Contently

JANUARY 22, 2021

But one thing is clear: Gen Z and millennials are changing the way that brands tell their stories and position themselves in the market. The most important attributes to consumers today being able to trust that what the brand does is right, reputation, values, and environmental impact. That’s right.

Storytelling 211

Storytelling Trends Ethics Content 211

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. Why does this matter? They deserve better.

Media 97

Media Branding Brand Identity Storytelling 97

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. Keeping a consistent weekly publishing schedule. Nurturing relationships with prospective customers.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Marketing Insider Group

SEPTEMBER 29, 2020

But online workout library ClassPass has managed to both carve out a name for itself as a fitness content publisher and come up with some unique angles on the same old fitness topics. But Fiverr also publishes a lot of content aimed at small businesses. Four Seasons Magazine. Your Company Blog?

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Marketing Insider Group

APRIL 17, 2023

SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. What Is Brand Storytelling? By Michael Brenner A great story can capture and keep anyone’s attention – so why not turn your brand into the best storyteller of them all?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Contently

JULY 10, 2019

” The truth about the marketing industry is that things are nuanced, and very rarely does a tenet apply 100% across the board for all brands in all industries. However, relying solely on this PR strategy means overlooking significant opportunities to get your brand name out there. Cue data storytelling.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Contently

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand. I should know.

Allocation 218

Allocation Branding Brand Identity Paid Search Agency 218

Marketing Insider Group

MAY 5, 2020

Your brand story is a lot like a first date. With the right elements, your brand story will hook potential customers right from the start. Here’s how to make that first impression into one that customers will remember for a lifetime. Quick Takeaways: Start with your customers. Start with the Customer, Not You.

Branding 263

Branding Brand Identity Paid Search Agency Impressions 263

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” He adds that, in today’s consumer-centric landscape, it’s crucial for marketers to “move beyond product narrative and transform content marketing to address customers’ wants and needs.”. Finding storytellers.

Storytelling 120

Storytelling Branding Brand Identity Budget Programs 120

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Convince & Convert

FEBRUARY 16, 2016

If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. Storytelling is so much bigger than marketing.

Storytelling 165

Storytelling Business Fulfillment Case Studies 165

Brandpoint

MAY 5, 2021

Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” And in a world where we’re operating more online than we have in the past, the connection that storytelling brings is even more important than before. Let’s start out with the basics.

Top of Funnel 154

Top of Funnel Paid Search Agency Branding Brand Identity 154

Marketing Insider Group

APRIL 13, 2021

I’ve run across some pretty shrewd business owners, managers, and executives that balk at the idea of using hero-villain brand stories to drive conversions. So, let’s explore how to make your hero-villain brand stories drive conversions to the moon and back. Position your brand as the story’s wise guide – think Yoda.

Conversion 340

Conversion Branding Brand Identity Marketing Management 340

Content Marketing Institute

JUNE 1, 2018

in creating great customer experiences.”. Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. But that’s OK.

Storytelling 110

Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 110

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? All four brands mentioned above understand the importance of customer-centricity. Today, we’re covering several key strategies these four brands have been using for years. Product marketing is all about the consumer.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Product Top of Funnel 363

Contently

JANUARY 24, 2022

With strategic content methodologies, intuitive engagement metrics, and a remarkable talent network, Contently helps these brands optimize their content to tell great stories and see quantifiable results that a lackluster new year’s resolution just can’t deliver. How Contently Built a Customer-Centric Content Strategy for Xerox.

Case Study 132

Case Study Case Studies Studies Branding 132

Marketing Insider Group

NOVEMBER 28, 2022

Marketing suffers from a poor job of branding. Many CMOs still measure their success based on the size of their budget, and the awareness of their brand. The Battle for Customer Attention. Helpful content , Thought Leadership , and brand storytelling are the new game for marketers. After all, who can blame them?

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Content Standard

NOVEMBER 11, 2016

Its social media existed largely as a space to answer customer support questions and to host media for sponsored posting. To some extent, the process worked, and it was comfortable for the brand’s leadership. So the company did what many brands do when moving to a content marketing model—it tried to change as little as possible.

Marketing Budget 93

Marketing Budget Marketing Budget Creation Storytelling Budget Programs 93

Marketing Insider Group

MAY 12, 2015

But employees are the heart of what makes our brand story come to life and create meaningful experiences for customers. In order for purpose (which is the foundation of brand storytelling) to be clear, companies have to understand the business that they’re really in. It’s Not You, It’s Me.

