Sprout Social

JUNE 21, 2022

Stuck on how to go viral on TikTok? Because recent data highlights how there’s so much potential for brands to blow up on Tiktok. In this post, we’ll break down the basics of how to get views on TikTok, how to blow up on TikTok and reach “viral” status. 7 actionable tips to make your TikTok go viral.

Viral Marketing 105

Viral Marketing Tips Brand Identity Branding 105

Sprout Social

MARCH 2, 2021

Do you want your video content to go viral? Most marketers undoubtedly want the audience growth and attention that comes from having content go viral, but they also know that there’s no one formula to attracting viral success. To learn more about creating a viral video, let’s dive in. What is a viral video?

Viral Marketing 139

Viral Marketing Social Media Video Marketing Social Marketing 139

Martech

OCTOBER 30, 2023

Participate in hashtag challenges: Hashtag challenges are a popular feature on TikTok. Look for influencers whose audience aligns with your target market and collaborate on content that showcases your brand or message. Develop a content strategy: Create a content strategy that aligns with your brand’s messaging and values.

Campaigns 90

Campaigns Top of Funnel Best Practices Marketing AI 90

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. Use descriptive hashtags.

Relevance 152

Relevance Brand Identity Branding Verticals 152

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment.

SEO 93

SEO Viral Marketing Keywords High Quality Lead 93

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? TikTok has a lot to offer brands, but the answer to that question comes down to your goals and your audience. Take advantage of low-lift, quick-cut tutorials.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

SocialPilot

FEBRUARY 26, 2024

As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral. According to the LinkedIn algorithm 2023 updates, it is a platform where people come looking for knowledge and updates rather than virality. Use only 3 – 5 hashtags.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Sprout Social

MAY 9, 2022

If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. How can you emulate this for your own brand? Another popular TikTok idea revolves around trying viral recipes. So why can’t your brand? (As

Video Marketing 120

Video Marketing Viral Marketing Allocation Trends 120

Sprout Social

MAY 4, 2022

Heck, TikTok hashtag challenges like the #OldTownRoadChallenge or Chipotle’s #GuacDance boasts over a billion views each. Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. What are TikTok challenges?

Brand Identity 110

Brand Identity Branding Tagging Viral Marketing 110

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. Influencer marketing campaigns are partnerships that leverage the influence of creators to promote sales and build brand awareness.

Examples 126

Examples Campaigns Advertising Agencies Burn Rate 126

DAGMAR Marketing

JANUARY 14, 2022

From viral challenges to being crowned the most downloaded app of the year, 2021 was a breakthrough year for TikTok. Whether it’s designed to generate more traffic or increase engagement, these ads typically fulfill a goal of a brand. Branded Effects. Branded Hashtag Challenge Ads. billion reviews received today.

Cost Per Thousand 98

Cost Per Thousand Paid Search Agency Cost Per Click Ads 98

Martech

FEBRUARY 13, 2024

Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Brands leveraged the record-breaking viewership (123.7 Celebrities took the opportunity to grow their personal brands. B2B brands like Salesforce also listen closely to social media.) Disney+, “Well Said.” NYX Cosmetics, “Duck Plump.”

Digital Asset Management 120

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 120

Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Through these presentations, creators essentially pitch themselves for potential collaborations with brands. These presentations are a snapshot of a creator’s personal brand and track record. However, YouTube is more of a hub for digital creators.

Media 93

Media Viral Marketing Case Studies Youtube 93

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. But for brands that are just starting out, it feels like it can take ages to grow a healthy following. See if any would work for your brand or consider creating your own TikTok challenge.

Multi-Channel 133

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 133

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level.

Effectiveness 132

Effectiveness Business Advertising Agencies Viral Marketing 132

Anyword

APRIL 27, 2023

Now you can: generate post copy from a URL , share links in your copy, set hashtags , and access brand-new formulas to craft more engaging social posts! Set Campaign Hashtags Don’t leave your virality to chance. Generate Post Copy from a URL Social media marketers are pressed for time.

