Zoominfo

AUGUST 31, 2020

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Offer expansion.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Zoominfo

NOVEMBER 3, 2020

Interesting tidbit: The probability of selling to a new prospect is 5–20%. The probability of selling to an existing customer is 60–70%. In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. Source: ZoomInfo.

Cross-Selling 162

Cross-Selling Marketing Analytics Tools Zoominfo Loyalty 162

Convince & Convert

APRIL 12, 2024

Nevertheless, we know it takes much more work to manage a brand on social media. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. 55% of consumers discover brands for the first time on social media, according to Sprout Social. What’s yours?

Social Media 135

Social Media ROI Media Cross-Selling 135

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. They have also been trained in concepts like customer management, LTV and the financial value of loyalty. It didn’t even make the Sagefrog priority list in 2022.)

Tactics 122

Tactics Work Management B2B Marketing Marketing Management 122

Zoominfo

FEBRUARY 18, 2021

While building loyalty with existing customers continues to rank as a top priority for companies, 2020 was also a big year for acquiring new ones — as well as expanding into new markets — primarily because of the pandemic. Maintaining Brand Loyalty During the Pandemic. Source: ZoomInfo.

Cross-Selling 214

Cross-Selling Loyalty Urgency Marketing Zoominfo 214

Marketing Insider Group

NOVEMBER 30, 2021

Delivering value over the course of a customer’s relationship with your company will drive loyalty, and ultimately, advocacy. Increasing Customer Loyalty and Retention. Increased customer loyalty and retention is one of the primary goals of customer marketing. Marketing Automation and Customer Relationships.

Trust Marketing 317

Trust Marketing WOM Marketing Budget Marketing & Strategy 317

Vision Edge Marketing

JANUARY 30, 2024

Your growth strategy is the basis of how your organization will acquire, keep, and grow the lifetime value of customers, and increase its revenue, market share, and brand equity over time. This both protects existing revenue streams and can lead to cross-selling and upselling opportunities, increasing the lifetime value of each customer.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Zoominfo

NOVEMBER 3, 2020

Interesting tidbit: The probability of selling to a new prospect is 5–20%. The probability of selling to an existing customer is 60–70%. In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. Source: ZoomInfo.

Cross-Selling 130

Cross-Selling Marketing Analytics Tools Zoominfo Loyalty 130

Zoominfo

OCTOBER 28, 2020

Slack creates branded sneakers with footwear company Cole Haan. Pet insurance provider Petplan partners with The Dodo, a media brand that focuses on animals, to offer coverage via a new app. The other quadrants include customer loyalty , market expansion, and company transformation. Source: ZoomInfo.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

Marketing Insider Group

OCTOBER 20, 2020

Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. Webinars are a great way to inform, engage, and sell your brand to your audience. In fact, 76% of marketers say webinars allow them to yield more leads and extend brand awareness. However, where do you start?

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Martech

JANUARY 11, 2024

Without good data collection, access and analysis, it is harder for brands to understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the brands they support. This boosts customer satisfaction and drives loyalty and repeat purchases. Improved customer satisfaction and loyalty.

Purchase 86

Purchase Marketing AI Optimization Customer Satisfaction 86

Top Rank Marketing

OCTOBER 19, 2023

As B2B content marketing has evolved from simply telling buyers what brands want them to know to creating more useful content, there’s been a shift in perspective. Rather than egocentrically pushing out information, smart B2B brands are empathizing with buyers and focusing more on the experiences that marketing can create.

Rules 114

Rules B2B Marketing Work Management Customer Satisfaction 114

Zoominfo

MAY 20, 2021

Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. You’ll get high ROI.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations.

Marketing AI 95

Marketing AI Optimization Allocation Customer Satisfaction 95

The Forward Observer

OCTOBER 20, 2023

Discover Your Positioning DNA and Dominate Your Competition by Andy Cunningham (Marketing Book Podcast interview) Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A.

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

Marketing Insider Group

MAY 11, 2021

If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. Cluster modeling allows you to target specific personas or demographics based on behavior data, past product purchases, or brand engagement. Upselling and Cross-Selling to Current Customers.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Vision Edge Marketing

JUNE 6, 2023

It falls on their shoulders to develop and execute the overall customer-centric growth strategy for the organization that creates sustainable revenue streams for the organization, builds brand loyalty , and gains a competitive edge in the marketplace. Building cross-functional teams is a good way for CGOs to facilitate collaboration.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Zoominfo

AUGUST 31, 2020

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Offer expansion. Company transformation. Market expansion.

Marketing Management 130

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 130

SmartBug Media

FEBRUARY 14, 2023

Because the way consumers engage with brands is a bit more complex. In these situations, if a potential customer is interested in your brand, the best outcome is for them to subscribe to your email list. Some brands offer a slightly higher discount with a time restraint in the final email.

Webinar Metrics 97

Webinar Metrics Brand Identity Branding Marketing & Strategy 97

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. CRM retargeting: Use customer relationship management (CRM) data to target users who have previously engaged with your brand, such as past customers or subscribers.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Scoop.it

DECEMBER 8, 2022

Focus on selling instead of providing value. For many businesses, having a customer buying again often requires upselling or cross selling other products or services. When your customer support agents have a sales target and are trying to upsell or cross sell products , they are no longer support agents, but your salesmen.

Cross-Selling 89

Cross-Selling Marketing & Strategy Loyalty Lead Scoring 89

Martech

FEBRUARY 15, 2024

Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process. This guide walks you through key steps to lead a seamless brand integration.

