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Swagger: How to Keep It Real and Why Brand Authenticity Matters

B2B Digital Marketer

However, this obsession to create a positive image for our brands causes a problem in brand authenticity. Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). 22:01 – How Swagger enables B2B companies develop their brand identity and marketing opportunities.

P2P 52
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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. I was just making content that met what people needed.”

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Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

It’s common to see firms branding themselves into one niche: hospitality PR, or tech PR, or style and fashion influencer marketing. Also, no throwing competing brands under the bus. Auto racing, pharma, beer, pasta, yogurt… all globally known brands. I like Twitter a lot, but less for “brands.”

Buzz 49
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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Many people ignore the platform but, Ron emphasized the importance LinkedIn has on your professional image and the brand you’re associated with. Your LinkedIn profile should be aligned with your brand. Google+ is all about trust—Find your 100 brand evangelists.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Many people ignore the platform but, Ron emphasized the importance LinkedIn has on your professional image and the brand you’re associated with. Your LinkedIn profile should be aligned with your brand. Google+ is all about trust—Find your 100 brand evangelists.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Many people ignore the platform but, Ron emphasized the importance LinkedIn has on your professional image and the brand you’re associated with. Your LinkedIn profile should be aligned with your brand. Google+ is all about trust—Find your 100 brand evangelists.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Many people ignore the platform but, Ron emphasized the importance LinkedIn has on your professional image and the brand you’re associated with. Your LinkedIn profile should be aligned with your brand. Google+ is all about trust—Find your 100 brand evangelists.