Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119

Biznology

JUNE 22, 2017

LinkedIn wants you to start using hashtags and I think it’s about time. For platforms, like Twitter and Instagram , hashtags are an essential ingredient to the social posting recipe. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no).

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Paid Content 128

Paid Content Tools Brand Identity Branding 128

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. So let’s narrow down 13 of the top social listening tools that you should consider for your brand.

Tools 109

Tools Brand Identity Branding Enterprise Management 109

Marketing Insider Group

JANUARY 21, 2021

Simply put, employee advocacy occurs when your team promotes your brand on social media. You also have to present to employees the benefits it provides for their professional development and the brand. People or brands? They can also become advocates, which gives your brand a boost. And who will they trust?

Ideal Customer Profiles 299

Ideal Customer Profiles Social Media Trust Marketing Tagging 299

SocialPilot

FEBRUARY 6, 2024

As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. It truly reflects how many brands worldwide have embraced the new form of online marketing. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Sprout Social

OCTOBER 5, 2022

The magic of spooky season is in the air and it’s time for your brand to get in on the fun. In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Popular Halloween hashtags for the 2022 spooky season. Crunchy leaves.

Social Media 112

Social Media Tagging Broadcasting Communities 112

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Brand Identity 129

Brand Identity Branding Marketing & Strategy Eye-Tracking 129

SocialPilot

FEBRUARY 21, 2024

Instagram influencer marketing is a form of social media marketing that involves a partnership between your brand and influencers (social media content creators) on Instagram. You’ll learn how much it costs to promote your brand through the creators based on the audience size and engagement rates.

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These queries can include keywords, hashtags, cashtags, mentions, phrases and even emojis, depending on your tool of choice.

Keywords 95

Keywords Template Analysis Barriers 95

Sprout Social

AUGUST 17, 2022

With so many networks and interactions across social media, tracking your engagement data can be tricky. Thing is, those engagements are invaluable to your brand. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. More importantly , brands must react to all of the above. The problem?

Social Media 123

Social Media Tools Campaigns Media 123

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. How do they expect us to sound?

Copywriting 124

Copywriting Social Media Practices Marketing AI 124

Sprout Social

MAY 2, 2022

If your brand is using TikTok for marketing , you’re probably looking for ways to gain traction on the platform. Understanding how the TikTok algorithm works is key to making this platform work for your brand. The information on the video itself such as captions, hashtags and sounds also helps TikTok understand how to rank the content.

Keywords 122

Keywords Video Marketing Social Networks Social Media 122

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks. Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

DECEMBER 2, 2020

However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds. Who uses each network? Social media demographics to inform your brand’s strategy in 2020.

Social Media 122

Social Media Media Viral Marketing Demographics 122

Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. The Twittersphere realized the power of the hashtag when people started adding #sandiegofire to their tweets about a San Diego fire. How to Use Hashtags on Twitter.

Twitter 134

Twitter Linkedin Facebook Ideal Customer Profiles 134

Contently

JANUARY 20, 2023

UGC leverages the voices and experiences of real people to promote your brand. Trust When it comes to making a purchase, trust is everything—and nothing builds trust quite like seeing a post from a friend or another customer praising a brand or product. The campaign was a huge success; over 6 million social posts included the hashtag.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Convince & Convert

SEPTEMBER 30, 2021

Grow Your Network . In social selling, we must dive into our respective audiences outside of the brand pages. . Peers from a group, event, or networking event. However, don’t rule out the importance of developing connections with adjacent peers and competitors or others in the peripherals of your network.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Sprout Social

JULY 21, 2022

From social networking to video sharing and social messaging, there’s something for everyone (and every business). Social networking. Social shopping networks. Social networking sites. Overview: Social networking sites allow people to connect with each other through a shared online space. Video sharing.

Social Media 145

Social Media Social Marketing Media Curation 145

Sprout Social

MAY 11, 2021

The good news is that optimizing your social presence doesn’t mean sacrificing your brand’s voice and creativity. In this guide, we’ll break down some easy social optimization techniques for brands big and small. Assess the overall ROI and outcomes of your social marketing (think: sales, brand awareness).

Social Media 130

Social Media Optimization Media Marketing & Strategy 130

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brand Identity 125

Brand Identity Branding Word of Mouth Social Media 125

Brandwatch Marketing

JANUARY 29, 2024

Fashion and beauty brands, for example, will see much better lead gen results on Instagram than we ever will. Is your brand account a goo way to get in touch or should a salesperson use their account? Also, engage with other people in your industry to reach their networks. Have a think about how best to communicate.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Sharpspring

OCTOBER 11, 2021

These days, brand monitoring and social listening is something that can and should be automated. The bigger the brand, the more social media mentions it will generate on a daily basis. On the other hand, any brand’s growth can be judged by the growth of social media mentions that include it. asktwitter.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

EveryoneSocial

APRIL 25, 2023

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. People across the globe rely on LinkedIn to network, share thoughts, market themselves and their businesses, and find and apply for jobs. What is the LinkedIn Algorithm?

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

Sprout Social

OCTOBER 6, 2021

But for brands that are just starting out, it feels like it can take ages to grow a healthy following. Keep in mind that it’s all trial and error, especially with a new and virally-driven network like TikTok. See if any would work for your brand or consider creating your own TikTok challenge. Include the right hashtags.

Multi-Channel 132

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 132

Brandwatch Marketing

JANUARY 29, 2024

Fashion and beauty brands, for example, will see much better lead gen results on Instagram than we ever will. Is your brand account a goo way to get in touch or should a salesperson use their account? Also, engage with other people in your industry to reach their networks. Have a think about how best to communicate.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Brandwatch Marketing

NOVEMBER 8, 2023

1) Hootsuite Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. It is a good means of keeping an eye on what people think about your brand, and to see what influences them the most. Measure what matters.[/bw_banner_cta]

Social Media 98

Social Media Tools Media Lead Scoring 98

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network.

B2B Marketing 134

B2B Marketing Brand Identity Branding B2B 134

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

Analytics 84

Analytics Marketing AI Conversion Brand Identity 84

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

Work Management 102

Work Management Brand Identity Branding Customer Satisfaction 102

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Responding to customers has been shown to lead to stronger brand loyalty among customers.

Social Media 134

Social Media Brand Identity Branding Media 134

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Oktopost

FEBRUARY 9, 2021

While you could use many tips and tricks to boost your engagement on LinkedIn, one of the more underrated is learning how to use hashtags. What Are Hashtags? Hashtags are a marketer’s best friend. A hashtag is created when the pound symbol is placed before a word or phrase, as in #hashtag or #B2Bmarketing.

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Ideal Customer Profiles 125

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 125

SocialPilot

FEBRUARY 26, 2024

To stop irrelevant content from going viral, LinkedIn has refined its algorithms to better suit the B2B social networking environment. This is done based on the pages, accounts, groups they follow, and the content and hashtags they share. Promote Your Posts Spread the word on your networks as far as possible to cast a wider net.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

ClickDimensions

MAY 17, 2023

Form a unique brand voice 5. You won’t be able to do either if you’re only talking about your own brand and products. Highlight your employees and company culture Shining a light on your employees and culture gives your audience a chance to connect with the human aspect of your brand and makes it much more relatable.

Social Marketing 105

Social Marketing B2B Marketing Marketing Strategy Marketing & Strategy 105