Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today.

Examples 108

Examples Brand Identity Branding Multi-Channel 108

Webbiquity

JUNE 13, 2023

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Marketing Insider Group

MAY 15, 2017

If you haven’t figured out how to tell your brand’s story well, you’re missing out on the huge revenue-boosting potential of your content marketing efforts. The right brand narrative has the power to increase the value of your business’s product or service by over 20 times. Why does the story matter?

Storytelling 278

Storytelling Examples Brand Identity Branding 278

Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. And we’ll cover 10 examples of successful influencer marketing campaigns to inspire your own strategy. What is an influencer marketing campaign?

Examples 124

Examples Campaigns Advertising Agencies Burn Rate 124

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Stock prices (for public companies).

Examples 109

Examples Brand Identity Branding Public Relations 109

Optinmonster

MARCH 11, 2024

Visitors have fun interacting with their favorite brands. Gamification Marketing Examples Gamification Marketing With OptinMonster What Is Gamification in Marketing? Points can be used to track purchases, social media interactions, or any other form of engagement with a brand, rewarding users for their activities.

Examples 100

Examples Planning Paid Search Agency Interactive Marketing 100

EveryoneSocial

MARCH 8, 2021

If you want to thrive in your career, one of the best things you can do is build a strong personal brand strategy. And having a personal brand statement makes it easy for anyone – employers, customers, clients, or contacts – to identify if they want to work with you or listen to what you have to say. Darrell Franklin.

Examples 119

Examples Personalization Brand Identity Branding 119

Oktopost

MARCH 24, 2022

Everyone is familiar with the concept of branding, but only some businesses have applied branding concepts to their image as employers. In this article, we’ll take a look at seven of the most powerful employer branding examples for companies to be aware of in 2022. What Is Employer Branding, and Why Does it Matter?

Examples 107

Examples Brand Identity Branding Campaigns 107

Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales.

Facebook 111

Facebook Examples Brand Identity Branding 111

DivvyHQ

SEPTEMBER 1, 2021

Is branded content part of your content marketing arsenal? While it may not increase sales or search engine traffic directly, it can be a very effective way to raise your brand profile and emphasize your core business values. Here are four of the latest examples of brands who are pushing the envelope with branded content.

Examples 114

Examples Brand Identity Branding Content 114

Content Marketing Institute

FEBRUARY 5, 2021

Brands are turning up the volume this week. A new TikTok video celebrates the #SeaShanty trend, Mastercard amps up its sonic brand identity, and a video book review tells a charmingly experimental tale.

Examples 140

Examples Content Marketing Brand Identity Branding 140

Brandwatch Marketing

DECEMBER 21, 2023

Discover real-world brand management examples and learn why a well-structured brand management strategy is crucial for business success.

Examples 52

Examples Brand Identity Branding Business 52

Brandwatch Marketing

DECEMBER 21, 2023

Discover real-world brand management examples and learn why a well-structured brand management strategy is crucial for business success.

Examples 52

Examples Brand Identity Branding Business 52

Bannersnack

JANUARY 19, 2024

We’ve curated some […] The post 9 Inspiring Examples of AI in Marketing From Big Brands appeared first on Creatopy Blog. If you’re looking for ways to integrate AI, we’ll make it easier for you to understand how to use AI for marketing purposes.

Examples 52

Examples Brand Identity Branding Curation 52

EveryoneSocial

MARCH 15, 2021

And one of the best ways for executives to do that today is to establish a personal brand on social media. And the benefits of executives building personal brands extend to the employer brand and team morale, as well. Why Personal Branding Matters for Leaders. The Best Personal Brand Statement Examples for Leaders.

Examples 103

Examples Personalization Brand Identity Branding 103

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

Content Marketing Institute

MARCH 12, 2021

These brand examples show how it’s done. Continue reading → The post 3 Playful Content Marketing Examples Show Brands Getting Their Game On appeared first on Content Marketing Institute. Involve your at-home co-workers, viewers, and customers in your content creation and delivery to up the fun factor for everyone.

Examples 138

Examples Content Marketing Brand Identity Branding 138

Content Marketing Institute

APRIL 1, 2020

Let’s look at seven examples of marketers rising to the occasion to deliver value and promote togetherness when we all need to stand six feet apart. Continue reading → The post 7 Brands Getting Email Right During a Crisis [Examples] appeared first on Content Marketing Institute.

Examples 141

Examples Brand Identity Branding Promotion 141

Benchmark Email

APRIL 12, 2021

As consumers, our inboxes are filled with emails from eCommerce brands we’ve previously purchased from. What sets the… The post Top-Notch Email Examples from 6 Shoe Brands appeared first on Benchmarkemail. What sets the… The post Top-Notch Email Examples from 6 Shoe Brands appeared first on Benchmarkemail.

