Content Standard

OCTOBER 7, 2021

One session at this year’s CMWorld focused on this exact topic and covered it in depth, exploring how brand leaders can evaluate and measure content marketing ROI in a way that ties back to the business’s bottom line. Here are eight key ways these marketing leaders measure their content success: 1.

ROI 126

ROI Brand Identity Branding Top of Funnel 126

KoMarketing Associates

FEBRUARY 18, 2020

Many marketers are now using social media to promote their company and build their brand, but new research suggests that a large portion of them are still not measuring the impact of their efforts. Only 36% of marketers measure the frequency of shares and interactions on social media, and 34% measure search volumes.

Social Media 157

Social Media Social Marketing Ad Frequency Media 157

Hubspot

JULY 6, 2021

While branding can feel like a vague concept, it's one of the most important elements of a marketing strategy. Did you know that presenting a brand consistently across all platforms can increase revenue by up to 23% ? Plus, consistently presented brands are 3.5 Needless to say, branding is important for your business to succeed.

Brand Identity 101

Brand Identity Branding Lead Ranking Differentiation 101

Search Engine Journal

NOVEMBER 29, 2021

See what these 4 free tools can tell you about optimizing your brand's presence on Google. The post 4 Tips For Measuring Your Brand Lift In Google Search appeared first on Search Engine Journal. Don't get hung up on unbranded search alone!

Google 112

Google Tips Brand Identity Branding 112

Content4Demand

AUGUST 21, 2020

Peter Drucker , whom BusinessWeek magazine called “the man who invented management,” said famously, “If you can’t measure it, you can’t improve it.” B2B marketers still face major obstacles trying to measure their efforts. And they are measuring both separately. Measurement Grows in Importance.

Lead Ranking 95

Lead Ranking Top of Funnel Lead Scoring Account Based Marketing 95

Smartyads

AUGUST 4, 2020

Brand awareness KPI should be on every marketer’s agenda in 2020. Brand awareness is the number one objective for 89% of companies, however, only 48% of those measure metrics related to branding. Brand awareness is a top of the mind concern because most consumers will buy from.

Brand Identity 98

Brand Identity Branding Optimization Campaigns 98

Valasys

AUGUST 3, 2022

It is now possible for advertising brands and agencies to holistically assess the success of their advertisements across all platforms that are being measured, including YouTube. The post Dynata partners with Google to measure brand lift on YouTube appeared first on Valasys Media. Share This Post Shares.

Advertising Agencies 52

Advertising Agencies Youtube Google Brand Identity 52

Marketing Insider Group

AUGUST 17, 2015

Increase in brand awareness, or the extent to which consumers are familiar with your brand, is one of the most common content marketing business cases. Another way to think of this, is how many early-stage prospects are finding their way to your brand’s website? For this example, we’ll use a dance brand. Dancing Shoes.

Brand Identity 100

Brand Identity Branding Marketing Analytics Tools Click Rate 100

Brightedge

FEBRUARY 7, 2020

With the competition that brands face online and in person, the reputation you have with customers can have an enormous impact on your bottom line. The post Great Brand Management and How To Measure Success appeared first on BrightEdge SEO Blog.

Brand Identity 64

Brand Identity Branding SEO Positioning 64

Brightedge

FEBRUARY 7, 2020

With the competition that brands face online and in person, the reputation you have with customers can have an enormous impact on your bottom line. Learning how to cultivate positive feedback and nurture good customer interactions with brand management becomes essential. Cultivate brand advocates. Know what sets you apart.

Work Management 64

Work Management Marketing Management Brand Identity Branding 64

Hinge Marketing

JANUARY 16, 2019

One of the most important responsibilities that professional services executives and marketing directors face is sustaining the health of their firm’s brand. A carefully managed brand is arguably your firm’s most powerful asset. However, if you aren’t diligent, the strength of your firm’s brand may begin to deteriorate.

Brand Identity 98

Brand Identity Branding Work Management Differentiation 98

The Customer

AUGUST 20, 2020

Earlier this month we published the findings from the 18th annual “Most Patriotic Brands” survey as compiled by Brand Keys. This week we sat down with Brand Keys founder and CEO, Robert Passikoff to talk about how one goes about measuring brand patriotism and why it matters. The Customer. TheCustomer.

Conversion 52

Conversion Brand Identity Branding Customer Surveys 52

Contently

OCTOBER 24, 2017

That’s the question Anda Gansca, founder and CEO of Knotch, and Dana Griffin, the company’s CRO, are trying to help brands answer—at scale. And I’m here with Anda and Dana from Knotch, the platform that’s really changing the way we think about brand sentiment and getting a lot of buzz here.

ROI 84

ROI Brand Identity Branding Advertising Agencies 84

Sprout Social

DECEMBER 13, 2016

Learning how to measure social media success all begins with your core goals and what your business wants to achieve. For several brands on social media, goals revolve around increased engagement, new followers, faster response times or listening to social conversations more thoroughly. How Brands Measure Social Media Success.

Social Media 98

Social Media Brand Identity Branding Media 98

Convince & Convert

DECEMBER 7, 2015

But while many marketers have spent the better part of the year getting used to the platform itself, one of the biggest things that’s still confusing people is measuring success of content on Snapchat. highlight to tweet). We already see marketers struggle to make meaning from established data sources. Screenshots.

Brand Identity 111

Brand Identity Branding Mobile Marketing Youtube 111

KoMarketing Associates

OCTOBER 23, 2012

In the midst of digital marketing clutter and indifferent audiences, a report from eMarketer claims that fighting to create attractive content is not the only thing brands are up against; how to accurately quantify success remains up for debate. A study from Outbrain found that 88.9% percent, leads generated at 53.3 Would I ‘like’ this?

Studies 120

Studies Emarketing Brand Identity Branding 120

Biznology

JULY 1, 2015

One question pops up over and over again is: “what about brand awareness?” ” I understand why brand awareness has always been measured in traditional advertising. The only way to tell if most TV ads are working is to survey your market to find out what they know about your brand. Like this post?

Brand Identity 80

Brand Identity Branding Impressions Paid Search Agency 80

EveryoneSocial

JANUARY 22, 2019

Learn what it really means to be measuring brand awareness effectively and how your company can continue to achieve high-level awareness in our competitive world. Whether you work for a B2B or B2C company, a common term executives and other department heads talk about is brand awareness. What is brand awareness?

Paid Content 53

Paid Content Effectiveness Brand Identity Branding 53

Content Marketing Institute

MAY 27, 2022

Brand-value goals make the top of most marketers’ lists. You spend a lot of time trying to figure out how to quantify them. But maybe, you should stop trying to calculate the results. Robert Rose explains. Continue reading →

Brand Identity 116

Brand Identity Branding Spending Paid Search Agency 116

Webbiquity

MAY 9, 2023

With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. What are the potential benefits, and how will they be measured? Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential.

Social Media 313

Social Media Social Marketing Planning Tips 313

Marketing Insider Group

MARCH 25, 2024

Measuring Success: Wondering if your latest campaign was a hit or a miss? A recent survey found that 81% of customers say they need to be able to trust the brand they buy from. Invest in good security measures to prevent data breaches, which can be a nightmare for your brand’s reputation.

Peer-to-peer 258

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 258

Navigate the Channel

NOVEMBER 6, 2023

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Vision Edge Marketing

APRIL 9, 2024

This shift in focus translates to tangible business value, such as increased customer loyalty, referral rates , and brand preference. Regularly Inspect and Adjust Customer Success Performance Measures : Architects, engineers, and contractors inspect a building to ensure it will stand the test of time.

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

Biznology

MARCH 30, 2017

Now don’t get me wrong, offers are extremely important to measuring engagement and ultimately triggering a conversion. Having expelled lots of hot air about brands here and throughout an analog agency career, my take on digital, or specifically customer lifecycle content marketing is that most of it is about making emotional connections.

Lead Ranking 80

Lead Ranking Buy Advertising Agencies Brand Identity 80

Vision Edge Marketing

JANUARY 9, 2013

Recently we’ve been asked about measuring brand equity. This metric is increasingly important given the brand impact of social media, word of mouth, social networks, etc. Proprietary brand assets (such as patents, trademarks, channel partners, etc.). Brand loyalty. In 1993, Kevin Lane (K.L.) In 2004, W.

Word of Mouth 100

Word of Mouth WOM Allocation Lead Scoring 100

Convince & Convert

APRIL 12, 2024

Nevertheless, we know it takes much more work to manage a brand on social media. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. 55% of consumers discover brands for the first time on social media, according to Sprout Social. What’s yours?

Social Media 135

Social Media ROI Media Cross-Selling 135

Marketing Insider Group

MAY 30, 2023

Small businesses rely on outreach to stand out from the competition, raise brand awareness , and achieve sustainable growth. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Make sure your goals are measurable. Set specific marketing goals.

Work Management 290

Work Management Marketing Management Budget Programs Allocation 290

ClickZ

NOVEMBER 3, 2023

Fospha’s comprehensive report provides valuable insights and strategies to guide brands to optimize their performance during peak season. With changing consumer behaviours and the aftermath of iOS 14’s privacy updates, this year’s report by Fospha, a leader in marketing measurement for eCommerce, is more crucial than ever.

Multi-Touch Attribution 122

Multi-Touch Attribution ROAS eCommerce Multi-Channel 122

Vision Edge Marketing

SEPTEMBER 19, 2023

This, in turn, results in both top and bottom-line benefits including: Higher and faster revenue growth Increased profitability Higher brand equity Increased shareholder value Here are some recent data points regarding customer-centricity.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Marketing Insider Group

NOVEMBER 23, 2023

How do you get it right, measure it, improve it? From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Why is content marketing king?

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Marketing Insider Group

AUGUST 1, 2023

Like they’re trying to tell a story about your audience, your brand, and your online performance? Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. Well, you’re not far off.

Social Media 219

Social Media Cost Per Click Cost Per Thousand CPM 219

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission.

Social Networks 181

Social Networks Business Work Management Social Media 181

Litmus

NOVEMBER 7, 2018

Brands use analytics to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration. The majority of brands are now using their open and click data to trigger reengagement campaigns to inactive subscribers.

Analytics 56

Analytics Peer-to-peer Deliverability Brand Identity 56

Marketing Insider Group

MAY 15, 2023

Image Source: Marketing Charts Not only that, but B2B businesses using digital marketing strategies benefit from: Increased visibility Improved customer engagement Targeted advertising Cost-effective marketing Measurable results Each of these factors work together to ultimately help businesses grow and succeed in today’s digital landscape.

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

Martech

APRIL 18, 2024

When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business. And when he clicked on the next arrow, he saw a summary of the updates: “An event measures a specific behavioral interaction on your website or app. And who can blame them?

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104