Martech

JANUARY 25, 2024

Ruth Stevens found her way into B2B marketing by accident, as many B2B marketers do. Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing. One constant in Ruth’s career: teaching.

Work Management 88

Work Management Marketing Management Database Marketing Lead Gen 88

Martech Advisor

SEPTEMBER 24, 2019

Discover why AI has the potential to transform brand engagement and CX provision for the better, writes, Jean Belanger, co-founder and CEO of Cerebri AI. AI allows companies and brands to understand their customers in a much more profound basis. They can send their database marketing content when they are more inclined to buy.

Brand Identity 45

Brand Identity Branding CAN-SPAM Touchpoints 45

Biznology

APRIL 2, 2015

So the outlook for talent to manage the new technologies in marketing is bright. CMOs who come from a brand background must develop a comfort with technology like never before. Real-time marketing gets real. Real-time marketing will be real for business marketers, says Russell Kern of the Kern Agency.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Customer Experience Matrix

SEPTEMBER 9, 2009

mass media, or broadcasting: this began in the late 19th century with the emergence of national brands and national print media. database marketing, or, more poetically, narrowcasting. The audience in database marketing is still passive, but it's targeted at segments that marketers have some reason to believe are interested.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Martech

MARCH 1, 2024

So, our strategies and tactics in B2B not going to be the discounts, points and perks you’ll find in consumer retention marketing. Dig deeper: Where B2B brands win and lose on customer retention Let’s review the best retention marketing strategies for B2B.

Tactics 125

Tactics Work Management B2B Marketing Marketing Management 125

Only B2B

SEPTEMBER 28, 2023

In this blog, we’ll explore what B2B marketing personalization entails, the undeniable benefits it offers, and a step-by-step guide on how to integrate personalization seamlessly into your strategy. This shows that personalized content drives higher engagement rates.

B2B Marketing 62

B2B Marketing Personalization Top of Funnel B2B 62

Biznology

NOVEMBER 23, 2016

I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. An early adopter of StiristaLINK was Weight Watchers , which was looking to improve its marketing to HR directors.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Binary Demand

MAY 30, 2023

Remember, capitalize on your company’s assets and opportunities, but don’t be afraid to acknowledge its weaknesses and threats; ultimately, this is how a brand expands. Company that focuses on SWOT Choosing a company for lead generation that conducts a SWOT analysis of your business will propel you to a higher level of success.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

Remember, capitalize on your company’s assets and opportunities, but don’t be afraid to acknowledge its weaknesses and threats; ultimately, this is how a brand expands. Company that focuses on SWOT Choosing a company for lead generation that conducts a SWOT analysis of your business will propel you to a higher level of success.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Martech Advisor

NOVEMBER 18, 2019

After surveying 200 participants, Jose dives into how marketers are starting to invest in data and analytics, and what channels they are employing to increase engagement. Customer relationship marketing (CRM) is continuously evolving.

CRM 66

CRM Database Marketing Acquisitions Loyalty 66

Onalytica B2B

JANUARY 8, 2019

When I started my career, activity-based marketing communications was the core focus to help grow branding awareness. As my career progressed, I transitioned from sales to marketing and my first big career move happened when I ran a global field marketing program in the US and Europe. And that was expected.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Porch Group Media

AUGUST 4, 2020

In recent months, we’ve seen consumer spending habits change, brands being forced to innovate, and new government guidelines alter our everyday habits in response to COVID-19. Brands are refocusing on customer-centric approaches to maintain customer relationships and thrive during the economic downturn. Customer-Centric Marketing.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

Tony Zambito

OCTOBER 18, 2015

And, began the era of marketing fulfilling the role of going beyond just brand advertising, but also building awareness and enabling buyers to research solutions. Marketing now had a responsibility to know more about buyers and customers in a way that was beyond just advertising.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

The Point

JUNE 1, 2010

HS: What objectives do marketers typically have in mind when developing games for advertising purposes? Brand awareness? MT: We’ve built games for clients to drive awareness of a new product, highlight a new brand attribute, and drive action through offers like sweepstakes or coupons. Demand generation? Customer loyalty?

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

SalesIntel

APRIL 21, 2021

To ensure that marketers and sales professionals can identify and reach the right leads at the right time, data cleansing and data enrichment are the two most commonly used methods to have accurate contacts for outreach. The vast majority of brands enrich their raw data to use it for decision-making and prospecting.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Top of Funnel 95

GreenRope

JULY 27, 2020

Marketing automation has revolutionized the way businesses are able to connect with leads and clients. Automation has the ability to project size and sophistication, making brands look professional and established. Effective digital marketing improves the customer experience and drives engagement.

Automation 52

Automation Work Management Marketing Management Marketing Automation Services 52

Ambal's Amusings

DECEMBER 21, 2012

One of the key aspects of the Social Media Marketing is how you engage with the existing customers, fans or followers. You need to be aware on a constant basis what your customers are saying about your brand online. How can marketers leverage the Crowd Factory? New customer acquisition is also equally important.

Social Media 100

Social Media Social Marketing Tools Planning 100

Customer Experience Matrix

SEPTEMBER 29, 2009

. - another survey by another marketing automation vendor, Alterian , found the most-commonly cited top obstacle in online marketing (25% of respondents) was “integration of online with database marketing and offline channels”. So clearly data and system integration are indeed primary concerns for multi-channel marketing.

Enterprise Management 120

Enterprise Management Customer Surveys Marketing Management Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 17, 2009

The press release is frustratingly vague (“With the ability to engage socially active customers and prospects in their preferred networks, marketers can link that knowledge to relevant communications that ignite conversations on behalf of the brand.”)

