Content Standard

SEPTEMBER 21, 2023

What implications do these habits have for how marketers think about the brand storytelling? In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the AMA introduces the concept of the 10-second customer journey and its impact on brand storytelling in the digital age.

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Contently

DECEMBER 2, 2019

My gifts are also self-serving— marketing is all about empathy and storytelling, and great stories are proven to make us more empathetic and creative. The Storytelling Animal: How Stories Make Us Human | Jonathan Gottschall. If you want your team to be more creative and innovative in 2020, this book is sure to help.

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Sage Marketing

APRIL 4, 2023

The great David Ogilvy is known to have said, “Within every brand is a product, but not every product is a brand.” A brand is not a logo or a catchy slogan, as many people often think. A brand is a story. Any B2B company that doesn’t have cohesive branding isn’t going to stay in someone’s mind for very long.

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Sage Marketing

APRIL 4, 2023

The great David Ogilvy is known to have said, “Within every brand is a product, but not every product is a brand.” A brand is not a logo or a catchy slogan, as many people often think. A brand is a story. Any B2B company that doesn’t have cohesive branding isn’t going to stay in someone’s mind for very long.

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B2B Digital Marketer

AUGUST 3, 2023

Harnessing the Power of Emotion: Master the Art of Primal Storytelling for Enhanced Conversions Introduction Welcome to another episode of B2B Digital Marketer! In this episode, we delve into the fascinating world of primal storytelling and its immense power in connecting with prospects and customers. Our guest, Anthony L.

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Biznology

MARCH 11, 2019

Many experts believe the answer lies with developing new creative skills that will enable people to adapt and even build on this new technological landscape. And these creative talents will be crucial for making brands more relevant and engaging too. The trend favors creative and independent thinking. The U.S. –

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Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

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Vision Edge Marketing

MARCH 19, 2024

Creativity stands as a testament to the remarkable capabilities of the human mind. As the field of artificial intelligence (AI) continues to explode, we find ourselves at an interesting crossroads between AI, creativity, and its application: innovation. Where does human creativity come from? Where does AI fit into your mosaic?

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Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. 1) What is storytelling? 2) Why storytelling works: The Angel’s Cocktail.

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Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It sets apart vibrant brands from simple businesses and loyal consumers from one-time, stop-in shoppers.

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Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. The answer: a five-step process that any company can embrace. Take the Leap.

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Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. A really great story can communicate the entire character of a brand in less than three minutes, and clever stories can be especially persuasive. Even B2B brands are taking this indirect approach. Video Storytelling Tips 3.1 Contents 1.

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The Customer

MAY 8, 2020

Rachael Henke’s short title is just “brand” at Dell Technologies. Her formal title is long, but it’s a big job, for a big company: Director of Global Brand Advertising Content and Customer Engagement Storytelling. That means, per Henke, “everything we do — the purpose — ultimately is to elevate the brand.”

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Seismic

MARCH 4, 2021

The best companies today are great storytellers. But before they purchase a product, buyers first engage with an organization’s brand story. B2C consumers are loyal to brands like Nike, Apple, and Tesla because their brand story resonates. Brands win big by connecting with the individual consumer on an emotional level.

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Act-On

OCTOBER 11, 2023

The most common approach to B2B marketing department structure and roles Today’s B2B marketing departments are usually structured into three major buckets: Growth Marketing Product Marketing Brand Marketing Some organizations have a fourth bucket: Content Marketing. This is just a big-picture overview.

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Content4Demand

APRIL 24, 2020

Stories Help B2B Buyers Connect Emotionally with Your Brand Narrative increases activity in certain areas of the brain. That’s why emotions play a big role in storytelling. And 50% of B2B buyers are more likely to purchase from brands they connect with emotionally. It doesn’t have to be about making your buyers laugh or cry.

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Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? All four brands mentioned above understand the importance of customer-centricity. Today, we’re covering several key strategies these four brands have been using for years. Each of these companies is a trailblazer and a storyteller.

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Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate says.

