Marketing Insider Group

APRIL 27, 2020

Brand awareness allows B2B companies and marketers to understand how well their target audience and potential customers know their brand and their specific products or services. While brand awareness is a critical part of the buyers’ journey , it’s sometimes undervalued because it can be difficult to fully grasp and measure.

Branding 301

Branding Brand Identity Best Practices B2B 301

Convince & Convert

DECEMBER 15, 2023

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. Iconic beauty brand Glossier swears by this approach, and it has served them well. What other brands peak their interests? What else is important to them?

Rules 148

Rules Planning Branding Brand Identity 148

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Common formats include a downloadable PDF file, a sharable file in Google Drive, an electronic media kit on your website, or a printed version shared at an in-person event. Use your brand’s colors, typeface, logos, and other key design elements throughout your kit for a cohesive look. Need help creating a press kit?

Press 130

Press Personalization Branding Brand Identity 130

Hinge Marketing

APRIL 27, 2022

But a brand manager Emerson was not. In branding today’s professional services firm, consistency is king. And brand style guidelines are the keys to the kingdom. What Are Brand Style Guidelines? The guidelines identify the key elements of the brand and explain how to use them. Brand identity guidelines.

Guidelines 89

Guidelines Branding Brand Identity Enterprise Management 89

Webbiquity

JANUARY 30, 2020

Building a brand is more important than ever. Your brand is what differentiates you from your competitors. A solid brand identity can help you get more people to trust your products and/or services. A solid brand identity can help you get more people to trust your products and/or services. Guest post by Shane Barker.

Marketing AI 232

Marketing AI Branding Brand Identity Advertising Agencies 232

Martech

OCTOBER 27, 2022

No fewer than 98% of brands believe that CTV advertising will be bigger than mobile. With brands planning significant increases in their CTV ad budget in 2023, the good news is that 86% of consumers are willing to see ads that are relevant to them or entertaining, and only 40% anticipate rejecting CTV if there are too many ads.

Advertisements 89

Advertisements Advertising Branding Brand Identity 89

Kapost

NOVEMBER 5, 2018

Here’s a cruel reality check about writing an eBook: Brands and businesses of all shapes and sizes are just chomping at the bit to cash in on the more than 20. The post Your Guide to Writing an eBook [with a Downloadable Template] appeared first on Kapost Content Marketing Blog.

Template 105

Template Branding Brand Identity Content Marketing 105

Martech

MARCH 11, 2024

This article explores how conventional martech infrastructure alienates most potential buyers and suggests steps to adapt tools and strategies for better long-term brand affinity and demand generation. And for 95% of our future customers, a better brand experience. Brand association. Brand affinity. Stop stalking people.

Efficiency 81

Efficiency Marketing Automation Services Lead Ranking Branding 81

Martech

AUGUST 4, 2021

There are plenty of retailers that will text coupons on their own, but this service is centered around the brands being sold by retailers. And there’s no separate app to download, since Aisle discounts are triggered through text. Other participating brands include Halo Top, Utz, Tate’s Bake Shop Cookies and Beyond Meat.

Creativity 119

Creativity Branding Brand Identity SMS 119

Martech

SEPTEMBER 21, 2021

The payoff could have implications for many brands looking to cash in on interest in collectible NFTs and to crack the code of how to use blockchain technology to encourage sustainable consumer attention and engagement. They scan the QR code on the meal box with their phone, download the Sweet app, and receive a collectible NFT game piece.

Branding 127

Branding Brand Identity Marketing & Strategy Loyalty 127

PureB2B

FEBRUARY 27, 2017

However, even though engagement rates are generally down , content marketers can take heart that prospects still appreciate useful and targeted content , including downloadables such as whitepapers, ebooks, checklists, guides, toolkits, SlideShare presentations, and the like. Downloadable Content is Relevant. Whitepapers. Conclusion.

Top of Funnel 62

Top of Funnel Content Landing Pages Broadcasting 62

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. Only with a strategy to build the brand across all channels can marketers create brand authority. Let’s go over nine methods to get started with today. Image sourced from pepper.io

Work Management 77

Work Management Marketing Management Branding Brand Identity 77

Brandwatch Marketing

FEBRUARY 23, 2024

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

Branding 59

Branding Brand Identity B2B Eye-Tracking 59

Top Rank Marketing

JANUARY 12, 2024

MediaPost New Report Looks at Key App Usage Trends, Including the Rise of AI, TikTok and More Microsoft’s Bing search engine has had a 1,500% increase in app downloads year-over-year, report shows. Social Media Today What Does Brand Authenticity Mean to Consumers? 21% of U.S.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Act-On

APRIL 10, 2024

But not entirely unlike when a colleague sends you a link to a gated ebook, you give your contact info to download it, and then get a phone call from a sales rep the same day. And it takes an average of 20 touches with a brand before a prospect becomes a potentially successful lead for the sales team. How inappropriate!

