Zoominfo

SEPTEMBER 30, 2020

The other day, a close friend of mine was browsing the website of an activewear brand she likes when she noticed an application page. If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social media pages (and hopefully make some sales). The Rise of the Brand Ambassador.

Brand Identity 246

Brand Identity Branding Zoominfo Loyalty 246

Marketing Insider Group

MAY 13, 2021

Are you struggling to get customers for your business? Think about your personal brand and if that may be the problem. What is personal branding? It’s a way to market yourself to build name recognition and create relationships with your customers, and it’s crucial for any business owner or executive.

Personalization 302

Personalization Brand Identity Branding Custom Publishing 302

Navigate the Channel

NOVEMBER 6, 2023

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. A good video marketing campaign can bring attention to your brand and traffic to your site.

Storytelling 330

Storytelling Video Marketing Product Tips 330

Marketing Insider Group

SEPTEMBER 29, 2020

But online workout library ClassPass has managed to both carve out a name for itself as a fitness content publisher and come up with some unique angles on the same old fitness topics. But Fiverr also publishes a lot of content aimed at small businesses. Four Seasons Magazine. Your Company Blog?

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Marketing Insider Group

MARCH 24, 2021

With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy ? Brand storytelling uses narrative formats to create emotional connections with audiences. What Is Brand Storytelling? Quick Takeaways.

Storytelling 363

Storytelling Effectiveness Brand Identity Branding 363

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

Facebook 98

Facebook Digital Asset Management Tools Brand Identity 98

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. Rebranding is a major strategic undertaking for any organization. Hybrid names (e.g.,

Enterprise Management 111

Enterprise Management Work Management Marketing Management Brand Identity 111

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. With the central theme of entertainment, she produced content that expanded each of its hotels’ appeal to new customer segments, including families with young kids, with one hotel – Circus Circus – now on track to compete with Disney for the family market.

Content Marketing 258

Content Marketing Brand Identity Branding Marketing Agencies 2 258

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. Why does this matter? They deserve better.

Media 97

Media Brand Identity Branding Storytelling 97

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. Keeping a consistent weekly publishing schedule. Nurturing relationships with prospective customers.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Trade Press Services Newsletter

SEPTEMBER 7, 2023

“It is a powerful tool that can help businesses establish their brand’s credibility, provide easy access to information, ensure a positive narrative in the media, and create a cohesive brand identity.” Who are your customers? Published materials. Fact sheet. When was your company founded? Media assets.

Press 130

Press Personalization Brand Identity Branding 130

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. Let’s take a detailed look at why content marketing is important for B2B brands and how you can get the most from your content strategy. This update from Google is incredibly good news for B2B brands, because helpful B2B content is also intent-qualified content.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

Trade Press Services

JANUARY 29, 2024

But simply promoting a brand is not enough. That’s where a brand ambassador strategy can make a big difference. Brand ambassadors are individuals who serve as the face of the brand and share less biased perspectives that are often more trusted by target audiences. What Are Brand Ambassadors?

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Within 24 hours, the posts racked up 2.9

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Contently

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. At that point, hopefully , you convert your readers to your customers.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Scoop.it

MARCH 14, 2024

Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Contently

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand. I should know.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Webbiquity

AUGUST 22, 2017

Building a great brand is the holy grail of marketing. It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Marketing Insider Group

MAY 5, 2020

Your brand story is a lot like a first date. With the right elements, your brand story will hook potential customers right from the start. Here’s how to make that first impression into one that customers will remember for a lifetime. Quick Takeaways: Start with your customers. Start with the Customer, Not You.

Brand Identity 263

Brand Identity Branding Paid Search Agency Impressions 263

KoMarketing Associates

FEBRUARY 11, 2021

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. This is followed by social goals and objectives (57%), customer feedback (52%) and trending topics and interests (45%). The Importance of Social Media Marketing.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

Marketing Insider Group

APRIL 13, 2021

I’ve run across some pretty shrewd business owners, managers, and executives that balk at the idea of using hero-villain brand stories to drive conversions. So, let’s explore how to make your hero-villain brand stories drive conversions to the moon and back. Position your brand as the story’s wise guide – think Yoda.

Conversion 340

Conversion Brand Identity Branding Marketing Management 340

Martech

NOVEMBER 2, 2023

Agile start-ups and online publishers are pirating attention away from global brands by creating more engaging, resourceful and user-focused content. This amounts to a 36% reduction in online market share for top beauty brands, a 55% decrease for leading home insurance brands and a staggering 100% loss for pharma brands.

Brand Identity 121

Brand Identity Branding Work Management Marketing Management 121

Marketing Insider Group

FEBRUARY 19, 2020

Consumer brands fall all over each other to get celebs to endorse their brands – or better yet – star in one of their ads. But employee branding takes influencer marketing to a whole new level. Expertise matters even more when it comes to brands that sell to other businesses – B2B companies. We’ve all seen them.

Brand Identity 328

Brand Identity Branding Paid Search Agency Marketing & Strategy 328

Scoop.it

JANUARY 11, 2024

era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. When a customer needs a specific problem solved, providers want to be the first name they think of Googling. Only with a strategy to build the brand across all channels can marketers create brand authority.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Sprout Social

JUNE 27, 2023

The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. In a world where star ratings can make or break a brand, review analysis is your north star. Why should brands carry out review analysis? Let’s take a closer look.

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content?

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Content Standard

NOVEMBER 4, 2021

Establishing brand authority doesn’t happen overnight. The value of authority is difficult to quantify, but think of it this way: When a customer is looking for recommendations, they turn to those they trust. But how exactly can your brand go about building authority? Content pillars are the core themes of your brand.

Ad Building 143

Ad Building Brand Identity Branding Content Marketing 143

Contently

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. It depends. I love the moon.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Top Rank Marketing

DECEMBER 22, 2023

marketing technology tools, as 70 percent of marketing and media decision-makers have said that they are under greater organizational pressure to establish and maintain their brand presence, according to new survey data of interest to B2B marketers. Harvard Business Review “Brand promises are about the brand.

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Sprout Social

OCTOBER 4, 2023

Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. This strategy uses customer care questions to inform content, and vice versa. Let’s dive in.

Tagging 123

Tagging Marketing Strategy Marketing & Strategy Planning 123

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. What is customer marketing?

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Buffer

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

Stevens & Tate

DECEMBER 2, 2022

On the one hand your potential buyers become aware they have a problem that needs a solution, and on the other you as a marketer must boost brand awareness in order for them to find you, your content, and consequentially your products or services. Brand awareness deals, in large part, with how familiar your customers are with your brand.

Brand Identity 94

Brand Identity Branding Top of Funnel Long Tail Marketing 94