Bannersnack

MAY 4, 2022

The post 24 Creative Ad Copy Examples From Big Brands and Copywriting Tips From 11 Industry Experts appeared first on Creatopy Blog. How can copywriters thrive in the “survival of the smartest” industry (as John Hegarty named it in his book Hegarty on Advertising)? Through constant research, practice and inspiration.

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Copywriting Creativity Ads Examples 98

Convince & Convert

MAY 8, 2014

As Snapchat continues to grow and evolve, so does its user base of brands that are engaging with fans through the app. These examples provide more insight into how brands could use Snapchat’s new Chat feature. The challenge and opportunity for brands will be to determine what these exclusive, real-time moments are.

Creativity 167

Creativity Brand Identity Branding Paid Search Agency 167

The Customer

MAY 8, 2020

Rachael Henke’s short title is just “brand” at Dell Technologies. Her formal title is long, but it’s a big job, for a big company: Director of Global Brand Advertising Content and Customer Engagement Storytelling. That means, per Henke, “everything we do — the purpose — ultimately is to elevate the brand.”

Creativity 80

Creativity Ideal Customer Profiles Brand Identity Branding 80

The Mx Group

SEPTEMBER 6, 2022

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Creativity 118

Creativity Brand Identity Branding B2B 118

Content Marketing Institute

DECEMBER 23, 2019

Valuing creativity makes a marked difference in B2B content marketing success. Here are six examples from the past year to inspire your B2B creativity in 2020 – and get your brand to appreciate creativity.

Creativity 77

Creativity B2B Marketing Examples Content Marketing 77

Walker Sands

MAY 25, 2021

Good creative is about solving unique challenges — not just catching someone’s eye. From rebrands to social media campaigns, our creative solutions are built to generate real results for B2B brands. Here’s a recap of the work recognized by the Hermes Creative Awards: Semrush Premium Twitter Microcontent.

Social Media 52

Social Media Creativity Brand Identity Branding 52

Content Marketing Institute

MARCH 30, 2022

Take a fresh look at how your photos, videos, and graphics do the talking for your brand. Here are some of our top visual content tips – with examples – to help you find or reinforce your signature visual style. Continue reading →

Examples 108

Examples Tips Creativity Brand Identity 108

Choozle

JUNE 16, 2021

These movements result from shifting consumer preferences and the strengthening of eCommerce behavior as more brands find interesting ways to capitalize on the chance of creating meaningful relations with consumers. Adventure Creative specializes in offering full-service capabilities for active-lifestyle brands.

Creativity 52

Creativity Tactics Brand Identity Branding 52

PFL

APRIL 28, 2020

Use this Creative Collection premium mailers in your digital marketing campaigns to reinforce your message and create remarkable brand moments. The post Share Your Brand Story with the New PFL Creative Collection appeared first on PFL.

Creativity 52

Creativity Brand Identity Branding Campaigns 52

Hubspot

MARCH 16, 2017

Below, we've featured nine ideas for how to make your snaps more creative and engaging, and examples from real brands to inspire you. And if you're looking for more brands to follow for ideas, might we suggest adding HubSpot on Snapchat ? 9 Snapchat Ideas for Brands. 1) Geofilters. Pretty cool, right? 2) Event Tags.

Creativity 75

Creativity Brand Identity Branding Tagging 75

ClearVoice

JANUARY 24, 2019

We’ve talked a lot about the gig economy, and the outlook is always uncertain for creatives. No wonder a lot of creatives have trouble knowing their worth and/or planning their future. He ruminates on success stories and “Someday Sermons” with the help of iconic personalities and brand masterminds.

Creativity 75

Creativity Brand Identity Branding Ad brokers 75

Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. Brands have seen more than a 500% increase in audience engagement when sharing a personalized video experience compared to traditional campaigns and text-based communications.

Creativity 65

Creativity Video Marketing Advertising Agencies Paid Search Agency 65

Marketing Insider Group

JANUARY 8, 2024

Blend AI efficiency with human insight, ensuring SEO-optimized, creative, and original content. As we continue to explore the world of AI-assisted content, we’re learning that the art of crafting precise prompts is as crucial as the creative process itself. Here’s how our process unfolds: 1.

Marketing AI 250

Marketing AI Ethics Content User-Generated Content 250

Vision Edge Marketing

MARCH 19, 2024

Creativity stands as a testament to the remarkable capabilities of the human mind. As the field of artificial intelligence (AI) continues to explode, we find ourselves at an interesting crossroads between AI, creativity, and its application: innovation. Where does human creativity come from? Where does AI fit into your mosaic?

Marketing AI 217

Marketing AI Ethics Creativity Marketing Automation Services 217

Insider Interviews

MAY 6, 2020

Rachael Henke’s short title is just “brand” at Dell Technologies. Her formal title is long, but it’s a big job, for a big company: Director of Global Brand Advertising Content and Customer Engagement Storytelling. That means, per Henke, “everything we do is to elevate the brand.”

Creativity 52

Creativity Advertising Agencies Brand Identity Branding 52

Hubspot

MAY 3, 2017

A lot has changed for brands since those nostalgic times. Thanks to social media and content inundation, brands are having difficulty bridging the gap between browsing and buying. ECommerce brands championing this new form of social and content marketing are breaking down the traditional constructs of digital shopping.

