KoMarketing Associates

JULY 3, 2017

In the “Return on Email Personalization” white paper from OneSpot and The Relevancy Group, statistics showed that marketers were seeing an increase in click-through rates and open rates for their emails in the second quarter of 2017, compared to the same quarter of 2016.

Open Rate 120

Open Rate CTR Email Marketing Forrester 120

Optinmonster

NOVEMBER 20, 2019

Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Why Email Subject Lines Are Important for Open Rates. Subject Lines With Emojis.

Open Rate 71

Open Rate Statistics CAN-SPAM Click Rate 71

The Daily Egg

APRIL 11, 2019

Text marketing creates a branded ecosystem […] The post Want 98% Open Rates? SMS marketing is gaining more and more traction as a way to communicate important updates to customers about their orders, keep shoppers engaged, and move them through the sales funnel.

Open Rate 110

Open Rate SMS Top of Funnel Statistics 110

GreenRope

MARCH 9, 2020

5 Ways to Optimize Email Marketing Open Rates. Successful online brands spend significant time and money refining their email marketing campaigns. You can’t profit off an email marketing campaign if no one actually opens your emails. Here are 5 Ways to Optimize Email Marketing Open Rates: 1.

Open Rate 52

Open Rate Email Marketing Optimization Deliverability 52

PureB2B

JANUARY 24, 2017

Despite the fact that email marketing has been utilized for over two decades, many brands still aren’t optimizing their processes to maximize exposure and engagement. If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. And who can blame them? Avoid Spam Filters.

Open Rate 86

Open Rate CAN-SPAM Clickthrough Click Rate 86

Hubspot

JULY 12, 2019

I started chatting with a few of my friends in sales to learn more about their best secrets and corresponding open rates, and David Sneider , Sendbloom's former head of growth and current CEO of Deco.Network, provided the following quote: This made sense to me. Increase brand awareness. Open Rate: 44.3%.

Open Rate 83

Open Rate Campaigns Case Studies Case Study 83

PureB2B

JANUARY 24, 2017

Despite the fact that email marketing has been utilized for over two decades, many brands still aren’t optimizing their processes to maximize exposure and engagement. If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. And who can blame them? Avoid Spam Filters.

Open Rate 62

Open Rate CAN-SPAM Clickthrough Click Rate 62

SendX

JANUARY 16, 2024

Learn the art of A/B testing your email subject lines to understand what your audience really likes to see from your brand. Boost your email open rates.

Open Rate 221

Open Rate Brand Identity Branding 221

KoMarketing Associates

JUNE 11, 2020

Newoldstamp recently published “The State of Business Email Marketing” report, and statistics showed that the majority of email marketers (82%) use their signature to boost brand awareness. The most common barriers associated with email marketing were click-through rates (53%), open rates (42%) and list fatigue (36%).

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

Webbiquity

SEPTEMBER 28, 2022

Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands. Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Segment your subscribers.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Stevens & Tate

APRIL 18, 2024

Getting your email marketing strategy right can be a game-changer for your business and your brand. This involves segmenting your audience based on their preferences, behaviors, and past interactions with your brand. The post Inbox Influence: Mastering Email Marketing for Brand Success appeared first on Stevens & Tate Marketing.

Email Marketing 70

Email Marketing Brand Identity Branding Trigger Marketing 70

Spiralytics

DECEMBER 5, 2017

When it comes to marketing channels, brands are always on the lookout for optimization practices that drive higher returns. First, you need to get your emails opened. Studies show that email marketing still provides the best ROI when compared to other digital channels. But, how do you reap the 3800% ROI that top marketers experience?

Open Rate 85

Open Rate ROI Email Marketing Studies 85

Contently

JANUARY 24, 2022

With strategic content methodologies, intuitive engagement metrics, and a remarkable talent network, Contently helps these brands optimize their content to tell great stories and see quantifiable results that a lackluster new year’s resolution just can’t deliver. If you’re looking to expand your content, you’re in the right place.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Begin by checking your open rates. Our clickthrough rates increased from 1.32% to 17.93%. Not bad, right?

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Scoop.it

DECEMBER 15, 2022

Did you know that welcome emails have an average open rate of around 82% ? That’s way higher than the open rate of your standard emails. This gets you the desired traction from your subscribers and brings your brand into the limelight. The 6 surprising ways to engage your brand new email subscribers.

Sales Qualified Leads 91

Sales Qualified Leads Brand Identity Branding Open Rate 91

KoMarketing Associates

MAY 27, 2020

customers (32%) are more likely to engage with brand messaging in the evening, between 5 p.m. Campaign Monitor published its “US Email Marketing Benchmarks (2020: By Day and Industry” guide, and statistics indicated that Tuesday and Thursday have the highest click-through rates (2.6%). Approximately 40% of U.S. and 10 p.m.

Marketing Report 295

Marketing Report Email Marketing Banner Ads Open Rate 295

SendX

NOVEMBER 8, 2019

After all, how often do you open letters addressed to “The Resident at.”? In fact, personalizing subject lines can increase open rates by 50%. That might not sound like much, but it’s unsurprising when you consider that half of all emails are opened on mobile devices. I know I don’t. Common sense has to play a part.

Open Rate 260

Open Rate Practices Best Practices CAN-SPAM 260

SendX

SEPTEMBER 12, 2022

According to data, marketers who use segmented email campaigns saw an increase of 760% in the brand’s revenue. Additionally, brands that focus on adding value through their newsletters and have a visually appealing email design are the ones that enjoy higher open rates.