Work Management 95

Work Management Brand Identity Branding Marketing Management 95

Huptech Web

JUNE 2, 2023

What is Cross-Selling on Shopify? Difference Between Upselling and Cross-Selling Why Upsell and Cross-Sell are Important? Two powerful marketing techniques that have gained considerable traction in this digital landscape are upselling and cross-selling. What is Cross-Selling on Shopify?

Cross-Selling 52

Cross-Selling Bundling Top of Funnel Customer Satisfaction 52

Martech

APRIL 9, 2024

You can improve customer loyalty with engaging and seamless advertising by using unified customer profiles from Data Cloud. For example, with Data Cloud, a tech company can create an end-to-end program to increase awareness and promote relevant upsell and cross-sell conversion opportunities to grow their sales pipeline.

Paid Search Agency 102

Paid Search Agency Features Personalization Ads 102

Lead Forensics

APRIL 16, 2024

Studies by Gartner reveal that companies that leverage AI for customer sentiment analysis experience increased customer retention rates, as they can address issues before they escalate and foster loyalty through proactive communication. Lexalytics Semantria: Uses AI to analyze text data from various sources and identify customer sentiment.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Marketing Insider Group

JULY 1, 2020

of companies report a gap in penetrating new business units or cross-selling/upselling. Articles were created in real-time for selling conversations rather than to gain brand awareness. Companies Do Not Have a Strong Ability to Expand Business in Existing Accounts. According to CSO Insights, 54.9%

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

seo.co

DECEMBER 13, 2021

Cross-selling is similar, but it involves recommending products that are complementary. This guide will teach you all you need to know about how to upsell and cross-sell eCommerce products. What is Cross-Selling in eCommerce? An example of cross-selling can be found in everyday supermarkets.

Cross-Selling 105

Cross-Selling eCommerce Bundling Paid Search Agency 105

Sharpspring

JULY 31, 2017

You decide it’s time to buy a brand new, state-of-the-art TV. Customer loyalty is a lost art of marketing, rediscovered. In the age of digital marketing, more emphasis is being put upon customer experience and customer loyalty. The renewed focus on customer loyalty is for a good reason. What Is Customer Loyalty?

Marketing Automation Services 60

Marketing Automation Services Loyalty Marketing Automation Automation 60

Zoominfo

JANUARY 15, 2021

When sales teams adapt lead intelligence to selling strategies, they gain better perspectives of ideal target customers. From a go-to-market standpoint, it offers users the ability to understand where their solution stands in the current ecosystem and how to adapt them in selling, marketing, or product strategies.

Top of Funnel 207

Top of Funnel Sales Qualified Leads Sales Cycle Cross-Selling 207

SmartBug Media

FEBRUARY 8, 2023

Here are 20 personalization strategies for e-commerce brands: 1. Offer personalized loyalty rewards. Use customer data to create personalized loyalty rewards for your customers. This can help to encourage repeat purchases and build loyalty with customers. Use personalized loyalty programs.

Personalization 91

Personalization Brand Identity Branding Marketing & Strategy 91

Salesforce Marketing Cloud

JULY 18, 2022

Poor experiences chip away at customer loyalty, decreasing Customer Satisfaction (CSAT) and Net Promoter Scores (NPS). Digital leaders are at the forefront, with 49% of leaders selling through their customer service centers compared to 40% of laggards. Build customer loyalty with great contact center experiences.

Contacts 98

Contacts Paid Search Agency Companies Ad Exchange 98

Only B2B

AUGUST 22, 2022

Are you a B2B business owner seeking for strategies to increase customer loyalty and retention? Enhance Customer Loyalty and Retention. You have several options to upsell and cross-sell products to your customers thanks to install base marketing data. As a result, you can improve your services and draw in more clients.

Paid Search Agency 116

Paid Search Agency Ideal Customer Profiles Cross-Selling Marketing & Strategy 116

Heinz Marketing

MARCH 10, 2021

If you are selling a product or a service, make sure it is user-friendly. Customer Loyalty. But Costco’s consistent profitability is directly related to its customer loyalty. As you can see in the video , Costco’s in-house brand, Kirkland, makes up 25% of the overall revenue share. Cross-sell and Up-sell.

B2B Marketing 135

B2B Marketing B2B Ideal Customer Profiles Cross-Selling 135

Exo B2B

FEBRUARY 28, 2024

Expanded purchase: a distinctive experience encourages customers to explore your product range Customer longevity: customers who enjoy interacting with your brand remain loyal for a long time. Customer experience: more than just customer service Fatal mistake: limiting the customer experience to customer service alone.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

Huptech Web

APRIL 1, 2024

They discover your brand. Customers are satisfied with your brand. This loop continues as long as your brand provides exceptional customer service. When users become advocates for your brand, achieving your business objectives becomes natural. ’ or even something unique to match your brand’s tone.

Order 52

Order Optimization Loyalty Lead Scoring 52

Madison Logic

MAY 3, 2023

Even when times are hard, you need to accomplish two things: Your brand needs to be visible and recognizable in the market. While ABM builds stronger customer relationships at all times, it is even more invaluable when marketers are increasingly asked to do more with less while maintaining brand visibility and market positioning.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52

Madison Logic

MAY 3, 2023

Even when times are hard, you need to accomplish two things: Your brand needs to be visible and recognizable in the market. While ABM builds stronger customer relationships at all times, it is even more invaluable when marketers are increasingly asked to do more with less while maintaining brand visibility and market positioning.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52