Remove brand frequency
article thumbnail

Frequency testing: The key to unlocking more email revenue

Martech

It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per week to two. Although these statistics are par for the course when you increase frequency, they are enough to scare off the “I told you so” crowd.

article thumbnail

Navigating CTV Advertising: Taking Control in a Fragmented Landscape

Choozle

Frequency Capping Dilemma: Addressing Repetitive Ad Fatigue The lack of frequency capping exacerbates the problem of fragmentation. Improving frequency capping is a pressing concern across the entire CTV ecosystem, from advertisers to consumers. The good news?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social media KPIs and frequency: Best of the MarTechBot

Martech

Consistency is key when it comes to building brand awareness and engaging with your audience. Additionally, monitor the engagement and response from your audience to determine the optimal posting frequency for your specific business Updated prompt: Here’s one way this prompt could be refined to gather more specific, actionable information.

article thumbnail

The 5 Things Every B2B Tech CEO Should Know About Drip Marketing Campaigns

Launch Marketing

80% of people are more likely to become a customer for a brand that provides a more personalized buying experience. Aside from mobile optimization, it is key to use relevant images and consistent branding throughout the email design. Focus on Timing The timing of drip campaigns comes down to two things: frequency and triggers.

article thumbnail

7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. What is social media SEO? Take a look: 6.

article thumbnail

25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

What Is Brand Storytelling? By Michael Brenner A great story can capture and keep anyone’s attention – so why not turn your brand into the best storyteller of them all? By sharing a brand narrative that positions your customer as the hero, you’ll connect with consumers on an emotional level and develop their curiosity.

article thumbnail

Email marketing 101: The five basics

Martech

adam.smith@google.com john.doe@salesforce.com no-reply@google.com hello@salesforce.com Ensure a professional signature Your signature is your digital business card, so make sure it reflects your brand and personality positively. 5: Timing and frequency Find the sweet spot for email frequency.