Examples 105

Examples Brand Identity Branding eCommerce 105

SocialPilot

MARCH 12, 2024

In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. Integrated marketing can be defined as a strategy for providing a cohesive, holistic brand narrative across all platforms where the brand chooses to advertise.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Content Marketing Institute

MARCH 30, 2022

Take a fresh look at how your photos, videos, and graphics do the talking for your brand. Here are some of our top visual content tips – with examples – to help you find or reinforce your signature visual style. Continue reading →

Examples 110

Examples Tips Creativity Brand Identity 110

Content Marketing Institute

APRIL 9, 2021

You’ve heard this advice on brand storytelling before. These examples will inspire you to tell stories that matter to your brand – and create an emotional response with your audience. But what does it look like in practice?

Examples 132

Examples Brand Identity Branding Storytelling 132

Content Marketing Institute

MARCH 30, 2020

Learn how six brands, from a surfboard business and a stock photo company to a major consumer brand and a health care practice, delivered content that worked for them and their audience. Continue reading → The post 6 Brands Share Real Content Marketing Examples That Convert appeared first on Content Marketing Institute.

Examples 130

Examples Content Marketing Brand Identity Branding 130

Stevens & Tate

APRIL 7, 2021

Your brand identity goes beyond your name, logo, and the products or services you provide. A brand identity is all-encompassing: it also includes your goals, your beliefs, and the feelings you elicit from your audience. To create a strong brand identity, you need to create a narrative that’s consistent across all channels.

Storytelling 69

Storytelling Examples Brand Identity Branding 69

SocialPilot

JANUARY 29, 2024

Influencers that you are targeting are also targeted by many other brands. Give it a personal touch by stating why you find them relevant to your brand and make it specific and not generic. Show belief in their messaging style and how that relates to your brand. Don’t make the mistake of being that brand.

Examples 92

Examples Marketing Proposals Outreach CAN-SPAM 92

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brand Identity 107

Brand Identity Branding Aggregators Marketing Analytics Tools 107

Smartyads

MARCH 6, 2023

Brand awareness is an important part of any company's business. Marketers are constantly concerned with how consumers respond to a brand's services and products and whether consumers are sufficiently aware of the availability of these very services. Measuring brand awareness may be difficult, and a sensitive topic for many, but.

Examples 52

Examples Brand Identity Branding Campaigns 52

Content Marketing Institute

JANUARY 11, 2024

Get three hot takes in emoji form about content from Toyota, KitchenAid, and United Airlines. Then, delve deeper into what worked and what didn’t.

Examples 92

Examples Brand Identity Branding Content 92

ClearVoice

DECEMBER 18, 2023

What are brand guidelines? Brand guidelines are the visual and verbal elements that shape and define your brand. When crafted well, they are the components that come together to distinguish your brand from the competition… even if your audience can’t quite put their finger on what they are. What is your company’s purpose?

Guidelines 93

Guidelines Brand Identity Branding Loyalty 93

Oktopost

SEPTEMBER 21, 2023

Through social selling, sales reps can engage prospective buyers and build brand credibility by appearing organically on their feeds during solution searches. Top Social Selling Examples: and Mistakes to Steer Clear of Here are the top social selling mistakes you need to avoid to maximize the impact of your social selling strategy: 1.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Content Marketing Institute

NOVEMBER 25, 2020

Continue reading → The post Brands Buck History, Give Home-Field Advantage, and More [Examples] appeared first on Content Marketing Institute.

Examples 128

Examples Brand Identity Branding Content Marketing 128

Search Engine Journal

JUNE 2, 2022

Get inspired by 8 winning examples. The post 8 Machine Learning Examples From Brands To Inspire Digital Marketers appeared first on Search Engine Journal. Humans and machines can work together to create more meaningful customer experiences using machine learning.

Examples 104

Examples Brand Identity Branding Search Marketing 104

Hubspot

APRIL 15, 2021

However, one major theme to note is that it's users want to hear from people -- not just brands. However, while building brand awareness on an ultra-personal app like Clubhouse takes time, energy, and lots of community management, we're already starting to see brands begin to connect with the channel's growing audience.

Examples 101

Examples Brand Identity Branding Work Management 101

Data Cleaning/CRM Appending

MAY 20, 2021

The post Importance of event branding via event branding examples. The field of businesses, especially B2B marketing, had to revolutionize its work to sustain the tides of time. They had to shift their […]. appeared first on BizProspex.

Examples 52

Examples Brand Identity Branding B2B Marketing 52

Hubspot

JUNE 1, 2021

The only truth in it is that bad publicity can bring attention to your brand and expand your reach. So, if your brand is associated with negative traits and concepts, it can be difficult to change that perception. Learn what makes up a brand association and how to build a positive one. Brand assets, such as logo and colors.

Positioning 97

Positioning Examples Brand Identity Branding 97

Navigate the Channel

NOVEMBER 6, 2023

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords.

Brand Identity 123

Brand Identity Branding Tips ROAS 123