Porch Group Media

NOVEMBER 17, 2021

Unpacking 2021’s New Mover Trends. New mover marketing has been the same for years and marketers have been working with insights into how moving trends impact consumer purchasing behavior largely sourced from research 10 years and older. Our 2021 edition focuses on various characteristics and decisions new movers make.

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Porch Group Media

JUNE 30, 2022

When people move, they’re more likely to interact with new brands and spend on new products and services. But, without the right insights on movers, your brand won’t be able to accurately identify and market to this valuable audience. Active adults: Movers in the “active adults” segment are 50+ years old.

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Porch Group Media

JULY 11, 2022

Welcome to the Movers and Shakers podcast. Anders Ekman serves as President of V12, A Porch Company, and works with leading brands to realize the economic and customer experience potential of modern mover marketing. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here.

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Porch Group Media

NOVEMBER 29, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. We can then map them to those different devices so that brands can message them in a privacy-safe way.

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Porch Group Media

NOVEMBER 21, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. We actually just finished our Harris Poll study on new mover trends and renters just move more often. I remember in my younger years I was moving almost every year until I actually bought my first home.

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Porch Group Media

JULY 21, 2022

Welcome to the Movers and Shakers podcast. Anders Ekman serves as President of V12, A Porch Company, and works with leading brands to realize the economic and customer experience potential of modern mover marketing. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here.

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Porch Group Media

NOVEMBER 16, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. We can then map them to those different devices so that brands can message them in a privacy-safe way.

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Porch Group Media

JULY 18, 2022

Welcome to the Movers and Shakers podcast. Anders Ekman serves as President of V12, A Porch Company, and works with leading brands to realize the economic and customer experience potential of modern mover marketing. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here.

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Porch Group Media

MAY 12, 2022

Who Uses Mover Marketing? As a result, this boost in economic activity offers brands a valuable opportunity to reach these consumers at a time when they’re likely to spend more and break brand loyalties. What is Mover Marketing? But, who is using mover marketing today? Moving is a major life event.

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Porch Group Media

MAY 11, 2022

New mover marketing, also known as “mover marketing,” targets consumers who are moving. The spending habits of movers are dynamic, changing drastically during the time of a move. So, why are some marketers still on the fence about mover marketing? Mover Marketing is Not a Widespread Practice.

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Porch Group Media

MARCH 29, 2022

Approximately 27 million people reported moving within the United States in 2021, and these movers spent billions of dollars per year on numerous products and services. The 2021 New Mover Trends Report by V12 and Porch surveyed more than 1,000 U.S. The 2021 New Mover Trends Report by V12 and Porch surveyed more than 1,000 U.S.

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Porch Group Media

MARCH 21, 2022

Movers are not only a high-spending group, they are also in a transitional stage which makes them more open to developing new brand loyalties. The move represents an incredible opportunity for brands across industries to acquire new customers. Check out this list of the top 5 enticements that encourage movers to try a new brand.

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Porch Group Media

SEPTEMBER 29, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Larisa: I think when a lot of marketers hear the term “mover marketing” they still think of it as only being direct mail, which I know is a great channel. movers possible. movers possible. Possible Movers.

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Porch Group Media

SEPTEMBER 22, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. This was actually one of the first things we did when we became part of Porch. As a matter of fact, we now have 80+% of all homebuyers and pre-movers within our mover spine. Michelle: Sure.

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Porch Group Media

NOVEMBER 25, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, The Growth of Retail Media Networks & CTV: Coffee Break with V12 & Strategus. And again, I love the affordability that you all are bringing to, large brands and small and medium alike. Michelle: Sure.

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Porch Group Media

SEPTEMBER 12, 2022

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

MAY 25, 2022

Mover marketing has long been associated with direct mail. But, it’s time to start recognizing mover marketing for what it is today. Oftentimes, when people hear the term “mover marketing,” they immediately think of the flashy advertisements and coupon books that show up in their mailboxes once they’ve moved into their new homes.

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Porch Group Media

DECEMBER 6, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Todd: The first case study for the vertical on the left-hand side is of a furniture retailer. You can imagine movers are critically important for them. These numbers are astounding. I need to update the look.

