brand Narrowcasting Related Topics 
Vidyard
MARCH 19, 2014
Well – okay – some are admittedly a snoozefest but , if your brand is clever about your messaging, even B2B videos can be brilliant (they can even be funny!). Approaching video differently While some brands focus on going viral, Taulia narrowcasts their message in highly targeted videos to appeal to qualified buyer personas.
Customer Experience Matrix
SEPTEMBER 9, 2009
mass media, or broadcasting: this began in the late 19th century with the emergence of national brands and national print media. database marketing, or, more poetically, narrowcasting. With mass media, the primary marketing goal is selecting a message that builds a successful brand. Date it from 1985 to 1997. search marketing.
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Buzz Marketing for Technology
OCTOBER 30, 2008
Jeff – My role as the CMO of the company is to create “tension†to move the organization and brand in a massive way. Messaging in the digital world Nick – web is our storefront – need to try to get more customers engaged with our brand online – I don't have the fortitude to pull all the print and ad dollars offline.
Vidyard
MAY 20, 2014
You create a cool brand video, your team loves it, you get a few social shares – even a bunch of views – and suddenly you’re the trendy marketer on top of the world. It’s a familiar scenario. It’s all very exciting… But then, after about a week or so, you’re asked how that video performed.
Vidyard
FEBRUARY 6, 2014
Just check out their short response to Ellen: The brand continued to respond to over 75 tweets, emails and Facebook replies, including a well-placed response to Isaiah Mustafa’s daughter. Narrowcasting to the extreme Facebook built their Look back videos to be shared, but in reality, they only really care about one viewer – me.
Vidyard
APRIL 17, 2015
People don’t buy what you do, they buy why you do it Marketers aren’t new to storytelling, but as Fernandez pointed out, consumers are being bombarded by messaging from every angle – brands that understand the power of stories are brands that stand out.
Convince & Convert
JUNE 25, 2014
If I say Coca-Cola, WestJet, or Old Spice, for example, you can likely list videos you’ve shared from these brands. Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. Companies are even becoming known for their video content.
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