Creativity 74

Creativity Examples Brand Identity Branding 74

Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. Brands have seen more than a 500% increase in audience engagement when sharing a personalized video experience compared to traditional campaigns and text-based communications.

Creativity 61

Creativity Video Marketing Advertising Agencies Personalization 61

EveryoneSocial

AUGUST 21, 2019

How do you think about risk tolerance… Where is the risk aversion when it comes to employee branding? In this week’s Bitecast, Jörgen Sundberg of Link Humans weighs in from London to articulate how businesses in the EU/UK have a different perspective on employer brand, risk, and creativity.

Creativity 40

Creativity Brand Identity Branding Education 40

Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. Brands have seen more than a 500% increase in audience engagement when sharing a personalized video experience compared to traditional campaigns and text-based communications.

Creativity 57

Creativity Video Marketing Advertising Agencies Personalization 57

NuSpark Consulting

AUGUST 8, 2023

In today’s dynamic and fast-paced marketing landscape, technological advancements have transformed the way brands and organizations approach advertising. AI in Ad Design Boosting Creativity and Efficiency Personalization at Scale : AI algorithms can analyze vast amounts of data and tailor designs according to user preferences.

Marketing AI 244

Marketing AI Advertisements Advertising Product 244

ClearVoice

DECEMBER 18, 2018

However, put yourself in the client’s shoes and consider if it’s clear that you’re willing and able to create content for a brand. Brands can benefit tremendously from writers with exotic, interdisciplinary backgrounds; but you need to sell that idea to senior executives in the marketing and sales spaces. No problem!

Creativity 53

Creativity Work Management Brand Identity Branding 53

Trade Press Services Newsletter

MARCH 7, 2024

Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth. In some cases, successful book publication brings monetary rewards that can build an author’s brand or business.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Webbiquity

JANUARY 16, 2024

In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Whether you’re launching a new product, trying to more effectively connect with your audience, or just want a fresh approach, these ideas are all about bringing some fun and creativity to your videos.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Brandfolder

SEPTEMBER 3, 2019

Since our successful launch in 2012, Brandfolder has become a leading Digital Asset Management (DAM) platform, helping manage millions of brand assets for customers including Slack, JetBlue, Lyft, Papa John’s,

Digital Asset Management 61

Digital Asset Management Creativity Brand Identity Branding 61

Marketing Insider Group

SEPTEMBER 20, 2023

For example: Using a language AI software tool, a marketer could analyze customer reviews and brand mentions across the web, using features that allow them to see patterns and trends around sentiment. It can be used to see how specific campaigns or product launches are received, or just to track overall brand sentiment over time.

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

The Forward Observer

JANUARY 5, 2024

Packed with real-world examples from leading brands and award-winning campaigns, Any Insights Yet? provides a dynamic step-by-step process for connecting the dots between data, observations, and human truths, resulting in powerful insights that can breathe new life into your brand and give your business a long-term competitive advantage.

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152

Trade Press Services Newsletter

FEBRUARY 1, 2024

Rather than get caught up in what your competitors are doing or the latest social media tactic, focus on the core of what makes your brand unique. Take a break from the latest fads and drive long-term success by defining your brand’s original voice. With creative thinking and continuous improvement, you can break out of the rut.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Brandfolder

JUNE 20, 2022

Nowadays, there seem to be endless factors impacting the success of marketing campaigns — your team finding and using your creative assets shouldn't be one of them. Content can sometimes.

Creativity 52

Creativity Brand Identity Branding Campaigns 52

Bluetext

JUNE 24, 2021

Below, Bluetext explores 5 branding trends and how marketing designers can make the most of them when expressing their brand identity. . We all want our users to spend as much time as possible engaging with a brand, and adding motion to a logo will do the trick. Recently we’ve seen many brands go back to basics.

Creativity 26

Creativity Trends Brand Identity Branding 26

Martech

MARCH 13, 2024

In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity.

Marketing AI 107

Marketing AI Efficiency Creativity Copywriting 107

Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. Influencer marketing campaigns are partnerships that leverage the influence of creators to promote sales and build brand awareness.

Examples 126

Examples Campaigns Advertising Agencies Burn Rate 126

Bluetext

JUNE 28, 2018

In the world of digital business, it’s essential to stay up to date on the newest trends in branding and marketing to ensure your business remains an innovation frontrunner. The Benefits of Motion Branding. Taking advantage of creative motion in branding is an ambitious and rewarding choice that comes with a number of attractive perks.

Creativity 20

Creativity Brand Identity Branding Storytelling 20

Bannersnack

MARCH 8, 2024

8 minutes read Online collaboration has become a buzzword used by most brands, specialists and psychologists. That’s mainly because creative directors and design managers have to set up a safe environment that enhances the team’s creative collaboration. One thing is clear.

Creativity 98

Creativity Efficiency Design Organization 98

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Brand Identity 111

Brand Identity Branding Advertising Agencies Cross-Selling 111

SmartBug Media

APRIL 23, 2024

They offer a prime opportunity to showcase your brand, engage with high-value prospects, and secure leads that fuel your sales pipeline. In this article, we will highlight creative trade show booth ideas designed to stop attendees in their tracks and turn fleeting interactions into meaningful connections.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract. And if so, how did we get here?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130