The Forward Observer

MARCH 1, 2024

A business leader, public speaker, consultant, and strategist with over 30 years of experience, she specializes in training and advising organizations from global brands to educational organizations and social enterprises on how to embed social media in their strategic development and growth.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Stevens & Tate

SEPTEMBER 11, 2022

A lot of brands assume that direct marketing, which is the strategy of sending leads newsletters or flyers through the mail, no longer has a place in today’s marketing world, especially since email marketing is so effective. Direct mail has a higher trust level than online marketing. Keep Brand On Top Of Mind.

Inbound Marketing 130

Inbound Marketing Direct Marketing Marketing & Strategy Buyer Personas 130

The Forward Observer

JANUARY 5, 2024

Packed with real-world examples from leading brands and award-winning campaigns, Any Insights Yet? provides a dynamic step-by-step process for connecting the dots between data, observations, and human truths, resulting in powerful insights that can breathe new life into your brand and give your business a long-term competitive advantage.

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152

The Forward Observer

DECEMBER 22, 2023

No Cold Calls.: Just click here to provide your postal address (I’ll send it anywhere in the world)! Douglas Burdett, host of The Marketing Book Podcast.

Planning 161

Planning Work Management Cold Calling Marketing & Strategy 161

The Forward Observer

MARCH 8, 2024

Organic Social Media explains how to elevate the key growth objectives of a brand by creating or recreating its online presence. Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management, and content discovery. Douglas Burdett, host of The Marketing Book Podcast.

Social Media 161

Social Media Resource Management Organization Social Marketing 161

Webbiquity

AUGUST 29, 2019

Although email has largely displaced physical paper mail for most business correspondence, there are still instances where traditional mail is the better channel. Since a postal mail document is longer lasting and likely to get more focused attention than an email, it’s vital to get it right. Guest post by Samantha Waites.

Business 170

Business Paper Marketing Proposals Design 170

SocialPilot

JANUARY 29, 2024

You too must be waiting for an influencer to reply to your mail! Influencers that you are targeting are also targeted by many other brands. Influencers are fed up with feeling like just another recipient of a mail that several others have also received. Rather than copying and pasting the mail, try going beyond that.

Examples 92

Examples Marketing Proposals Outreach CAN-SPAM 92

Webbiquity

DECEMBER 19, 2023

Yet too many marketers and brands go about social media marketing the wrong way. Really, do enough businesses still get stationery printed and send out enough business correspondence via postal mail that this post makes the top 10 list? Fortunately, you don’t have to be one of “those” marketers. Apparently so. #5:

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Navigate the Channel

JULY 18, 2023

People connect with brands they trust! A recent DMA report found that people are increasingly selective about which brands they choose to connect with, even though they are happy to engage with brands they trust. The number of people who find 50% of their e-mails relevant or interesting has increased from 9% to 30%.

Product 65

Product Ad Building CTR Allocation 65

The Forward Observer

JANUARY 12, 2024

Four techniques to create standout product positioning How to define an inimitable brand personality that your ideal customers love. What’s included in Standout Startup : The 3 Ps every startup needs to unlock effective messaging: personas, positioning, and personality. Douglas Burdett, host of The Marketing Book Podcast.

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

Liveintent

SEPTEMBER 1, 2021

This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email. What exactly is Mail Privacy Protection?

Privacy Protection 136

Privacy Protection Privacy Click Rate Custom Publishing 136

The Forward Observer

FEBRUARY 23, 2024

Just click here to provide your postal address (I’ll send it anywhere in the world)! Douglas Burdett, host of The Marketing Book Podcast.

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

Litmus

OCTOBER 21, 2022

You invest so much time and effort into creating emails that drive brand awareness, engage subscribers and encourage your audience to take action and convert. Sub-domain : A sub-domain of the domain that can be used for needs like marketing emails, to isolate mail streams from one another for both branding and reputation reasons.

Deliverability 117

Deliverability CAN-SPAM Domain Data Hygiene 117

Adobe Experience Cloud Blog

MARCH 19, 2020

Digital tactics are effective, but too much can create noise, drowning out your brand message and leaving consumers with the negative side effects of digital overload. Offline channels like direct mail, however, remain incredibly effective at driving awareness and engagement.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Litmus

JUNE 8, 2021

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. How will it work? Source: Ryan Jones.

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

Zoominfo

SEPTEMBER 25, 2019

Direct mail is one of the very first outreach strategies employed by businesses. But, direct mail is by no means outdated: 39% of customers say they’ve tried a business for the first time as a result of direct mail marketing ( source ). 5 Unique B2B Direct Mail Campaigns from Topline Film. Keep reading!

Paid Content 182

Paid Content Campaigns Examples B2B 182

Martech

FEBRUARY 20, 2024

Once, one of my team members accidentally included all of our unsubscribed addresses in a mailing. ” When I worked in retail email, I would ask someone from the direct mail team to go over my campaign emails, test them and look for errors. Why direct mail? Talk about an “oops!”

Email Marketing 115

Email Marketing Planning Work Management Paid Search Agency 115

Buffer

MARCH 20, 2023

The value of sending snail mail is something that was ingrained in me from a very young age. When I started working, I stuck with it: I sent cards after job interviews and to colleagues who had especially impacted my career, and I realized it was a quick way to stand out in a world where most people don’t send snail mail.

Social Media 98

Social Media Media Business Word of Mouth 98

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand. This can be executed as a “welcome” email.

Email Marketing 112

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 112

Litmus

AUGUST 31, 2023

Brand marketing is in! Starting in August, Outlook for Windows will replace Windows Mail. The “bucatini bikini” is making a statement in brand marketing. Alphabet, Meta, Amazon, Alibaba, and TikTok parent ByteDance will together pull in 51.9% Along with mom jeans, Nintendo, and nostalgia by the bucketload.

Email Marketing 80

Email Marketing Phishing Domain Amazon 80

Martech

DECEMBER 27, 2023

adam.smith@google.com john.doe@salesforce.com no-reply@google.com hello@salesforce.com Ensure a professional signature Your signature is your digital business card, so make sure it reflects your brand and personality positively. You can try it for smaller mailings under 2,000 leads, but I’d recommend being careful with that.

Email Marketing 127

Email Marketing Marketing Management Salesforce.com Deliverability 127

Litmus

FEBRUARY 5, 2024

Here are some of the authentications our email spam test considers: DomainKeys Identified Mail (DKIM). Allows a domain owner to indicate multiple IP addresses or domains that can send mail on their behalf via a DNS TXT entry. Brand Indicators for Message Identification ( BIMI ). STARTTLS, or Opportunistic TLS.

CAN-SPAM 108

CAN-SPAM Deliverability Phishing Domain 108

Litmus

SEPTEMBER 29, 2023

Also—Gmail is now rejecting unauthenticated mail , so ensure to have Domain Keys Identified Mail ( DKIM ) or Sender Policy Framework ( SPF ) set up. While marketers are most interested in organic social media to reach their target audiences, research shows that consumers prefer to communicate with brands via email.

Marketing AI 80

Marketing AI Email Marketing Phishing Ideal Customer Profiles 80

Martech

JULY 27, 2023

The partnership has the goal of connecting data from offline experiences with traditional media, such as catalogs and direct mail, with digital conversions. It’s a win for the retailer, brand, and consumer alike.” -based mobile image recognition platform Phuzion Media. No need for QR codes. Or in this case, print-and-paper.

Advertising Channels 87

Advertising Channels Work Management eCommerce Paid Search Agency 87

Martech

JULY 28, 2023

In response to consumer calls, big tech companies like Google and Apple have also implemented platform- and consumer-side data privacy tools, like Google’s end of third-party cookie tracking and Apple’s Mail Privacy Protection. Security bots may inflate click rates in email reports.

Open Rate 98

Open Rate Privacy Protection Marketing Automation Services Privacy 98

Litmus

FEBRUARY 28, 2023

featuring speakers from leading brands and presentations from subject matter experts on how to leverage email to grow their business, engage with customers, and expand their knowledge. (January) Community happenings ANA Email Evolution Conference took place on February 7th-8th, both virtually and in-person in Washington D.C.,

Email Marketing 83

Email Marketing Phishing Privacy Communities 83

Porch Group Media

JANUARY 23, 2023

Kym: A good strategy will always include multiple channels and it’s really going to depend on where you are and what your brand’s recognition is in the marketplace, and what the value proposition or objective of your messaging is. Now connected TV is a great way to build brand awareness. A great opportunity.

Marketing Mix 105

Marketing Mix First-Mover Advantage Marketing & Strategy Email Marketing 105

Martech

NOVEMBER 27, 2023

The answer to this question has a direct impact beyond your email strategy — and could impact everything from sales enablement technologies to advertising platforms, direct mail, ABM, and beyond. It’s time to implement a data landscape assessment. Decide whether or not each label should sync to your marketing technologies.

Marketing Automation Services 102

Marketing Automation Services Terms and Conditions Advertising Agencies CRM 102

Adobe Experience Cloud Blog

MAY 1, 2019

As nice as new leads are, customers are the most important resource your brand has. 61% of customers go out of their way to buy from brands they feel loyal to, and 75% recommend them to others. Not to mention, customers that feel an emotional connection to a brand have a 306% higher lifetime value.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing & Strategy Paid Search Agency Advertising Agencies 134

QuanticMind

OCTOBER 9, 2023

Such tactics may not pull at the heartstrings quite like big-budget brand-building initiatives—the ones you might see illuminating Times Square or running throughout the Olympics—yet for many advertisers, they are the bread and butter of growth and nurture campaign programs. What benefits does it offer brands?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Litmus

AUGUST 22, 2022

List-unsubscribe is a native unsubscribe option offered by popular inbox providers like iOS Mail, Gmail, Yahoo Mail, and Outlook.com to make it easy for users to unsubscribe from unwanted emails. This example shows how iOS Mail includes a more prominent unsubscribe banner at the very top of an email. 1-Click (RFC 8058).

Email Marketing 106

Email Marketing CAN-SPAM Paid Search Agency Landing Pages 106

Martech Advisor

FEBRUARY 26, 2020

TMA is the integration of direct mail with your marketing automation platform or CRM. It strikes a balance between digital and direct mail efforts and creates a truly multichannel approach to automated marketing campaigns. A physical item is more likely to be remembered and create a positive brand experience. What is TMA?

Marketing Automation Services 113

Marketing Automation Services Paid Content Marketing Automation Automation 113

Boingnet

MAY 26, 2020

Direct mail may seem like a thing of the past, but that’s far from the truth. Even in a digital age where most communication is done through the internet, direct mail has a purpose and a charm of its own. This is a post from Boingnet - Direct Marketing Automation for Brands, Agencies & SMB's. By Boingnet.

SMB 116

SMB Advertising Agencies Paid Search Agency Internet Marketing 116