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How to Humanize Your Brand with Authentic Content

Marketing Insider Group

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.

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How influencers and content creators are reshaping brand strategies

Martech

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions with content that deeply connects with their followers.

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How Do You Use Branded Content?

Brandpoint

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement.

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How Exactly Does Content Marketing Help in Building Brand Awareness?

Marketing Insider Group

Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. Content marketing can be a highly effective way to build brand awareness.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not!

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Seven Ways to Increase Your Brand Influence

Webbiquity

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.

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Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways. SPARK by ADP. Rosetta Stone.

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How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns. You'll learn: How to use audience intelligence to shape your content creation and distribution strategies.

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. And the best part is, it can apply to content for all stages of your funnel!

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. How to stand out from the crowd when EVERYONE is doing content marketing. How to embrace new channels for brand and audience building. You’ll learn….

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

You’ll come away with answers to the following: How to create brand-enhancing content that delivers value to your attendees and presenters. Come away with a plan for how to separate your company’s brand from your competitors. If so, don’t miss this unique presentation from expert webinar producers Dawn Baron and Shelley Trout.

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Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

You’ve got a solid brand strategy… so now what? December 1st, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT

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Supercharge Your ESG Content This Libra Season

In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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How to Match Online Customers with the Products They Are Searching For

Working to match site visitors with the relevant content they need improves and personalizes the user experience. It helps the website owner gain insight to understand their audience better. It helps the website owner gain insight to understand their audience better.