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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Personalization can help.

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How Exactly Does Content Marketing Help in Building Brand Awareness?

Marketing Insider Group

Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. Content marketing can be a highly effective way to build brand awareness. Quick Takeaways.

Insiders

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Reddit testing new tools to help brands boost engagement

Martech

Reddit is piloting a free suite of tools to help businesses improve engagement with consumers. Reddit Pro tools can help businesses have real and meaningful conversations with consumers, moving beyond just posting content. The post Reddit testing new tools to help brands boost engagement appeared first on MarTech.

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How Content Helped ServiceNow Grow From Startup to Global Brand

Content Marketing Institute

Six years after Richard Murphy created a thought leadership strategy for ServiceNow, the brand has grown to over $8 billion in revenue. Here’s how the 2023 Content Marketer of the Year and his team helped the brand achieve that.

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The Marketer's Guide to Surviving Black Friday & Cyber Monday

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

Every eCommerce merchant has the potential to succeed with the help of BFCM shoppers, but only if they first set themselves up for success. To help eCommerce merchants set themselves up for success, Bridgeline's leading eCommerce, SEO, and marketing experts are coming in an all-star roundtable to discuss Black Friday and Cyber Monday 2023.

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4 Helpful Elements Of Buyer Personas Essential To Your Brand Storytelling

Tony Zambito

Marketing Leaders Can Use 4 Approaches Involving Buyer Personas To Create A Brand Story Buyers Will Want To Read. In the world of brand storytelling, accomplishing a similar end is extremely difficult. The results can often be brand storytelling and content that fails to connect and is meaningless to an audience of buyers.

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5 Tips to Help You Find Your Brand Voice

Navigate the Channel

In every type of marketing, you utilize your brand voice. A brand voice is more than just a slogan or a pitch, it encompasses everything the brand stands for and it is part of every message. Start with Three Words To establish a compelling brand voice, it’s crucial to begin with a strong foundation.

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Why Gifting is the Secret to Successful ABM Campaigns

This strategy can help you stand out and be the key differentiator in a crowded field. How to deliver brand affinity through gifting. Instead of doing the same thing over and over again, however, you can use gifting to connect with customers and prospects. How to use personalization to connect with target accounts.

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How to Match Online Customers with the Products They Are Searching For

It helps the website owner gain insight to understand their audience better. Working to match site visitors with the relevant content they need improves and personalizes the user experience.

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Delivering a More Human Marketing Experience

How do you make your brand stand out among the digital noise? Whether it’s a branded cocktail kit that lets someone toast with a loved one, or a spa basket that helps them unwind, personalized gifts create real connections. Send marketing that creates an experience, because experiences are what make brands memorable.

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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

Sales professionals who focus on relationship building generate more leads and raise their brand awareness. Because this can take time, having regular engagements can help you cultivate these relationships more efficiently. Building strong personal and professional relationships with clients is a critical success factor.

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Intent Signal Data 101

“B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). Intent signal data can help. That means B2B marketers miss out on 85% of a buyer’s journey! How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions?

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Thinkers360 2022 B2B Thought Leadership Outlook Research

The purpose of the research was to better understand current and future trends with regard to both thought leadership creators – such as individuals, agencies and brands – and thought leadership consumers and their plans for 2022.

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How Sales Enablement is Supporting Social Selling in 2022

Speaker: Brynne Tillman CEO | LinkedIn Whisperer at Social Sales Link

Profile Branding Tips for Your Sales Team. Tactics to Help You and Your Sales Reps to Get More Client Referrals. In this 1-hour session, Brynne Tillman from Social Sales Link will teach: What Sales Professionals Believe About LinkedIn. What Many Sales Professionals Are Doing Wrong. Curating Content That Converts on LinkedIn.

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New Rules of Demand Gen for Mid-Market B2Bs

Speaker: Paul Slack - Vende Digital CEO

You know digital demand gen can help you get there; but you aren’t sure where to start. Targeting key accounts to keep your brand top of mind. Your boss is looking for hockey stick growth, and you need to hit the ground running. If you've got holes in your funnel that need filling. Turning leads into opportunities into revenue.