brand de-dupe 
Salesforce Marketing Cloud
SEPTEMBER 7, 2023
No data strategy is complete without AI because this technology is at the heart of creating personalized, secure brand experiences people trust. de-duped, error-free, and labeled appropriately)? Your company is talking about AI at every turn, but are you building it into your data strategy? Where does the data originate?
LeanData
MAY 6, 2022
After its acquisition by Forrester, the model is now branded the B2B Revenue Waterfall, and it focuses on buying groups — called demand units — rather than traditional leads. . Had Liz and her team gotten lucky this time around, with this lead and this account?
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The Point
DECEMBER 16, 2011
Bulk Rental/Co-Branded. Bulk rental and co-branded emails are variations on list rental. A co-branded email is so-named because the email will be “from” the list owner (typically a publisher) but 100% of the email content itself will be the advertiser’s. Cost is around 65-70 cents per name.
chiefmartech
DECEMBER 21, 2015
The first two have already been foreshadowed by my earlier posts, the 5 stages of maturity in marketing technology categories and the race for the #1 and #2 marketing technology brands : #1. The top brands in many categories will start to pull away. Martech is going mainstream.
ClickZ
JULY 22, 2020
The same survey found that only 33% of brands believe their current measurement perform accurate attribution of all media and data. A 2018 survey of nearly 400 marketers by Fospha Marketing found that a third of respondents believed their company analyzed less than 20% of all consumer data available to them.
Engagio
SEPTEMBER 9, 2020
Leaders of the most iconic brands share an appreciation for the people that helped build them: “The competition to hire the best will increase in the years ahead. Ongoing management of data (de-duping, enriching, etc.). Check out Part 1: Build a Budget and own your ABM! Great teams are built with great people.
Terminus
JANUARY 22, 2021
Often millions of dollars are lost through easy-to-fix issues like datasets needing to be merged or de-duped. In fact, 60% of sellers think that marketing’s primary job is branding and events (or “colors and parties,” depending on who you ask). It may just seem like an inconvenience, but it’s actually costing your company.
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