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Four Smart Strategies to Improve Customer Experience and Increase Acquisition

Webbiquity

Every brand strives to meet the ever-changing needs of their customers. How does this customer perceive my brand? These are all common questions that business owners, CMOs, and brand managers asks themselves. The power of WOMM should not be underestimated. Guest post by Dylan Berger. Image credit: Jon Tyson on Unsplash.

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Word of mouth marketing is a strategy where brands leverage & count on their customers by encouraging them to tell their friends, family & colleagues how they feel about a particular product or service. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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How to Use Content to Build Your Brand Voice

Valasys

Some of the most successful companies have one thing in common on which their marketing strategy relies upon – a uniform, and consistent brand voice. Creating a brand voice strengthens your omnichannel advertising strategy and consistency, and ensures that your business is able to sustain, and grow amidst a competitive marketplace.

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How to Use Content Marketing for Customer Retention

Marketing Insider Group

You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand.

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How Brand Advertising is Beneficial for B2B Marketers

Valasys

Brand advertising benefits B2B marketers as it evokes positive sentiments in the market for the brand in question. Before a product launch marketers deeply inspect about their brand identities, colors, fonts & other stylistic choices. They can set their insights early on about what works & what doesn’t.

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Why B2b marketers must leverage ratings and reviews for growth

Valasys

According to research by Entrepreneur, Word of Mouth Marketing (WOMM) helps in getting the right message delivered to the right audiences in today’s hi-tech & fast-paced world. How Leveraging Ratings & Reviews can help Brands. Learn more on Reasons to use Emotional Analytics in B2B Marketing.

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How Omnichannel Reputation Management Assists in B2B Branding

Valasys

Having a well-placed strategy for omnichannel reputation management is more important for brands in current times than it has ever been before. Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM).