B2B Marketing Directions

MARCH 28, 2021

Earlier this year, McKinsey & Company published an article - " The rising value of industrial brands " - that provides important evidence regarding the value of strong brands for industrial companies. This article describes the results of an analysis of more than 5,300 brands of about 900 companies.

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Brand Identity Branding Demand Generation Agencies Correlation 52

Content Marketing Institute

MAY 21, 2019

The brand’s out-of-the-box thinking focused on makers who knew how to produce good content and taught them to weld. Continue reading → The post Looking for Industry Influencers? How a B2B Brand Built Its Own appeared first on Content Marketing Institute. Find out how it worked.

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Content Marketing Institute

AUGUST 23, 2022

Even if your brand could afford a Super Bowl ad, you may benefit more from a paid influencer marketing strategy. Learn the lessons from five brands that are doing it right. Continue reading →

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Brand Identity Branding Paid Search Agency Marketing & Strategy 93

Marketing Insider Group

AUGUST 4, 2015

But getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers – especially if you work for an industrial company. Most brands want to talk products and features, rather than spark a captivating conversation. Johnson: The Lincoln Electric brand is synonymous with welding.

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Trade Press Services Newsletter

MARCH 7, 2024

Book publishing is a multifaceted industry with several key players—authors, literary agents, publishers, editors, distributors, booksellers, and libraries. In some cases, successful book publication brings monetary rewards that can build an author’s brand or business. Revenue, however, is not the only benefit.

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Paper Thought Leadership Planning Storytelling 311

AgencyEA

JUNE 4, 2020

Representatives from Verizon Media, Sonos and GameStop discussed virtual events that they successfully executed or are in the midst of planning — providing unique perspectives and strategies based on their brand and audiences. Verizon Media: […].

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Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% This would make the industry worth $18.7 Marketing efforts have helped the industry reach new clients and better understand the needs of its audience. Guest post by Brit Tucker. billion by 2027.

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Trends B2B Marketing B2B Thought Leadership B2B 306

Webbiquity

JANUARY 23, 2024

Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions. Some may not even tag your brand while talking about their problems online. For example, this tweet talks about Domino’s Pizza without tagging the brand. This list should also include industry-specific keywords.

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Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

The Forward Observer

MARCH 1, 2024

A business leader, public speaker, consultant, and strategist with over 30 years of experience, she specializes in training and advising organizations from global brands to educational organizations and social enterprises on how to embed social media in their strategic development and growth.

Social Media 169

Social Media Enterprise Management Social Marketing Marketing & Strategy 169

Convince & Convert

APRIL 12, 2024

Nevertheless, we know it takes much more work to manage a brand on social media. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves.

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The Marketing Blender

APRIL 17, 2024

From mining and transportation to construction and manufacturing industries, industrial companies have high-ticket sales and LONG sales cycles with many stakeholders. As a bonus, branding and marketing actually helps accelerate the sales pipeline and close deals faster! What should Your B2B Industrial Marketing Brand Look Like?

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B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Go Beyond SEO

APRIL 16, 2024

Your website serves as a virtual storefront, representing your brand and attracting potential customers. Additionally, a visually appealing website design that reflects your brand identity will make a lasting impression on your audience, instilling trust and credibility in your business.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. Build personas based on key roles using demographics and industry-specific attributes. B2B marketers need to know the kinds of businesses that purchase their product or service.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness. Instead, it’s a growing channel that builds brand credibility. Influencers.

B2B Marketing 120

B2B Marketing B2B Planning B2B Thought Leadership 120

Navigate the Channel

OCTOBER 18, 2023

Increasing your brand’s awareness is the goal of any marketing strategy. The following brand awareness tips are those that are easy to implement right aware. Content That is Sharable and Valuable Making content that is both sharable and valuable is at the heart of any brand awareness strategy.

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BDB

MARCH 12, 2018

Last week, we were lucky enough to join some of the world’s most well-known brands, including retailers and suppliers, at the UK’s. The post Brand strategy: Building a sustainable brand in the packaging industry appeared first on BDB.

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Brand Identity Branding Ad Building 20

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. This holds true for manufacturers as well, who can leverage social media platforms to increase brand visibility, engage customers, and drive business growth.

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Social Media Media Brand Identity Branding 78

Content Standard

OCTOBER 23, 2014

Travel industry news, meanwhile, is inundated with tips and emerging trends to maximize performance—but not all of this advice is worth taking. According to the BrightEdge Industry SERP Report , a key differentiator for those businesses will be figuring out how to use content to respond directly to consumer demands.

Brand Identity 40

Brand Identity Branding Paid Search Agency SERP 40

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. Go beyond brand health Your brand doesn’t have to be trending on social media for social listening to work.

Keywords 93

Keywords Template Analysis Barriers 93

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

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Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%). It has worked with the U.K.

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Privacy Advertising Agencies Paid Search Agency Marketing Proposals 105

Go Beyond SEO

FEBRUARY 28, 2024

Welcome to our comprehensive guide on branding for accountants ! In today’s competitive business landscape, establishing a strong and distinct brand identity is crucial for success. This is especially true for accountants , who often operate in a crowded industry. Let’s get started!

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Brand Identity Branding Differentiation FAQ 78

Content Standard

APRIL 1, 2015

No industry has been more disrupted over the past decade than traditional media. I’ve seen this evolution firsthand, as it occurred at the same time as the rise of the content marketing industry. Since the digital boom and emergence of the content marketing industry, the media landscape has shifted dramatically.

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Advertising Agencies Media Paid Search Agency Brand Identity 40

Digilant

DECEMBER 19, 2023

With third-party cookie deprecation on the horizon (set to take place in late 2024), Brent discussed the proactive measures the industry is taking to prepare for the shift, shedding light on what advertisers may see in terms of measurement, consumer trends, audience targeting, and more. Let’s dive in!

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Advertising Agencies Advertisements Advertising Paid Search Agency 128

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. Searches for comparison guides, ingredient overviews, brand and product reviews, etc. The brands that proactively provide the information their audiences seek will build long-term relationships grounded in trust.

Trust Marketing 104

Trust Marketing Loyalty Ad Building Planning 104

Martech

NOVEMBER 15, 2023

While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. In your inbox.

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Thought Leadership Work Management Marketing Management Opinions 131

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. What is social media SEO?

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Social Media SEO Media Cost Per Click 154

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

Privacy 113

Privacy Paid Search Agency Ads Privacy Protection 113

Top Rank Marketing

FEBRUARY 12, 2024

How do brands and influencers collaborate to bring these campaigns to life? Our agency has partnered with brands to create countless B2B influencer marketing campaigns and strategies, so we’ve helped put many of these techniques into action. Good news: we have plenty of insight on this subject!

Tactics 111

Tactics B2B Marketing Advertising Agencies Paid Search Agency 111

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand. Social listening plays a vital role in this area.

Social Media 108

Social Media Ideal Customer Profiles Media Customer Satisfaction 108

Martech

FEBRUARY 22, 2024

A good example of this is the casual shirt brand UNTUCKit. Smaller niches also often drive innovation and set emerging trends within their industries. Early adoption of innovative strategies and technologies within niche markets can give you a competitive edge and establish you as an industry leader.

Advertising Agencies 102

Advertising Agencies Advertisements Advertising Tactics 102

Oktopost

OCTOBER 26, 2023

For financial services firms, establishing a robust and trustworthy brand image is pivotal for sustained success. Unlike other industries, the financial sector operates under the watchful eye of regulatory bodies such as FINRA, SEC, IIROC, FCA, and PRA, imposing strict guidelines on communication and transparency.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

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