Social Media 98

Social Media Template Media Viral Marketing 98

Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. Because brands rightfully want to get their names and content in front of as many people as possible. In fact, raising brand awareness is number one among the top social media goals of marketers today. What is viral marketing, anyway?

Viral Marketing 107

Viral Marketing Work Management Planning Paid Search Agency 107

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. uses specific London neighborhood hashtags to indicate location.

Brand Identity 100

Brand Identity Branding Advertising Agencies Work Management 100

Sprout Social

DECEMBER 2, 2020

However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds. Master the art of hashtags. However, not all hashtags are created equal.

Social Media 125

Social Media Media Viral Marketing Demographics 125

ClearVoice

AUGUST 9, 2021

While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. The likelihood is you are familiar with how hashtags function, but may not know as much about their history and how to use them effectivel y. The History of the Hashtag.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Setting your brand apart from the competition is essential for success. What is brand marketing?

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. So let’s narrow down 13 of the top social listening tools that you should consider for your brand.

Tools 111

Tools Brand Identity Branding Enterprise Management 111

Webbiquity

JUNE 1, 2021

Choose your core content format: The typical anatomy of viral content often features a common trait, a content framework that 80% of the target audience love. Diversify your content: Although your core communication channel, along with video content, will take your brand to new places, that’s not enough.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. It has become a core element of marketing and sales strategies.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Marketing & Strategy 123

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 123

Martech Advisor

MARCH 30, 2020

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is. The Viral Coefficient.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Sprout Social

MAY 2, 2022

If your brand is using TikTok for marketing , you’re probably looking for ways to gain traction on the platform. Understanding how the TikTok algorithm works is key to making this platform work for your brand. The information on the video itself such as captions, hashtags and sounds also helps TikTok understand how to rank the content.

Keywords 125

Keywords Video Marketing Social Networks Social Media 125

Marketing Insider Group

AUGUST 7, 2020

In the last four hours alone, the hashtag #infographic has been used 3,300 times, with monthly totals bouncing up to 342,000. It requires a deft, creative design eye alongside a willingness to stick to branding and messaging. Here are the brands and publications that provided us with some of the best infographics ever made… 1.

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

Bannerflow

MAY 12, 2023

In today’s digital landscape, there’s no denying that TikTok reigns supreme as the ultimate channel for companies and brands. Content Information The TikTok algorithm scrutinises essential content attributes such as captions, sounds, hashtags, effects, and trending topics from your previous engagements.

Viral Marketing 52

Viral Marketing Trends Curation Communities 52

Atomic Reach

JUNE 27, 2023

TikTok viral moments indirectly showcase what your customers resonate with the most and why. The right meme at the right time can catapult your brand to viral fame. High engaging TikTok moments don’t directly teach you the art of virality. But how can you track content patterns with viral potential?

Viral Marketing 64

Viral Marketing Marketing AI Work Management API 64

Envy

AUGUST 2, 2022

BUT if you have enough capacity to implement it, TikTok can be great for you, for employer branding, for awareness and more. Establish Your Target Audience - Say Hello To Your Hashtag Strategy. Hashtags are arguably the best way to target them. You never know, a 15 second TikTok challenge in your office could make you go viral!

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 118

Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. To get the most out of Twitter trends, you need to make sure that the trends you see are catered specifically to your brand. Personalize your trend page.

Paid Content 129

Paid Content Twitter Trends Mobile Advertising 129

Top Rank Marketing

DECEMBER 20, 2023

Tip: previously it was a best practice to add hashtags on Pinterest, however doing so is no longer needed. Encourage it, engage with it, and re-pin USG posts to help share your brand’s products. Nike and Tiffany dropped a collaboration sneaker board this past year that went viral on the platform. and Mac Cosmetics.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Opt Intelligence

FEBRUARY 26, 2023

Because while most marketing content can be planned in advance, much of the viral success of Reels relies on timing. The key is to catch it early and get creative about what works for your brand. Get Creative and Crafty Not only do you need to think fast, you’ve got to connect it to your brand and get it produced quickly.

Viral Marketing 87

Viral Marketing Opt-out Curation Opt-in 87