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Five B2B Video Marketing Strategies to Drive Demand

Webbiquity

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. To create impactful testimonial videos, focus on authenticity and storytelling.

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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It’s Not Just Demand Generation – It’s Brand Generation

Engagio

Most demand generation and account-based marketers tend not to think much about branding, which is unfortunate given that a consistent brand can increase revenue by up to 23 percent (Forbes). Indeed, your brand can have a massive impact on the success of all aspects of your go-to-market. Brands work on emotions.

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How to Balance Design for Brand and Demand

Marketing Insider Group

If you sit in the marketing world, there is a good chance that your role has you primarily focused on building out a brand or in some way driving more demand. Eloquently exuding a great brand and driving demand, and the measurable business results that follow, are both important. Both forces have their place.

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New Rules of Demand Gen for Mid-Market B2Bs

Speaker: Paul Slack - Vende Digital CEO

You know digital demand gen can help you get there; but you aren’t sure where to start. Then attend our Demand Gen Webcast on October 14th, and learn our framework for: Developing a winning strategy/playbook for your business. Targeting key accounts to keep your brand top of mind. Turning leads into opportunities into revenue.

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Why You Need a Unified Brand-to-Demand Strategy

Madison Logic

It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers. B2B marketing is not just about selling a product or service.

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The Role of AI in B2B Demand Generation

Binary Demand

[ps2id id=’overview’ target=”/]“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos, the visionary entrepreneur and founder of Amazon. The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. But AI’s influence doesn’t stop there.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

The key steps to powerfully brand and message your company and offerings. Start creating your own success story by joining us August 22nd – or later for the on-demand version. We will cover tips such as: How to spot, and fix, the chief causes of revenue leakage. August 22, 2019 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST.