KoMarketing Associates

JUNE 11, 2020

When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact. Approximately 19% of marketers said that they will “definitely” use email signatures as an additional marketing channel in 2020.

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

SmartBug Media

FEBRUARY 14, 2023

Because the way consumers engage with brands is a bit more complex. In these situations, if a potential customer is interested in your brand, the best outcome is for them to subscribe to your email list. What Is Email Nurturing? Here are some of the most effective and commonly used email flows : 1.

Webinar Metrics 97

Webinar Metrics Brand Identity Branding Marketing & Strategy 97

Liveintent

JUNE 9, 2023

The importance of marketing channel diversification & brand awareness Performance marketing leaves brands vulnerable to channel saturation. With more than 4 billion global users, email is just the right channel to drive reach and engagement. They also help you avoid a hard sell and drive brand awareness and consideration.

Brand Identity 62

Brand Identity Branding Advertising Funnels Advertising Agencies 62

Martech

SEPTEMBER 21, 2021

Brand identifiers for message identification, or BIMI , is a technology that some expect to become a new standard for email marketing. And for good reason; BIMI offers capabilities that provide higher levels of customer trust and engagement with brands. Recent data reinforces the importance of brand recognition.

Brand Identity 126

Brand Identity Branding Paid Search Agency Conference 126

Benchmark Email

MAY 1, 2023

Email marketing, in particular, has been a go-to strategy for marketers looking to reach their audience cost-effectively and efficiently. However, with the rise of voice assistants, a new form of email marketing is emerging: voice-based email marketing.…

Email Marketing 110

Email Marketing Brand Identity Branding Advertising Benchmark 110

Benchmark Email

NOVEMBER 29, 2022

There’s no denying that email marketing is still an effective way to grow your business, but… The post Establishing a Brand Connection: Your Biggest 2023 Email Marketing Objective appeared first on Benchmark Email.

Email Marketing 110

Email Marketing Brand Identity Branding Advertising Benchmark 110

Marketing Insider Group

OCTOBER 6, 2016

An email list is invaluable to your business. The post 7 Email Marketing Automation Tips For Brand Marketers appeared first on Marketing Insider Group. The post 7 Email Marketing Automation Tips For Brand Marketers appeared first on Marketing Insider Group. The 10% that do have a […].

Marketing Automation Services 252

Marketing Automation Services Marketing Automation Email Marketing Automation 252

Sharpspring

SEPTEMBER 10, 2021

And even if they stay subscribed, an un-engaged recipient with no brand relationship with you is no better than someone who hasn’t joined your list. So, how can you successfully engage your audience, build a brand relationship, and fully leverage your list to grow your brand? Bad example: Subject line: Here’s a marketing email!

Email Marketing 89

Email Marketing Brand Identity Branding Ad Building 89

Marketing Insider Group

FEBRUARY 14, 2017

An essential aspect of nurturing new sales leads is email marketing. According to a report by Salesforce, 49% of marketers claim that email is directly linked to the success of their business efforts. The post 10 Brands Show Us How Email Marketing is Done appeared first on PureB2B.

Email Marketing 214

Email Marketing Brand Identity Branding Marketing & Strategy 214

Benchmark Email

FEBRUARY 16, 2021

You know that email marketing is essential for brand growth, but do you know how to send emails that are beautiful, engaging, and get the job done? It’s a tall order, which is why it can be helpful to look at brands that have a reputation for hitting it out of the park.

Brand Identity 105

Brand Identity Branding Email Marketing Order 105

Scoop.it

DECEMBER 15, 2022

Growing your email list can be challenging but engaging your newly onboarded email subscribers is even more difficult. People are quick to leave if they don’t get any value from staying subscribed to your email list. This is the reason why email marketers struggle to ensure two-way communication. So, without further ado.

Sales Qualified Leads 91

Sales Qualified Leads Brand Identity Branding Open Rate 91

Benchmark Email

APRIL 12, 2021

As consumers, our inboxes are filled with emails from eCommerce brands we’ve previously purchased from. Emails include various promotions, sales, and new products, all aimed at garnering interest and revenue. What sets the… The post Top-Notch Email Examples from 6 Shoe Brands appeared first on Benchmarkemail.

