loyalty, growth, and positive brand perception.

Planning 65

Planning Paid Search Agency Psychographics Work Management 65

The Marketing Blender

APRIL 17, 2024

As a bonus, branding and marketing actually helps accelerate the sales pipeline and close deals faster! Strong Branding Is the Cornerstone of Industrial B2B Marketing Brand identity, awareness, visibility, and reputation are all critical to survival in the revenue cycles of a typical industrial products or services company.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

The Marketing Blender

MARCH 22, 2024

The psychographics of your audience is where you will find the levers that will move marketing forward. Whether it’s boosting brand awareness, generating leads, or improving conversion rates, setting clear and measurable goals is crucial. If no one knows about your brand, awareness is the top priority.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Contently

APRIL 6, 2023

This, in turn, leads to higher conversion rates, increased brand loyalty, and a better return on investment for your marketing efforts. Sometimes, knowing your customers can enact social change as well as increase brand affinity. The message resonated with women, resulting in the following: 36.8

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Optinmonster

APRIL 10, 2024

It’s one of the best examples of how emotional intelligence plays out in marketing: Brands that add emotional quotient to their marketing focus on the things that their customers care about. In the time before the internet, brands marketed to a broad audience. They close the gap between what they want and what customers want.

Marketing AI 88

Marketing AI Planning Paid Search Agency Psychographics 88

Brandwatch Marketing

OCTOBER 31, 2023

Brands can establish different groups of customers and the needs of those customers. By understanding what motivates them to make a purchase, brands can build their business around providing solutions to those needs. Customer analysis should move through three different stages.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

SocialPilot

FEBRUARY 19, 2024

Everyone, from marketers to brands to common people, is utilizing AI to create SEO-optimized content within a fraction of the time than human writers. You can use AI to do keyword brainstorming and topic ideation, prepare a list of SEED keywords, and find the target market, demographics, and even psychographics.

Generation 98

Generation Psychographics Content User-Generated Content 98

Brandwatch Marketing

OCTOBER 31, 2023

Brands can establish different groups of customers and the needs of those customers. By understanding what motivates them to make a purchase, brands can build their business around providing solutions to those needs. Customer analysis should move through three different stages.

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

Rev

AUGUST 16, 2023

But that leap could not compare to the leap of using psychographics. Exegraphics do for B2B what psychographics are doing to B2C: redefining the ways we can assess and understand our customer bases. Unless your company is brand-new, you’ve experienced it. Those lost customers are learning opportunities!

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Psychographics Segmentation 78

ClearVoice

APRIL 4, 2022

However, if you want to make your audience feel something with the e-commerce copy and optimize for conversions, you need to focus on psychographics. Psychographics are based on why a person does what he or she does. Some examples of psychographics include: Attitudes. You can do this by: Telling your brand’s story.

Copywriting 85

Copywriting Optimization Conversion Psychographics 85

PureB2B

MAY 30, 2022

Ask yourself what problem your business solves 2. Research and identify your best customers 3. Analyze customer feedback 4. Define customer characteristics 5. Optimize your brand and strategy Ideally, you’ll be able to follow each one of these steps.

Ideal Customer Profiles 62

Ideal Customer Profiles Segmentation B2B Marketing Psychographics 62

Terminus

NOVEMBER 9, 2020

And, right on cue, it has finally arrived: Terminus Nation is extremely excited to announce that we’ve acquired GrowFlare, a innovative psychographic account profiling solution that puts an entirely new type of real-time data at marketers’ fingertips. To be honest, we end up getting that stuff too, only three to five years later.

Psychographics 58

Psychographics B2B Marketing Bombora B2B 58

Porch Group Media

NOVEMBER 17, 2021

Brands should expect to see omnichannel shopping as a much more ingrained way of shopping and purchasing. More than half (52%) of consumers are likely to switch brands if a company doesn’t make an effort to personalize communications to them and 65% of business buyers say the same about vendor relationships.

Psychographics 143

Psychographics Touchpoints Demographics eCommerce 143

Martech

OCTOBER 4, 2021

It’s the ABCD of marketing, but in the zero-party data age where an opt-in and an email address are merely a start — complemented by a host of granular self-reported preferences and psychographic data from all manner of sources — how do marketers unify, harmonize, and action it?

Psychographics 106

Psychographics Aggregators Privacy Eye-Tracking 106

Content4Demand

SEPTEMBER 17, 2021

Do you see opportunities for more B2B brands to use intent data intelligence at the foundational stage of formulating their content strategies? Oftentimes, a salesperson is the first brand impression a customer has from a company. What advice do you have for brands that are just starting to apply intent data to content strategy?

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

BenchmarkONE

DECEMBER 28, 2021

Some brands take it a step further and assign alliterative names to audience personas to make them memorable. Key psychographics : His dog, Benny is his best friend but his job is first priority. . Key psychographics : She is a perfectionist and takes very good care of all her possessions, including her beloved dog Mitzi. .

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand. Social listening plays a vital role in this area.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Valasys

APRIL 19, 2024

Similarly, agencies employ dedicated researchers who track competitors, analyze customer psychographics, and scour reams of market data for insights. Moreover, this allows agencies to notice branding, messaging, or positioning issues that may be invisible to staffers stuck in a rut.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

Litmus

SEPTEMBER 19, 2022

Key takeaways from McKinsey & Company’s Next in Personalization 2021 Report show that personalization remains a critical ingredient in brand marketing. These errors can potentially lead to lost subscribers, damage to your brand, low conversion rates, and missed ROI.

Automation 92

Automation Top of Funnel Psychographics Loyalty 92

Digilant

OCTOBER 25, 2023

With the right combination of data, messaging, and targeting, you can help consumers learn more about why your brand, products, or services provide them with the best value. Audience data is a powerful tool for finding, targeting, and driving consideration amongst existing and prospective brand customers.

Top of Funnel 59

Top of Funnel Funnel Advertising Advertising Funnels Psychographics 59

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events. Provide insights on nurturing engagement.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Spiralytics

JANUARY 29, 2023

In this day and age, there’s plenty of data available to brands. From the websites you visit, the apps you use, and the social media platforms you check in to, there’s an abundance of data that brands can use to better understand what their customers want.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Marketing Agencies 1 Psychographics 118

ClearVoice

DECEMBER 19, 2023

Brand awareness? Psychographics (values, opinions, attitudes, interests, etc.) Typically, content strategy goals are focused in one of four areas: Brand awareness Thought leadership Lead generation Engagement and loyalty But in general, your goals should always be specific, measurable, achievable, relevant, and time-bound (SMART).

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Content 52

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Social media’s soaring popularity is helping thousands of online brands, especially eCommerce and small business owners. 68% of customers say that they follow brands on social media to stay informed about new products.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Martech

FEBRUARY 16, 2023

When we consider programmatic advertising, I tend to put things in two different buckets … brand and demand,” says Andrews. Brand is the long game. The other was an international brand campaign which included introducing the company in several nations. It was also part of their global brand refresh. One in the U.S.,

Paid Search Agency 115

Paid Search Agency Ads Campaigns Account Based Marketing 115

Launch Marketing

MAY 12, 2021

The demographic, behavioral and psychographic characteristics, along with insights about the pain points and goals of your buyer personas are particularly instructive as to what types of videos and topical focuses make the most sense. Know Your Audience. Videos in Your Buyer’s Journey.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. This action furthers their connection with your brand.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106