Swagger: How to Keep It Real and Why Brand Authenticity Matters
B2B Digital Marketer
JUNE 17, 2021
However, this obsession to create a positive image for our brands causes a problem in brand authenticity. Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). 22:01 – How Swagger enables B2B companies develop their brand identity and marketing opportunities.
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