Examples 105

Examples Brand Identity Branding eCommerce 105

Benchmark Email

JANUARY 18, 2022

However, nothing beats email marketing, as it’s a direct line to these online consumers, and it’s a form of marketing that people actually opt into. Getting a customer to… The post 4 Strategies to Improve Email Engagement for Your Retail Brand appeared first on Benchmark Email.

Brand Identity 105

Brand Identity Branding Marketing & Strategy Advertising Benchmark 105

Content Marketing Institute

APRIL 1, 2020

Every company under the sun seems to be sending emails around the pandemic news. Continue reading → The post 7 Brands Getting Email Right During a Crisis [Examples] appeared first on Content Marketing Institute.

Examples 141

Examples Brand Identity Branding Promotion 141

Liveintent

MAY 3, 2021

That statistic speaks to the staggering power of community – and the opportunity that exists for brands to be part of them. LiveIntent CMO, Kerel Cooper, sat down with Reddit’s Chief Marketing Officer, Roxy Young, to talk about how marketers can use the power of community as part of their email strategy.

Newsletter 116

Newsletter Communities Brand Identity Branding 116

Unbounce

MARCH 12, 2020

You should never underestimate the power of a good email address, especially if you’re an ecommerce marketer. Get the right email from the right prospect, and you can build a long-term relationship that’ll make them want to buy from you over and over again. Want to build your email marketing list?

Cost per Acquisition 144

Cost per Acquisition CPA Landing Pages Brand Identity 144

Search Engine Journal

JUNE 6, 2022

Both email marketing and blog content creation have their merits. The post Should You Use A Blog Or Email Marketing For Your Travel Brand? In this post, we examine the two approaches with several different factors in mind. appeared first on Search Engine Journal.

Email Marketing 122

Email Marketing Brand Identity Branding Search Marketing 122

Benchmark Email

MAY 12, 2021

After a whole year of lounging around at home in sweatpants, people are ready to update their spring and summer wardrobes, making it the perfect time for fashion brands to show up big in customers’ inboxes. Fashion is the… The post Top Lessons From Fashion Brands That Create Runway-Worthy Emails appeared first on Benchmarkemail.

Brand Identity 110

Brand Identity Branding Email Marketing Marketing 110

Liveintent

DECEMBER 7, 2020

As more ecommerce companies invest in monetizing their emails with third-party advertisements, they’re going to have some questions: How can I maintain brand safety? If email is one of my biggest sales-drivers, will this impact my overall business? “We’re saying, ‘Hey, our email businesses is massive.

eCommerce 104

eCommerce First-Mover Advantage Brand Identity Branding 104

Liveintent

FEBRUARY 28, 2023

Enter: email. Standing the test of time, email remains one of the most trustworthy and ubiquitous platforms for reaching audiences with programmatic ads. workers spend almost six hours a day on email ; that’s almost as much time as many people spend sleeping. And we’re here to help. Measure engagement over views.

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

Litmus

MAY 26, 2021

Email inboxes get filled with any number of different types of communications. From transactional emails, personal conversations, business memos and promotions, inboxes are a mess of messages. So it’s no surprise you might still hear the question, “Is email marketing dead?” Fortunately, it’s just bad email marketing that’s dead.

Brand Identity 114

Brand Identity Branding Trigger Marketing Mobile Marketing 114

SmartBug Media

SEPTEMBER 21, 2022

How are you standing out from your competition during a period in which email is overcrowded? If you’re looking for a platform to seamlessly integrate email and SMS before the holidays get here, consider Klaviyo for SMS marketing. Building rock-solid email and SMS holiday strategies doesn’t have to be guesswork.

SMS 52

SMS Brand Identity Branding Opt-out 52

Liveintent

DECEMBER 18, 2019

Direct-to-consumer (D2C) brands like Allbirds and Dollar Shave Club have revolutionized digital marketing. Advertising spend from D2C brands has increased by 50% from 2018 to 2019 , according to AdWeek. Email plays a big part in this growth. Buy ads in email inventory with certain content. Here are five ways to do it.

Ads 103

Ads Mobile Advertising Brand Identity Branding 103

Porch Group Media

OCTOBER 6, 2020

Email marketing is a tried and true channel to engage consumers, boost retention and encourage brand loyalty. Numerous research studies discuss the positive ROI and low cost of email marketing. For consumers and brands alike, more people have been relying on email.