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Porch Group Media

SEPTEMBER 8, 2022

Welcome to the Movers and Shakers podcast. Following the acquisition of V12 by Porch Group, Michelle played a key role in establishing V12 as a leading product innovator in mover marketing and today is a member of the Porch Group’s senior leadership team. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Webbiquity

JANUARY 25, 2024

From the very first automobile to the first mobile phone and the current explosion of AI and its capabilities , innovation is the cornerstone of wealth creation. A great example of this is BlackBerry, which is credited with developing the first smartphone. We’d have fewer companies like OpenAI, and more like Blockbuster.

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Porch Group Media

SEPTEMBER 20, 2022

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

JUNE 1, 2022

Gen X New Mover Report. Download the Gen X Mover Report. You’ll be the first to know when we post more great marketing content! The post Gen X New Mover Report first appeared on V12. Gen X, or Generation X, is the demographic group of people born between the mid-1960s to 1980.

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Porch Group Media

OCTOBER 26, 2022

Michelle and Charlie will discuss the changing media and advertising landscape, and how brands can get ahead by investing in retail media networks and CTV. The 2022 Marketer’s Perspective on Mover Marketing. Learn More About How CTV Advertising Helps Brands Boost the Success of Their Customer Acquisition and Retention Campaigns.

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Porch Group Media

AUGUST 29, 2022

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

APRIL 28, 2022

When it comes to new mover marketing, timing is everything. Reaching new movers early is key to the success of your mover marketing programs. And, how do you ensure your brand is reaching this valuable consumer segment when it matters most? Download the Millennial New Mover Trends Report. Download Report.

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Porch Group Media

AUGUST 16, 2022

Welcome to the Movers and Shakers podcast. Jennifer Renaud , SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle. Jennifer Renaud , SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle.

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Porch Group Media

JANUARY 13, 2022

The Ultimate Guide to Turning New Movers into New Customers. When you hear the term “new mover marketing,” you may immediately think of the coupon books new movers receive when they move into their homes. But today, new mover marketing is so much more than that. Meet Today’s New Movers Why New Mover Marketing?

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Porch Group Media

OCTOBER 25, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing. We looked at our own agency services and saw that we were able to provide brands access to our own first-party data.

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Porch Group Media

AUGUST 1, 2022

Welcome to the Movers and Shakers podcast. Jennifer Renaud , SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle. Jennifer Renaud , SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle.

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Porch Group Media

NOVEMBER 23, 2021

New movers have long been a lucrative market to engage with and for good reason. New movers are making large purchases in a relatively short amount of time to complete their moves and settle into their new homes. They’re also more likely to try new brands and service providers. So, what exactly are today’s new movers up to?

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Porch Group Media

JUNE 2, 2022

Gen Z New Mover Report. Download the Gen Z Mover Report. You’ll be the first to know when we post more great marketing content! The post Gen Z New Mover Report first appeared on V12. Gen Z is the generation right after the millennials (1981 to 1996).

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Porch Group Media

FEBRUARY 1, 2022

Watch our webinar which unveils new research, conducted with the Harris Poll, featuring the 2021 New Mover Trends Report. We explore the state of today’s new movers and discuss valuable opportunities for brands to reach a lucrative audience of consumers who are actively spending. Related Post: What is New Mover Marketing?

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Porch Group Media

FEBRUARY 4, 2022

New movers are a lucrative audience, in-market to purchase a variety of goods and services. The New Mover Trends Report by Porch and V12, conducted by The Harris Poll, unveiled several profound insights on millennial new movers. 12 Millennial New Mover Shopping Behavior Statistics. Source: New Mover Trends Report.

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Porch Group Media

SEPTEMBER 6, 2022

Welcome to the Movers and Shakers podcast. Following the acquisition of V12 by Porch Group, Michelle played a key role in establishing V12 as a leading product innovator in mover marketing and today is a member of the Porch Group’s senior leadership team. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

MARCH 16, 2022

Approximately 31 Million people move in America every year and these new movers are known for spending money, a segment that every business would love to capture. New movers are making numerous purchase decisions, spending approximately $11,000 for products and services during the move. Download your free copy here !

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Porch Group Media

MAY 17, 2022

New research from V12 and Ascend2’s The Marketers Perspective on Mover Marketing report finds that mover marketing programs have a significant impact on the overall success of marketing performance, providing tremendous boosts in acquisition and retention initiatives. Solutions to the Top 7 Challenges of Mover Marketing.

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Porch Group Media

MARCH 15, 2022

Millennial New Mover Report. For the majority of millennials, this is their first home buying experience—representing a major milestone in this generations’ lives. Millennial New Mover Report – Free Download. You’ll be the first to know when we post more great marketing content! homebuyers.

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