ViewPoint

APRIL 12, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Russell Glass of Marketing Profs says branding could be more important in B2B campaigns than in business-to-consumer because of the length of the purchase cycle.

PointClear 120

PointClear B2B Marketing CMO Marketing Management 120

ViewPoint

APRIL 26, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Most marketers (60%) report that they are not fully satisfied (neutral or dissatisfied) with their current efforts to differentiate on brand. Staple Yourself to a Lead. Via MarketingProfs.

BtoB 120

BtoB PointClear B2B Marketing Lead Scoring 120

ViewPoint

MAY 23, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Michael Chassen''s Rules for Authentic B2B Communications. Blackboard co-founder Michael Chasen credits B2B marketing communications with helping to build the company, which sold for $1.64 billion two years ago.

B2B Marketing 120

B2B Marketing BtoB PointClear B2B 120

ViewPoint

JANUARY 9, 2014

I received a lot of positive feedback about the article and decided to ask our PointClear PowerViews Alumni (those who have been on the PowerViews show ) for their input on the most dangerous lead gen lies out there. Au contraire – B2B companies often struggle more than B2C to create a personal brand that prospects can connect with and trust.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

ViewPoint

FEBRUARY 21, 2011

Sales lead management is a “big tent” sphere of B2B and B2C activity that includes work in all areas from sales and marketing to CRM, marketing automation, lead generation, and agencies (direct, brand, PR and internet). PointClear is proud to be a sponsor of this first-ever recognition of women leaders in managing sales leads.

PointClear 120

PointClear PR Lead Management Work Management 120

Varicent

APRIL 19, 2018

My role is everything from acquiring clients, executing our west coast go-to-market plan, building partnerships, recruiting CMOs and making sure we're operationally delivering on our brand promise. He runs a company called PointClear, and I think they are some of the best in the business of lead generation.

Top of Funnel 65

Top of Funnel Sales Qualified Leads Planning Work Management 65

MLT Creative

MARCH 1, 2011

Atlanta, GA: Dan McDade, CEO of PointClear will discuss ways to nurture the relationship between sales and marketing. Atlanta, GA: Guest speaker, Russ Umphenour, joined FOCUS Brands as CEO in 2009. FOCUS brands is comprised of Carvel, Moe’s Southwest Grille, Schlotzsky’s and more. March 28-29, Marketing 2.0

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

How Much Should Brands Pay for Content Marketing? Talk of any online brand building exercise and Corporate blogs will emerge as the cheapest, most effective and easily manageable solution. Should B2B brands be excited by the marketing opportunities the iPad presents? - don’t think that B2B brands should necessarily.

Ning 40

Ning Paid Content Facebook Sales Management 40

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Folks, at less than 20 employees, many of you look more like boutique agencies than true technology providers. 2) Email services – Julie Katz at Forrester writes about this group.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

DECEMBER 17, 2012

Pointclear interviewed one Karen Hayward, EVP and CMO for CenterBeam, who had a great quote on this idea of outsourcing that should help organizations vetting good service providers. Similar to written content creation, it helps to have a brand strategy already sussed out if you're going to outsource your visual content work.

Enterprise Management 28

Enterprise Management Work Management Paid Search Agency Marketing Management 28