Brand Identity 64

Brand Identity Branding Comparison Email Marketing 64

Litmus

APRIL 25, 2019

To build a best-in-class email program, you need to constantly improve—and there’s no better way to learn fast than through testing and experimentation. Brands that make A/B testing and email experiments a priority are proven to see better results. A/B testing tips from the world’s leading email marketers. Tweet this ?.

Brand Identity 101

Brand Identity Branding Lead Ranking Best Practices 101

Litmus

APRIL 10, 2019

There’s no better source of email inspiration than your inbox. Subscribing to leading brands from within and outside your industry can help you stay on top of email design trends, expose you to smart copywriting and campaign strategies, and provide you with ideas you can adapt for your own email program. Tweet this ?.

Brand Identity 62

Brand Identity Branding Copywriting Class 62

Martech Advisor

APRIL 7, 2020

Any mention of your organization in the news is good for your brand because it keeps people talking about you. However, breaking news that your customers were the victims of a "widespread phishing scam" or a "nasty data breach" can cause severe damage to your brand value. The Importance of Brand Protection. Be Aggressive.

Phishing 66

Phishing Brand Identity Branding Domain 66

Fount Media

NOVEMBER 10, 2022

Email is a great way to increase brand awareness and reach new customers. Email can be a powerful tool for branding your business, increasing customer engagement, and generating leads. You don’t need to be a genius at email marketing to reap the benefits; all you need is some helpful tips.

Brand Identity 40

Brand Identity Branding User-Generated Content Email Marketing 40

Liveintent

FEBRUARY 14, 2019

And one of the greatest love stories out there is between Email and Brands. More times than I can count, the relationship between brands and email has followed the plot of any great romantic comedy. The post Email and Brands: a Great Love Story appeared first on LiveIntent Blog.

Brand Identity 73

Brand Identity Branding Press Video Marketing 73

Content Marketing Institute

DECEMBER 4, 2020

This week, we diagnose what’s wrong with much of the brand messaging for Cyber Monday. Plus, we cheer a new opportunity for a fired paint-shop employee/TikTok star – and the clever brand that swooped in to hire him.

Brand Identity 96

Brand Identity Branding Content Email Marketing 96

Hubspot

JANUARY 23, 2020

When I first began my marketing career, I was envious of emails. While this sounds like an interesting quirk, I'm pretty sure most marketers can agree: some emails are hard not to envy. From sparkling campaigns to flawless design, sometimes I open a newsletter and I'm surprised at how brands segment me into a list that's so accurate.

Work Management 89

Work Management Marketing Management Budget Programs Software 89

PureB2B

JANUARY 23, 2017

An essential aspect of nurturing new sales leads is email marketing. According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts. There is now no question that marketers should believe in the power of email. Drift – Break The Ordinary. Image Source: Drift ).

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

TowerData

MARCH 23, 2022

In my two earlier Only Influencers blog posts on customer loyalty and email, I focused mainly on converting B2C subscribers into loyal customers. But loyalty is a major concern for B2B marketers, too, especially for "Software as a Service" brands, where you are selling subscriptions more than one-off products.

Loyalty 52

Loyalty Brand Identity Branding Software 52

TowerData

JUNE 29, 2020

The way in which brands communicate with customers is vastly changing. One of these shifts involves an increased reliance on email marketing and valid email addresses.

Email Marketing 54

Email Marketing Brand Identity Branding Validation 54

Martech Advisor

NOVEMBER 25, 2019

Email marketing is an important tool to attract holiday shoppers with exciting deals. But email frauds like phishing emails, too, have risen over the past few years putting customers at risk and brand identity at stake. So how can brands tackle phishing emails this Thanksgiving, Black Friday, and Cyber Monday?

Phishing 69

Phishing Brand Identity Branding Privacy Policies 69

Delivra

APRIL 3, 2019

Email marketing campaigns have long since relied on surveys for quick and direct information gathering. In fact, often this information gathered is some of the most important data a brand can use, thus showing the importance of email marketing surveys for brands and marketers across industries. And surveys are quick!

Customer Surveys 71

Customer Surveys Email Marketing Brand Identity Branding 71

Litmus

APRIL 24, 2019

In December 2018, Gmail launched major updates to its Promotions tab , providing email marketers with more ways to make their emails visible and valuable to recipients. Curious how fellow email marketers utilize Gmail’s new functionality? Quality product images related to the email content are ideal to inspire and drive action.

Promotion 72

Promotion Email Marketing Work Management Brand Identity 72