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Unbounce

DECEMBER 16, 2021

That saying’s especially true with brands. As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal. Let’s learn more about brand awareness and four ways to boost it with your landing page. What is Brand Awareness? Thinking of building a brand awareness page?

Landing Pages 124

Landing Pages Top of Funnel Branding Brand Identity 124

Contently

JANUARY 24, 2022

With strategic content methodologies, intuitive engagement metrics, and a remarkable talent network, Contently helps these brands optimize their content to tell great stories and see quantifiable results that a lackluster new year’s resolution just can’t deliver. If you’re looking to expand your content, you’re in the right place.

Case Study 132

Case Study Case Studies Studies Branding 132

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Paid Content 130

Paid Content Tools Branding Brand Identity 130

Webbiquity

OCTOBER 31, 2023

It’s well worth downloading the full report. An extraordinary 91% of consumers have subscribed to at least one SMS marketing program, and 73% have made a purchase after receiving a text from a brand or vendor. Download the report to get all the details. Here are seven key findings from the research. Not surprising.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Content Standard

JANUARY 22, 2019

Nothing brings people together more than a reason to celebrate, and holiday-related content is always a major win for brands when it comes to generating awareness and taking part in the global conversations that get their audiences excited. Did your brand miss out on #WorldKindnessDay or #InternationalCoffeeDay? Schedule a demo.

Social Media 69

Social Media Media Planning Social Marketing 69

Brandwatch Marketing

FEBRUARY 23, 2024

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

Branding 52

Branding Brand Identity B2B Eye-Tracking 52

Confessions of a B2B Marketer

FEBRUARY 14, 2024

Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building This Organic LinkedIn Page Strategy Is Crushing with Mikhail Myzgin of Slice Fame.so hit 200k MRR?

Personalization 52

Personalization Branding Brand Identity B2B 52

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Enterprise Management 66

Enterprise Management Branding Brand Identity Work Management 66

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Branding 115

Branding Brand Identity Marketing AI Social Media 115

Sprout Social

NOVEMBER 7, 2022

Brand-creator partnerships have grown from novelty into necessity. Actionable brand-creator advice stemming from DE&I and fair pay conversations. Align your content and creator marketing strategies by downloading this data-packed guide. Creators are the bridge to communities with authenticity at the forefront of their work.

Twitter 90

Twitter Branding Brand Identity Social Media 90

Webbiquity

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Contently

JULY 16, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic COVID content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Branding 185

Branding Brand Identity Case Studies Domain 185

Martech

MARCH 14, 2023

Their data-driven Big Game report is the ultimate tool for marketers looking to evaluate brand performance and formulate best practices for their own campaigns. Visit Digital Marketing Depot to download Big Game Brand Lift today to get actionable insights and maximize your brand’s performance.

Branding 84

Branding Brand Identity Marketing Report Marketing 84

Contently

FEBRUARY 2, 2018

In a matter of days, Uber lost 200,000 customers, and people were boycotting the brand on Twitter with #DeleteUber. The competing ride sharing app Lyft pledged $1 million to the ACLU in response, and Lyft downloads surged in the following days. For brands, it’s no longer business as usual. Please be patient.

Branding 164

Branding Brand Identity Paid Search Agency Loyalty 164

Salesforce Marketing Cloud

MARCH 28, 2022

Brand messaging. Brand messaging refers to the underlying value proposition conveyed and language used in your content. It’s what makes buyers relate to your brand because it’s inspirational, persuasive, motivational and, well, sticky. View your brand from the outside in. How do I create brand messaging?

Branding 98

Branding Brand Identity Paid Search Agency Ideal Customer Profiles 98

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Lead Scoring 129

Lead Scoring Lead Ranking Effectiveness Branding 129

Hinge Marketing

JULY 20, 2020

For a second time, the Hinge Research Institute has conducted its Employer Branding Study. You can download the Executive Summary for free today. Download the Employer Branding Study: Second Edition. Companies should pay as much attention to their employer brand as they do to their financials. Key Insights.

Studies 118

Studies Branding Brand Identity Acquisitions 118