Social Media 120

Social Media Segmentation Marketing Management Media 120

The Point

DECEMBER 15, 2020

I’ve written elsewhere in this space that marketing is often an accident of timing , and so, as long as you’re adhering to data privacy rules and providing information of value, it may be months or sometimes years before a prospect has a genuine need and engages with your campaign and your brand in a meaningful way.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

PureB2B

JUNE 13, 2017

When we look at marketing technology, we can see that it’s enabled various channels such as print media, radio, and television for marketers to reach their audiences. Back in the day, these technologies were highly innovative and provided huge opportunities for brands to communicate. In 1986, ACT!,

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Customer Experience Matrix

DECEMBER 12, 2006

These were: - brand metrics vs. database marketing metrics. This is an interesting point: brand marketers traditionally look at things like awareness levels, while database marketers look at things like retention rates.

Ad Building 120

Ad Building Business Database Marketing Analysis 120

Valasys

AUGUST 29, 2023

By analyzing account data, preferences, and behaviors, AI can automatically customize marketing materials to resonate with each account’s specific needs and pain points. Predictive Analytics: Leveraging AI-powered predictive analytics, marketers can identify high-value target accounts likely to convert or engage with the brand.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

PureB2B

JUNE 13, 2017

When we look at marketing technology, we can see that it’s enabled various channels such as print media, radio, and television for marketers to reach their audiences. Back in the day, these technologies were highly innovative and provided huge opportunities for brands to communicate. In 1986, ACT!,

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Customer Experience Matrix

APRIL 18, 2007

A marketer who understands the need for customer-based management told me yesterday that the biggest obstacle to adoption is the intense product orientation of her business. That sounded familiar: I heard exactly the same thing last December at the National Center for Database Marketing in December (see my December 13 post ).

Ideal Customer Profiles 120

Ideal Customer Profiles Database Marketing Tagging Profiling 120

Customer Experience Matrix

DECEMBER 18, 2006

Sunday’s The New York Times had a long article on buzz measurement vendor Nielsen BuzzMetrics ( www.nielsenbuzzmetrics.com ) (“Brands For the Chattering Masses”, Sunday Business , December 17, 2006, page 1). If you're interested, the Cymfony Web site offers a free copy of a Forrester Research report on “brand monitoring systems”.

Buzz 120

Buzz Marketing Management Planning Eye-Tracking 120

Hinge Marketing

MARCH 1, 2016

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Database marketing systems that personalize communications with prospects and clients.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Biznology

NOVEMBER 8, 2012

Every major function in marketing and communications needs keyword intelligence to do their jobs: Market researchers need the right keywords to listen to the whole conversation and find the most influential voices in it. Brand marketers need the right keywords to do a better job naming products and writing messaging guides.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

SnapApp

APRIL 5, 2016

Marketers are always looking for a reason to engage with their database. Marketing engagements like emails, paid media, events, webinars, and social all form the opportunities a lead has to score and hopefully move on to the next stage of their journey. We asked B2B marketers which TV show they deemed the most binge-worthy.

Campaigns 48

Campaigns Buzz Paid Search Agency Impressions 48

Biznology

MAY 30, 2012

I know that plenty of very smart and well-respected Internet marketing experts line up with dear old Stewart Brand, founder of the Whole Earth Catalog, who famously said in 1984 that information “wants to be free.” It’s tough to do sustainable marketing on faith. I like marketing campaigns that provide predictable results.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

PureB2B

AUGUST 3, 2016

Educating your readers about the industry you belong to will turn your brand into a go-to resource. Sharing valuable information is a great way to get customers to trust your brand, and blogging is the perfect platform for you to do exactly that. Your brand identity on the blog should consistently mirror what is on your main website.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

MarketJoy

JUNE 25, 2018

Thinking “Out-Of-The-Box” – It may not strike a marketer’s mind in the first place, but conducting business exhibitions is definitely one of the means of going about it. This is where company brands settle their differences with other rivals & demonstrate their effectiveness.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Biznology

DECEMBER 26, 2012

My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. It took a while, but Facebook marketing is now ready for mainstream B2B, in support of branding, lead generation, and customer relationship marketing goals for enterprises of all sizes.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

PureB2B

AUGUST 3, 2016

Educating your readers about the industry you belong to will turn your brand into a go-to resource. Your brand identity on the blog should consistently mirror what is on your main website. A visitor’s first encounter with your brand might be via a blog post, and they might not even land on your homepage.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

PureB2B

NOVEMBER 26, 2019

The sooner this connection is established, the more likely they will look at your brand favorably and eventually convert. If you can bridge the gap between a prospects need and your solution, then you achieved a connection with a potential customer. Landing pages are an excellent opportunity to do it. Learn from Others.

Landing Pages 62

Landing Pages Conversion Top of Funnel Lead Scoring 62

PureB2B

MAY 30, 2022

Without leads, B2B marketers don’t have prospects. Without a robust and growing client base, you can’t earn a revenue or build your brand. You might find that if there are trade shows or conferences relevant to your market, being there is a great way to make connections, grab email addresses, and improve the visibility of your brand.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Online Marketing Institute

JULY 31, 2012

The breakdown: “I like Bitly to measure external traffic, so looking at our brands versus the competition.” com What it does: Gathers, tracks, analyzes and reports on what people are saying about a brand, on blogs and through comments and posts on social media sites. Erin Hoskins, Senior Marketing Director, New Media, Meredit h.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40