Marketing Insider Group

NOVEMBER 6, 2023

In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. Best Practices for Performance Marketing Success Performance marketing is all about results, but achieving those results requires a strategic approach. Understand Your Audience.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

SendX

DECEMBER 11, 2023

In fact, studies show that most smartphone users prefer to receive brand communication via email, and the average ROI for email marketing is $36 for every $1 spent. Waves of new marketing strategies may pop up every year, but email campaigns remain one of the most effective options to date.

Email Campaigns 332

Email Campaigns Campaigns Practices Best Practices 332

Webbiquity

JUNE 21, 2022

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Practice Proper Channel Management. According to recent statistics, 57% of companies in the U.S.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Martech

DECEMBER 23, 2021

Brands have long understood the importance of customer-centric approaches to marketing. To succeed in modern marketing, brands and marketers must use responsible strategies and tactics. Yet doing so could destroy any hope of building consumer trust in your brand. Why brands must embrace responsible marketing practices.

Practices 109

Practices Brand Identity Branding Privacy 109

Webbiquity

JUNE 13, 2023

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

SmartBrief - Marketing

JANUARY 30, 2024

As any good marketer knows, if you can develop brand affinity for consumers while they’re young, you have a solid chance to retain them as they get older. Last year, SmartBrief conducted a survey among our readers and gathered best practices in multicultural marketing. More than one respondent said nuances are key. “Do

Practices 93

Practices Advertising Agencies Planning Best Practices 93

Webbiquity

NOVEMBER 29, 2022

Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Train your employees.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Marketing Insider Group

MARCH 28, 2023

Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction. You’ll take both practical behind-the-scenes and public-facing steps to: Get organized. Pinpoint your ideal customers. Work across channels. Offer incentives.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

SmartBug Media

JULY 7, 2023

As a seasoned creative director with a decade of experience crafting exceptional brands, I'm here to share my insights on brand marketing best practices for e-commerce. So, sit back, relax, and prepare to unlock the secrets of excellence in brand marketing for your e-commerce efforts. Personalize the customer journey.

Design 98

Design Practices Brand Identity Branding 98

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. Is Thought Leadership Right for Your Brand? So, how do you do it right? Quick Takeaways.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Martech

OCTOBER 30, 2023

This article is a practical guide that explores the evolution of personalization and the complexities it presents. Consumers now demand tailored brand interactions. Studies show most consumers now expect personalized brand interactions and meeting this desire drives engagement. Over-personalization. Scalability.

Personalization 116

Personalization Practices Allocation Enterprise Management 116

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Why brands should care about influencers and content creators The creator economy is not just thriving; it’s setting the pace for what’s next in marketing innovation.

Advertising Agencies 113

Advertising Agencies Brand Identity Branding Marketing & Strategy 113

Search Engine Journal

JANUARY 20, 2022

For enterprise restaurant brands to stand out in search, having a dedicated listing and pages strategy is essential. Discover the best local SEO practices here. The post Local SEO Best Practices For Enterprise Restaurant Brands appeared first on Search Engine Journal.

Practices 91

Practices SEO Brand Identity Branding 91

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. What’s driving the renewed focus on organic search?

Marketing AI 102

Marketing AI SEO Lead Scoring Lead Ranking 102

SmartBrief - Marketing

MARCH 10, 2024

For starters, consider sending new subscribers a customized welcome series introducing your brand to set the stage. However, there are best practices to consider that do not require extensive testing and segmentation. Using best practices are likely to further enhance newsletter performance.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Sprout Social

FEBRUARY 5, 2024

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 111

Social Media Practices Media Best Practices 111

Martech

FEBRUARY 29, 2024

As email providers like Gmail continue to crack down on poor sending practices, it’s more crucial than ever for marketers to build and maintain a clean, engaged email list. This requires following current best practices and email regulations. This is already required in the European Union and a best practice in use worldwide.

Practices 93

Practices Ad Building Privacy Policies Deliverability 93

Sprout Social

MAY 18, 2023

Social media copywriting varies greatly by industry and brand. Answer key questions like: What kind of content does our audience want from our brand? What niches or subcultures does our brand resonate with? This research also informs your brand voice and helps you refine your unique style guide. What are they missing?

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

Contently

JANUARY 17, 2023

If you’ve ever met a dyed-in-the-wool fact-checker trained in one of the iconic editorial departments that revere the practice , you’ll know they’re just built differently. All content teams do, however, need everyone to buy into and use the following practices. Trust yours. Stay informed!

Practices 151

Practices Generation Best Practices Content 151

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. But it’s worth noting that best practices for Reels are mostly the same regardless of the channel.

Relevance 152

Relevance Brand Identity Branding Verticals 152

SmartBrief - Marketing

FEBRUARY 26, 2024

While hardly new or sexy, email newsletters are still a digital marketing stalwart and should be used to nurture relationships with your brand’s constituents. In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. That is a 40x ROI. Porch Group Media ) 42.3%

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Content Standard

MARCH 12, 2024

So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. It currently stands at close to 60%, down from 85% in 2020 when consumers looked to brands for guidance during the pandemic.

Media 99

Media Brand Identity Branding Storytelling 99

Launch Marketing

AUGUST 16, 2023

We’ve compiled a few B2B email marketing best practices that your B2B startup should focus on. By considering some of the B2B email marketing best practices above, your startup will ensure your email marketing practices are up to par and are keeping your audience engaged. a newsletter can include new content or news) 2.

Startups 117

Startups Marketing AI Email Marketing Practices 117

Brightedge

FEBRUARY 15, 2022

Digital media continues to create global interconnections, and in response many brands want to expand beyond their borders and engage with new prospective customers in foreign countries. Setting up your website for international visitors will be one of the most important steps you take in international SEO best practices.

Practices 141

Practices SEO Best Practices Domain 141

ClearVoice

AUGUST 16, 2021

If you’re following this series, you’re now aware of the fundamentals of Hashtag best practices. However, with each platform, there are unique hashtag practices that either make or break your user experience and organic discovery. It’s not ideal for branded content to post in real-time.

Practices 131

Practices Examples Best Practices Paid Search Agency 131

sagefrog

FEBRUARY 28, 2024

Let’s explore some cutting-edge strategies and B2B email best practices that will set you apart from the competition and ensure your emails not only get read but get a response: 1. Today, data privacy and protection are paramount, with only 8% of consumers trusting brands to safeguard their personal information.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

The Daily Egg

NOVEMBER 11, 2022

We live in a time when customers have no problem moving from your brand to another. The post 9 Best Practices for Ecommerce Customer Service appeared first on The Daily Egg. The difference is often customer service.

eCommerce 115

eCommerce Practices Service Best Practices 115

SmarkLabs

JUNE 12, 2023

Ever wondered about building a personal brand on LinkedIn? With the buzz around personal branding increasing by the day, it’s becoming clear that it’s not just companies that need to establish a strong brand; it’s also the leaders behind these companies. LinkedIn personal branding examples.

Linkedin 52

Linkedin Examples Personalization B2B Thought Leadership 52

Martech

JANUARY 4, 2023

The Irish data privacy board has imposed a fine of 390 million Euros ($414 million) on Meta over advertising practices that are illegal under European Union law. On the other hand, brands will expect user data to be collected, managed and activated responsibly. Of course, the U.S. CCPA is much less constraining.

Advertisements 131

Advertisements Advertising Practices Terms and Conditions 131

RebelMouse

JANUARY 10, 2024

For brands, they're a powerful tool with benefits that boost brand awareness, engagement, and conversions. Here are some benefits of using sticky elements: Grabs a User's Attention: Sticky elements offer eye-catching visuals and placements that capture users' attention to your brand message or call to action.

Positioning 85

Positioning Design Examples Practices 85

SmartBug Media

OCTOBER 11, 2023

Because you’ll be competing with every other brand out there, you must be ready to reach your customer base during BCFM without any deliverability hiccups which is why we created this article that shows you the best email deliverability best practices. Act: All e-commerce marketers know the job isn’t done after you hit “send.”

Deliverability 59

Deliverability Practices Best Practices Domain 59

Martech

FEBRUARY 21, 2023

Leading with awareness The first thing to consider in their ABM strategy is the brand presence of their own organization. “I Your brand should have a foundational awareness among your business’s top prospects and the key contacts within those organizations. When you engage your ideal customer, they should know about you. “So,

Account Based Marketing 112

Account Based Marketing ABM B2B Marketing Practices 112

Content Marketing Institute

APRIL 19, 2024

But there's a more practical follow-up: Whether to share the answer. To use AI or not — it's the question on every marketer's mind. Dove and Brandtech Group tried that approach. Was it the right choice?

Planning 106

Planning Marketing Plans Brand Identity Branding 106

BOP Design

JUNE 23, 2022

From time to time, it’s a good idea to check in on your B2B marketing plan and ensure you have considered or are using the top B2B marketing best practices. In this post, we take a look at the eight top marketing practices for B2B firms. In today’s world, brands and companies are more accessible and have personalities.

Work Management 122

Work Management Marketing Management B2B Marketing Practices 122

Martech

MARCH 11, 2024

This article explores how conventional martech infrastructure alienates most potential buyers and suggests steps to adapt tools and strategies for better long-term brand affinity and demand generation. And for 95% of our future customers, a better brand experience. Brand association. Brand affinity. Who are we fooling?

Efficiency 79

Efficiency Marketing Automation Services Lead Ranking Brand Identity 79