Storytelling 100

Storytelling Branding Brand Identity Ad Building 100

KoMarketing Associates

DECEMBER 28, 2021

Vidyard and the Content Marketing Institute recently teamed up to conduct the “Content Marketing Video and Visual Storytelling Survey,” and statistics indicated that 88% of marketers are now using videos for content marketing. Furthermore, 85% believe that video will play a critical role in marketing over the coming years.

Video Marketing 239

Video Marketing Content Marketing Statistics Content 239

Contently

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. It depends. I love the moon.

Branding 182

Branding Brand Identity B2B Paid Search Agency 182

Zoominfo

JUNE 6, 2022

As a result, the strategies recruiters use to source candidates often resemble the tactics used by marketers to attract customers. A focus on branding. Optimizing your employer brand can have a direct effect on your ability to attract and retain top talent. What is an Employer Brand? What do they have in common?

Ad Building 130

Ad Building Branding Brand Identity Multi-Channel 130

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. Most brands want to talk products and features, rather than spark a captivating conversation. marketing communications manager, for Lincoln Electric, to find out how he took the idea of the brand’s newly launched ARC magazine from idea to successful execution.

Storytelling 100

Storytelling Branding Brand Identity Work Management 100

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. in 5 years Source: Wistia That’s because 91% of consumers want to see more online video content from brands. But how powerful is it really , you ask?

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. About our guest: Kate is passionate about assisting brands in driving engagement through digital excellence, content, public relations, and analysis. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Zoominfo

MARCH 28, 2018

The strongest brands have one thing in common– a loyal base of trusting customers. Trust is at the center of every business strategy– without it, you’ll struggle to, develop relationships, win business, and retain customers. If you’re ready to learn how to establish a trustworthy brand, keep reading! Be transparent.

Branding 178

Branding Brand Identity Zoominfo Transparency 178

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. Everyone loves a cupcake, but isn’t there more? Actually, yes. MassMutual. ” The answer, then?

Work Management 85

Work Management Storytelling Marketing Management Examples 85

Webbiquity

DECEMBER 6, 2022

575,000 tweets published. Affiliate sales support independent publishing. The report quotes Michael Brenner of Marketing Insider Group, saying “(Influencers) can transform our brand narratives into personal storytelling by creating content, event speaking and consulting on strategy. Per the report, there are: 93.6

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Content Standard

NOVEMBER 4, 2021

Establishing brand authority doesn’t happen overnight. The value of authority is difficult to quantify, but think of it this way: When a customer is looking for recommendations, they turn to those they trust. But how exactly can your brand go about building authority? Content pillars are the core themes of your brand.

Ad Building 143

Ad Building Branding Brand Identity Content Marketing 143

Marketing Insider Group

OCTOBER 18, 2023

Storytelling in content marketing makes the information more compelling than a bland statement of the facts. What Are the Benefits of Regularly Publishing Journalistic Content? When you publish journalistic content, you’ll quickly notice the following benefits. No doubt, journalistic content can do amazing things for your brand.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Content Standard

APRIL 11, 2017

You’ve been evangelizing the power of good brand storytelling for a long time. You know the importance of finding great storytellers and creatives to build a stronger relationship with your brand. The Evolution of Storytelling. Brands can empower customers to make their own stories and experiences.

Storytelling 66

Storytelling Branding Brand Identity Paid Search Agency 66

Contently

JUNE 29, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. The site earned a Digiday Content Marketing Award for Best B2B Branded Content Site in its first year thanks to a blend of unique research, reporting, and insights. .” Immediately, the content was a hit.

Storytelling 107

Storytelling B2B Thought Leadership Thought Leadership Ideal Customer Profiles 107

Contently

MARCH 28, 2018

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. What makes virtual and augmented reality so effective for storytelling is how they put multiple senses in the middle of the action. Sample a product.

Branding 153

Branding Brand Identity Storytelling Sample 153

Marketing Insider Group

JULY 6, 2020

Treat LinkedIn as a way to generate leads, rather than just a place to publish content. If you have a good website, it will be designed to capture leads and convert visitors into followers and potential customers. Make sure to share with your customers and clients too. Communicating with customers and clients.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

MAY 26, 2020

They believe that taking a stand that might offend some people will drive potential customers away. Our goal is to solve problems for our target customers. Share your opinions as long as they are informed, based on experience, and seek to help your customers. Lots of Successful Brands Have Strong Opinions. So go for it!

Opinions 301

Opinions Content Marketing Lead Ranking Content 301

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62