Email Marketing 195

Email Marketing eCommerce Trends Open Rate 195

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Another good clue; measure your email open rates, and take a look at the subject lines that performed well in the past. Safe to say you have a tough crowd… So those few characters matter – a lot!

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. The way consumers engage and evaluate brands online is constantly evolving.

Social Media 133

Social Media Marketing AI Media Brand Identity 133

SmartBug Media

FEBRUARY 14, 2023

Because the way consumers engage with brands is a bit more complex. In these situations, if a potential customer is interested in your brand, the best outcome is for them to subscribe to your email list. Some brands offer a slightly higher discount with a time restraint in the final email.

Webinar Metrics 97

Webinar Metrics Brand Identity Branding Marketing & Strategy 97

SendX

DECEMBER 7, 2020

Challenges with engagement, personalization, communication, customer retention, and brand awareness are just some of today's pain points. And you do that by increasing your Open Rates (engagements). It's a game of percentages; the more people who open your email, the higher your chance of converting sales.

Email Marketing 219

Email Marketing Work Management Marketing Management Open Rate 219

SendX

JUNE 12, 2020

Open Rate (OR) It’s the percentage of people who opened your emails, out of everyone who received it in their inbox. How to calculate Open Rate = (Total emails opened/Total emails delivered)*100 Example: No. And of course, don’t be thirsty for high open rate and use dirty tricks.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

Anything Goes Marketing

MARCH 16, 2008

This is a quick post on a great tip from Stefan Pollard in hist post: Use Brand-Recognition Elements to Combat Inbox Triage. The other interesting suggestion was to ensure that not only the email from "name" is branded but also the email alias [brand@domain.com].

Open Rate 100

Open Rate Tips Brand Identity Branding 100

Zoominfo

MAY 20, 2021

Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. You’ll get high ROI.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Anyword

SEPTEMBER 28, 2023

Performance Writers Wear a Bigger Hat But a Performance Writer can wear a much bigger hat, understanding the team’s goals, past performance, and how the brand and target audiences serve those goals. Spotting weaknesses, fixing those brand and audience targeting weaknesses early, and implementing fixes in real time.

Planning 52

Planning Brand Identity Branding Paid Search Agency 52

Anyword

SEPTEMBER 28, 2023

Performance Writers Wear a Bigger Hat But a Performance Writer can wear a much bigger hat, understanding the team’s goals, past performance, and how the brand and target audiences serve those goals. Spotting weaknesses, fixing those brand and audience targeting weaknesses early, and implementing fixes in real time.

Planning 52

Planning Brand Identity Branding Paid Search Agency 52

Webbiquity

APRIL 18, 2024

This makes your company the top-of-mind brand for these leads. Similarly, content can also be adjusted based on that contact’s industry, role, or previous interactions with your brand. This includes measures such as open rates or click-through rates. Yes, it’s an ad.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Content Standard

OCTOBER 7, 2021

One session at this year’s CMWorld focused on this exact topic and covered it in depth, exploring how brand leaders can evaluate and measure content marketing ROI in a way that ties back to the business’s bottom line. We have to constantly hold brand objectives and performance objectives in our mind at the same time.”

ROI 125

ROI Brand Identity Branding Top of Funnel 125

Litmus

JUNE 8, 2021

Is the open rate dead? Because we don’t yet know exactly how Apple will treat tracking pixels, we can’t say for sure how much of an impact Mail Privacy Protection will have on open rates. Many marketers have already considered the open rate a vanity metric, but we disagree. Automated nurture flows.

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Personalization in subject lines increased open rates by 23.6%. Opens can also be increased by adding an emoji. Guest post by Eduard Klein.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

SmartBrief - Marketing

MARCH 10, 2024

There are a host of elements that can be personalized via segmentation to maximize opens, reads and clicks. For starters, consider sending new subscribers a customized welcome series introducing your brand to set the stage. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Liveintent

MAY 3, 2021

That statistic speaks to the staggering power of community – and the opportunity that exists for brands to be part of them. Reddit’s Young says that and Gen Z’s and Millennial’s expectations have fundamentally changed the way brands interact with customers. Reddit is a stellar example.

Newsletter 116

Newsletter Communities Brand Identity Branding 116

Sharpspring

SEPTEMBER 10, 2021

And even if they stay subscribed, an un-engaged recipient with no brand relationship with you is no better than someone who hasn’t joined your list. So, how can you successfully engage your audience, build a brand relationship, and fully leverage your list to grow your brand? Both your open and engagement rates will thank you.

Email Marketing 89

Email Marketing Brand Identity Branding Ad Building 89

Webbiquity

MARCH 30, 2024

Image credit: fauxels on Pexels An email newsletter, done right, can make a world of difference to how many people know about your business, and how they perceive it, as well as keeping your brand top of mind. Over time, that will create stronger brand awareness and affinity.

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

SmartBug Media

DECEMBER 14, 2022

Cultivate brand loyalty with relevant, on-brand messaging that’s true to your vision as you follow along and track results in real time. 74 percent of baby boomers think email is the most personal channel to receive communications from brands, followed by 72 percent of Gen X, 64 percent of millennials, and 60 percent of Gen Z.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

Hubspot

NOVEMBER 30, 2020

Video marketing is undeniably effective, too — in fact, including a video on a landing page is capable of increasing conversion rates by over 80% , and the mere mention of the word "video" in your email subject line increases open rates by 19%. Brands use videos to increase brand awareness. Let's dive in.

Video Marketing 100

Video Marketing Research Brand Identity Branding 100