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Insider Interviews

MAY 6, 2020

Rachael Henke’s short title is just “brand” at Dell Technologies. Her formal title is long, but it’s a big job, for a big company: Director of Global Brand Advertising Content and Customer Engagement Storytelling. That means, per Henke, “everything we do is to elevate the brand.”

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Marketing Insider Group

MARCH 21, 2023

Forget about mass marketing – Seth Godin recommends that you focus on the idea of tribes instead to hone in on an audience that feels passionately about your brand. In fact, he shares that Newton’s 2nd law, Heisenberg’s uncertainty principle, and thermodynamics are the key to understanding the fundamentals of effective brand marketing.

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EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

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Contently

SEPTEMBER 22, 2017

Over the last decade, audio storytelling—one of our oldest mediums—has seen an unprecedented explosion in popularity. And it’s a trend that brands can’t ignore—especially after GE’s podcast, The Message, reached the branded content singularity by becoming the most popular podcast in the iTunes store.

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Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Even B2B brands are taking this indirect approach. Video Storytelling Tips 3.1

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Choozle

JUNE 16, 2021

These movements result from shifting consumer preferences and the strengthening of eCommerce behavior as more brands find interesting ways to capitalize on the chance of creating meaningful relations with consumers. Adventure Creative specializes in offering full-service capabilities for active-lifestyle brands.

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Marketing Insider Group

DECEMBER 29, 2020

The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Brand strategy, customer loyalty, and innovative technology are paramount. Customization produces brand loyalty. As a result, you will: Boost brand awareness. 90% of U.S.

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Marketing Insider Group

OCTOBER 28, 2020

Here are 5 classic movies that will spark nostalgia and feed your creative marketing mind. Based on the true story of Joy Mangano, Lawrence inspires us with her determination, creativity and adaptability as a female entrepreneur. The show has built a brand surrounding Truman’s life and makes millions off of the products used on set.

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Contently

JUNE 29, 2021

The site earned a Digiday Content Marketing Award for Best B2B Branded Content Site in its first year thanks to a blend of unique research, reporting, and insights. ” One thing Westbrook appreciates is the way Contently has helped Dell Perspectives take their storytelling ambitions to new heights. Recovering Together.

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Digital Marketing World Forum

MAY 16, 2019

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” Stefano Marrone, Creative Partner. In amongst the noise, audiences are more willing than ever to engage with brands that are adding value in a way that feels authentic and real. And, for brands, it’s changed it for the better.

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Marketing Insider Group

AUGUST 22, 2015

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. 2) Storytelling is self-serving. Two more articles showed up this week.

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Marketing Insider Group

DECEMBER 8, 2021

But one thing that B2B brands can capitalize on is influence. Influence has the power to separate brand leaders from those who follow, especially when it is applied and becomes ground zero for all marketing. The result is brand relevance and search engine visibility. Brand building to familiar faces. People trust people.

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Marketing Insider Group

JULY 23, 2015

For a company to make the transition from telling stories to creating brand experiences, they have to focus on the power of their employees to amplify the purpose and essence of the brand story. Confining storytelling just to marketing or PR limits the value and impact that storytelling can make. Citizen Storytellers.

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illumin

APRIL 9, 2024

You often hear brands tout the importance of short, targeted ads. If advertisers are turning to OTT as a replacement for linear TV commercials, shouldn’t they apply the same level of creativity and storytelling ? Like with all advertising, strong creatives are at the heart of success.

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PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

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Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. That said, those that have skills at strategy, creativity and storytelling will come out on top.”

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Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. Brands have seen more than a 500% increase in audience engagement when sharing a personalized video experience compared to traditional campaigns and text-based communications.

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Content Standard

MARCH 12, 2024

So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. It currently stands at close to 60%, down from 85% in 2020 when consumers looked to brands for guidance during the pandemic.

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Hubspot

MAY 3, 2017

A lot has changed for brands since those nostalgic times. Thanks to social media and content inundation, brands are having difficulty bridging the gap between browsing and buying. ECommerce brands championing this new form of social and content marketing are breaking down the traditional constructs of digital shopping.

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